Victor A.
Freelance Email Marketing Strategist
Compare at US rates $9,600/mo?
Notable Highlight
Email Design eCommerce Email Marketing Lifecycle Email Campaigns Conversion-Focused Design Customer Journey Optimization Mobile-First Design Visual Hierarchy CTA Optimization Design Systems Brand Consistency Customer Retention Campaigns Responsive Email Design Dark Mode Optimization Customer Experience Design Creative Strategy
Experience Summary
Victor is an Email Graphic Designer specializing in conversion-focused email marketing for e-commerce brands. As a freelancer, he has designed email campaigns across multiple industries, with particular experience in the beauty and skincare sector, where he has created customer lifecycle email flows including welcome, abandoned cart, post-purchase, and win-back campaigns. His approach combines strong visual design with performance marketing principles, focusing on improving customer engagement, click-through rates, conversions, and revenue. He designs with a mobile-first mindset, emphasizing clear visual hierarchy, optimized calls-to-action, fast-loading assets, and consistent branding across email campaigns. He also builds scalable design systems using reusable components to improve production efficiency and maintain brand consistency. Industries Beauty & Skincare E-commerce Retail Fashion Sports Consumer Goods Email Design Email Graphic Design Email Marketing Design Conversion-Focused Design Customer Lifecycle Email Design Mobile-First Design Responsive Email Design Email Design Systems Design Systems & Component Libraries Visual Hierarchy CTA Optimization Brand Consistency E-commerce Marketing Welcome Email Flows Abandoned Cart Flows Post-Purchase Flows Win-Back Campaigns Customer Journey Design Conversion Optimization Click-Through Rate (CTR) Optimization Customer Engagement Email Campaign Strategy Creative Design Graphic Design Digital Design Branding Marketing Design Social Proof Integration User Experience (UX) Principles Cross-Device Optimization Dark Mode & Light Mode Compatibility
Key Achievements
Designed complete email lifecycle campaigns for e-commerce brands, including Welcome, Abandoned Cart, Post-Purchase, and Win-Back flows. Developed email campaigns specifically for beauty and skincare brands, demonstrating knowledge of customer behavior within the industry. Built reusable email design systems to improve workflow efficiency and maintain consistent branding. Designed responsive emails optimized for mobile, desktop, dark mode, and light mode. Applied conversion-focused design principles to improve customer engagement and support purchasing decisions. Worked with multiple e-commerce brands across various consumer industries through freelance projects.
Skills
Technical & Tool Expertise E-commerce & Marketing Automation Klaviyo (Core Expertise: Flow Architecture, Audience Segmentation, Email Automation, Deliverability, Dynamic Content, Predictive Analytics)
Shopify Integration (Event tracking, custom properties, behavioral triggers, direct-to-cart checkout links)
Mailchimp
Google Analytics
Design & Creative Tools Figma (Mobile-first email layout, typography hierarchy, visual assets)
Framer
Canva
Core Marketing & Strategic Skills Retention & Lifecycle Marketing Flow Architecture & Infrastructure: Building complete lifecycle systems (Welcome Series, Abandoned Cart/Checkout Recovery, Browse Abandonment, Post-Purchase Sequences, Sunset/Win-back campaigns, Automated Replenishment flows). Audience Segmentation:
- Constructing behavior-based audiences from scratch using purchase history
- engagement data
- quiz results
- predictive properties
Customer Journey Mapping: Designing multi-stage retention frameworks and routing personalized tracks based on zero-party data (e.g., native skin quiz funnels). Smart Automation Logic: Optimizing delivery schedules and adding filters to prevent email overlap and subscriber fatigue. Brings hands-on experience across Creative and Copywriting, Conversion-Focused Copywriting: Crafting high-converting subject lines, preview text, body copy and CTAs. Brand Voice Development: Adapting email copy to align seamlessly with various brand identities (e.g., minimalist/editorial vs. culturally-driven Gen Z streetwear). Mobile-First Email Design:
- Creating structured
- visually consistent
- responsive email layouts
Analytics & Optimization Data-Driven Iteration: Tracking and analyzing core metrics (Open rates, Click-through rates, Revenue Per Recipient (RPR), List growth). A/B Testing: Campaign planning and testing to optimize performance. Auditing & Strategy: Reviewing existing setups for e-commerce founders to identify gaps in retention systems and unlock hidden revenue. Brings hands-on experience across Certifications and Credentials, Klaviyo Practitioner Certificate - Klaviyo Academy, Digital Marketing Certificate - HubSpot Academy, Marketing with Canva Certificate - Canva and Customer Service Consultant Certificate - EduCourse.
Work Experience
Freelance Email Marketing Strategist
EBDF · Remote · 2024 - Present
- Audit email setups for ecommerce founders, identify gaps in retention systems, and build Klaviyo infrastructure that drives revenue.
- Design and implement full lifecycle flow systems: welcome series, abandoned cart, browse abandonment, post-purchase sequences, and sunset/win-back campaigns.
- Build behaviour-based audience segmentation using purchase history, engagement data, and predictive properties to ensure every message reaches the right person at the right time.
- Write all email copy personally, including subject lines, preview text, body copy, and CTAs to match brand voice while maintaining conversion focus.
- Build branded email templates in Figma before implementation in Klaviyo, ensuring mobile layout optimization, type hierarchy, and visual consistency across all touchpoints.
- Connect Klaviyo to Shopify, set up event tracking and custom properties, and configure triggers that enable behavioural automation.
- Track performance across flows and campaigns-open rates, click-through rate, revenue per recipient, and list growth-and iterate based on data insights.