Notable Highlight
Grew Reddit following by 200% and scaled organic reach by 80% year-over-year through community management and user-generated content collaboration. Built influencer programs generating K+ in direct sales revenue.
Experience Summary
Bilingual international marketer with 8+ years specializing in brand growth and social media strategy for tech and consumer brands. Expert in influencer partnerships, community management, and cross-channel campaign execution. Launched Chinese brands into North American markets through content strategy and UGC-driven campaigns.
Key Achievements
**PM** (First Overseas Influencer Manager) - Built entire influencer framework, content pillars, brand voice, and affiliate program - Generated 10M+ TikTok views and K USD in conversions via unpaid/exchange-only influencer program **Mova** (Current Role) - Started Instagram and Reddit from zero: grew Instagram to 7,000 followers in under a year and Reddit subreddit from 100 to 3,000 members - Built UGC/exchange programs, content pillars, and influencer strategy - Platform experience: Instagram (primary), TikTok, Facebook, Reddit; limited YouTube **China Market Knowledge** - Understands Chinese social media landscape: Xiaohongshu (Red Note), Douyin (TikTok equivalent), Bilibili (YouTube equivalent) - Coached Chinese brands on overseas/US social media marketing as freelance projects - Knowledgeable of platform restrictions: TikTok, Instagram, and YouTube are banned in China
Skills
Work Experience
Content Manager / Social Media Lead
DT · Shenzhen, Guangdong, China · Jun 2025 – Present
- Manage community engagement and brand reputation on Reddit, increasing Reddit following by 200% within 1 year through community management, user collaboration, and content creation.
- Improve content quality through targeted collaboration with small content creators, UGC creators, and outside agencies, improving organic reach, impressions, and click rate by 80% YoY.
- Lead a team of 2 for social media content creation, calendar management, content strategy, and analysis.
- Research market trends and lead marketing projects to explore new marketing channels for brand exposure and awareness, including business collaborations with parallel audience brands.
- Act as host and speaker for offline marketing events, such as IFA product launch video, CES product videos, and offline product launch events.
Product Marketing Copywriter
DT · Shenzhen, Guangdong, China · Sep 2024 – Jun 2025
- Create engaging marketing copy across multiple platforms, including website landing pages, product guides, social media, ads, and offline promotional materials and events.
- Collaborate with cross-functional teams, including product managers, designers, and sales, to ensure alignment with overall brand strategy and product positioning.
- Integrate SEO best practices into content to optimize search engine rankings and drive organic traffic, including top products like the H15 series.
- Organize and manage multiple deadlines for product copy in a fast-paced environment with exceptional results.
Marketing Specialist
Gov. · Shenzhen · Apr 2023 – Aug 2024
- Manage overall content, brand voice, and positioning for Official Instagram and Reddit platforms, with special attention on UGC and KOC curation and procurement.
- Strategize and implement cross-departmental campaigns acting as IMC for campaigns including Sales, KOL, PR, Media Buy, and Social Media for marketing campaigns such as Back To School and Women's Month.
- Plan, develop, and execute offline in-person campaigns with a large focus on online integration, including Christmas Campaign Offline Pop-Up campaign in LA with 150–250% KPI completion.
- Strategize, plan, manage, and execute online marketing campaigns on social media for large marketing campaigns such as the Christmas Campaign, which amassed over 15 million impressions through UGC, KOC, and in-house content.
Social Media Marketing Manager / KOL Manager
Aip. · May 2022 – Mar 2023
- Manage overall content curation for the brand, creating and posting content for Facebook, Instagram, Twitter, TikTok, and LinkedIn.
- Grow Instagram and LinkedIn presence of the brand Aip. from 0 to 1, growing the following from 2,000 to 6,600 in 7 months.
- Develop the KOL affiliate link program from 0 to 1 for the peak season, creating over USD k sales revenue directly from influencer marketing conversions.
- Lead a team of 2 for influencer scouting and contracting, including negotiating and writing contracts, ensuring content deliverables, and analyzing reach, impressions, and impact.
- Strategize, plan, and execute content for online product launches and offline campaigns, including offline projects such as CES and the GRAMMYs Gift lounge.
- Work cohesively with PR and Digital Marketing department for social media integration for projects and events.
- Plan and implement influencer campaigns with mega influencers, reaching over 12 million impressions directly from influencer marketing.
- Manage content creation projects through brainstorming, content strategy, and directing.
Overseas Influencer / KOL Manager
PM · Beijing, China · Jul 2021 – Mar 2022
- Create, plan, and execute the first international social media influencer campaigns for PM's global division, taking their influencer marketing strategy from 0 to 1 and amassing over 20 million impressions.
- Plan, manage, and execute celebrity seeding projects with A-list celebrities for Instagram story posts, such as Chris Brown, Rae Sremmurd, and Ruby Rose.
- Plan, manage, and execute PM's first global affiliate link program, earning over k in conversions directly from influencer marketing.
- Create and manage PM's global brand ambassador program from 0 to 1, improving brand relations, creating PR packages, and improving brand advocacy in global markets.
Social Media Marketing Intern
PM · Jan 2021 – Jul 2021
- Act as copywriter for overseas social media platforms such as Instagram, Facebook, and LinkedIn to attract overseas audience.
- Analyze data gathered from social media platforms to better engage fans.
- Act as customer service for various social media inquiries.
- Coordinate in conjunction with overseas marketing team to plan and execute social media events to engage and grow customer base.
English Second Language Teacher
EEF · Beijing City, China · Jun 2017 – Jun 2018
- Develop and implement lesson plans to clearly explain English vocabulary and grammar to native Mandarin speakers, in both 4-student face-to-face classes and 30-student workshop classes.
- Develop Business English classes for business professionals to improve their Business English vocabulary.
- Give students oral and written feedback on their current English ability and ways to improve fluency, intonation, and grammar.
- Plan and host in-center activities for students to improve student engagement and promote an English-learning environment.
Foreign English Teacher
SES · Beijing City, China · Sep 2018 – Jul 2019
- Develop and teach weekly spoken English classes for 4th through 6th grade students at SES.
- Manage classes of 30+ students and provide graded English lessons designed for ample student-led discussion.
- Develop and manage two extracurricular English drama clubs for 4th and 5th grade students to develop language confidence and presentation skills.
Summer Intern - Management
CCUH · Conway, South Carolina, United States · Jun 2017 – Aug 2017
- Manage a team of 13 student workers, ensuring maximization of their skills.
- Organize and create weekly schedules.
- Keep correspondence with outside companies about on-campus summer admission events and housing, such as student intake.
- Organize dates and times for incoming events and relay information to upper management.
- Arrange housing for incoming summer short-term students and summer intake freshman.
Intercultural Experience Community (IEC) Coordinator
CCU · Conway, South Carolina · Aug 2016 – Jun 2017
- Develop and host educational and intercultural events and outings to enrich students' intercultural knowledge and understanding.
- Manage and supervise student-led groups of 20+ people to reach deadlines.
- Set agendas and organize monthly meetings.
- Lead in the recruitment of 15+ new students to the community through campus outreach, collaboration with student-led recruitment groups, email correspondence with partner universities, and Skype interviews.
- Manage, in part with the International Office and Housing Office, new exchange student housing placement.
English Second Language Teacher
EES · Conway, South Carolina · May 2016 – May 2017
- Teach international exchange students English to prepare for US English-taught university classes and TOEFL readiness.
- Develop lesson plans, classroom tests, and grading scales to assess learning.
- Grade student-submitted assignments and provide timely feedback.
- Give students oral and written feedback on grammar, pronunciation, and fluency.
Graduate Assistant
CCU · Jan 2014 – Jun 2015
- Mentor first-term freshmen and struggling upperclassmen with research and time-management strategies through weekly classes.
- Create and execute lesson plans and interactive activities for Coastal Carolina's Learning Assistance Center.
- Develop presentations for first-year student classrooms to give students tools for college success.
- Meet 1-on-1 with struggling freshman students to consult about time-management and strategies for college success.