Notable Highlight
Built and launched a luxury e-commerce platform and digital storefront for a world-renowned UK-based bespoke tailoring brand.
Experience Summary
Geo Coetzee is a web designer and developer specializing in end-to-end e-commerce solutions. He worked as a developer at a South African firm and a prominent US digital agency, followed by two years of international freelancing. Throughout his career, he architected, optimized, and migrated web assets for high-profile global brands, managing large-scale, client-facing deployments independently. Industries: E-commerce & Retail, Apparel & Sports Leisurewear, Luxury Fashion & Bespoke Tailoring.
Key Achievements
Successfully built and launched a luxury e-commerce platform and digital storefront for a world-renowned UK-based bespoke tailoring brand. Created and progressively optimized a custom UX/performance audit template over a four-year career, systematically applying it alongside Google Lighthouse to resolve conversion bottlenecks and design flaws for corporate clients.
Skills
Work Experience
Shopify Developer
Fre. · July 2024 – Present
- Engineer bespoke Shopify storefronts using Online Store 2.0 standards for scalable, maintainable delivery.
- Build reusable Liquid sections and Web Components that reduce reliance on third-party apps and improve merchant control.
- Deliver tailored storefront features with a strong focus on performance, usability, and long-term extensibility.
Junior Software Engineer
MD · May 2023 – June 2024
- Improve store performance by roughly one-third by refactoring legacy jQuery into TypeScript and Web Component-based architecture.
- Design and deploy custom HubSpot CMS modules and landing pages aligned to lead-generation goals.
- Develop an AWS-driven customer trend workflow integrated with HubSpot to trigger behavior-based marketing automation.
- Partner with design teams to deliver premium storefront experiences while protecting Core Web Vitals and implementation quality.
Junior Software Developer
Bit. · November 2021 – January 2023
- Maintain and extend features for high-traffic Shopify stores using Liquid, HTML, SASS, TypeScript, and Web Components.
- Support full-stack delivery across ASP.NET Core APIs, Entity Framework, and SQL-based systems.
- Contribute to Shopify migration and rebuild work while collaborating with UI/UX teams on feature and design feasibility.