Erika L.
✨ Newly AddedFashion/Product Manager & Catalog and Conversion Manager
Notable Highlight
Managed a 1,000+ product TikTok Shop catalog for a leading U.S. fashion brand, implementing AI workflows that reduced product creation timelines from days to hours.
Experience Summary
E-commerce specialist with 8+ years in fashion and retail who drove social commerce growth through catalog optimization and marketplace operations. Demonstrated deep expertise managing high-volume product catalogs across TikTok Shop, Amazon, Walmart, and Shopify, combining data-driven analysis with trend forecasting to maximize sales performance.
Key Achievements
At a previous company, Erika managed 13,000+ SKUs across multiple e-commerce channels and a TikTok Shop catalog of 1,000+ active products, supporting one of the company's fastest-growing sales channels. She implemented AI-supported and Salsify workflows that reduced product launch timelines from days to hours. At PERNINE/DYNAMO, she contributed to a 35% sales increase in Colombia and 21.5% growth in Ecuador for Kappa, a 72% sales increase and 25% wholesale growth for Fjällräven, and a 51.8% retail sales increase for New Era, while managing marketing budgets exceeding COP 1.5 billion. At MELT, she supported Adidas Originals initiatives impacting 100+ retail professionals and contributed to a 30% sales increase for Santorini.
Skills
Work Experience
Fashion/Product Manager & Catalog and Conversion Manager
a previous company · 2023 – Present
- Managed 13,000+ SKUs across multiple e-commerce channels while maintaining catalog accuracy, discoverability and compliance.
- Managed a TikTok Shop catalog with 1,000+ active products, supporting one of the company's fastest-growing sales channels.
- Owned listing creation, optimization, attribute management, variation setup and merchandising initiatives within TikTok Seller Center.
- Resolved catalog compliance issues, listing suppressions, attribute errors and product visibility challenges.
- Analyzed impressions, CTR, clicks, conversion rates and GMV performance to identify growth opportunities and improve commercial outcomes.
- Leveraged TikTok Shop insights, trend analysis, competitor monitoring and consumer demand signals to support assortment planning and product launch decisions.
- Curated affiliate-focused collections aligned with creator content strategies and social commerce opportunities.
- Managed featured collections, category organization, product grouping and assortment optimization to improve discoverability.
- Supported Fulfilled by TikTok (FBT) workflows, inventory readiness and operational execution.
- Implemented AI-supported workflows and Salsify processes that reduced product creation and launch timelines from days to hours.
- Conducted A/B testing initiatives to improve conversion performance and customer engagement.
- Partnered with marketing teams to align product assortments with campaigns, seasonal launches and creator initiatives.
Marketing Coordinator
PLDS · 2022 – 2023
- Managed marketing budgets exceeding COP 1.5 billion.
- Supported the opening of the first Kappa store in Colombia and expansion initiatives in Ecuador.
- Contributed to 35% sales growth in Colombia and 21.5% growth in Ecuador for Kappa.
- Supported a 72% sales increase and 25% wholesale growth for Fjällräven.
- Contributed to a 51.8% increase in retail sales for New Era.
- Coordinated events, sponsorships, retail activations and partnerships to strengthen commercial performance.
- Presented campaigns and performance updates to stakeholders across Italy, Sweden, Mexico, Panama and the United States.
Marketing Director
MFCA · 2017 – 2022
- Developed marketing and brand strategies for clients in Colombia and the United States.
- Led trend forecasting and consumer research projects.
- Managed influencer marketing, PR campaigns, events and brand partnerships.
- Delivered workshops and presentations focused on fashion marketing and consumer behavior.
- Supported Adidas Originals initiatives impacting 100+ retail professionals.
- Contributed to a 30% sales increase for Santorini.
- Developed the brand strategy and communication structure for Cinqo Activewear.