Shayna S.

Content Manager/ Social Media Lead

China8+ years experienceAvailable in 2 weeks$8,000/mo

Compare at US rates $24,000/mo?

AI Experience

✨ Gemini - Pulls live market data, runs competitor analysis and handles keyword research while planning content. Uses those findings to keep the content strategy grounded in current data rather than guesswork.

Notable Highlight

Grew Reddit following by 200% and scaled organic reach by 80% year-over-year through community management and user-generated content collaboration. Built influencer programs generating $50K+ in direct sales revenue. Works hands-on with Gemini - the AI Experience section above has the examples.

Experience Summary

Bilingual international marketer with 8+ years specializing in brand growth and social media strategy for tech and consumer brands. Expert in influencer partnerships, community management, and cross-channel campaign execution. Launched Chinese brands into North American markets through content strategy and UGC-driven campaigns.

Key Achievements

PM (First Overseas Influencer Manager)

Built entire influencer framework, content pillars, brand voice, and affiliate program
Generated 10M+ TikTok views and $30K USD in conversions via unpaid/exchange-only influencer program

Mova (Current Role)

Started Instagram and Reddit from zero: grew Instagram to 7,000 followers in under a year and Reddit subreddit from 100 to 3,000 members
Built UGC/exchange programs, content pillars, and influencer strategy
Platform experience: Instagram (primary), TikTok, Facebook, Reddit; limited YouTube

China Market Knowledge

Understands Chinese social media landscape: Xiaohongshu (Red Note), Douyin (TikTok equivalent), Bilibili (YouTube equivalent)
Coached Chinese brands on overseas/US social media marketing as freelance projects
Knowledgeable of platform restrictions: TikTok, Instagram, and YouTube are banned in China

Skills

Reddit community managementUGC curationInstagram marketingTikTok contentinfluencer managementKOL partnershipsaffiliate marketingSEO copywritingsocial media strategycontent calendar managementproduct marketing copywritingcampaign executionbrand positioningmarket analysis

Work Experience

Content Manager / Social Media Lead

DT · Shenzhen, Guangdong, China · Jun 2025 - Present

Manage community engagement and brand reputation on Reddit, increasing Reddit following by 200% within 1 year through community management, user collaboration, and content creation.
Improve content quality through targeted collaboration with small content creators, UGC creators, and outside agencies, improving organic reach, impressions, and click rate by 80% YoY.
Lead a team of 2 for social media content creation, calendar management, content strategy, and analysis.
Research market trends and lead marketing projects to explore new marketing channels for brand exposure and awareness, including business collaborations with parallel audience brands.
Act as host and speaker for offline marketing events, such as IFA product launch video, CES product videos, and offline product launch events.

Product Marketing Copywriter

DT · Shenzhen, Guangdong, China · Sep 2024 - Jun 2025

Create engaging marketing copy across multiple platforms, including website landing pages, product guides, social media, ads, and offline promotional materials and events.
Collaborate with cross-functional teams, including product managers, designers, and sales, to ensure alignment with overall brand strategy and product positioning.
Integrate SEO best practices into content to optimize search engine rankings and drive organic traffic, including top products like the H15 series.
Organize and manage multiple deadlines for product copy in a fast-paced environment with exceptional results.

Marketing Specialist

a previous company · Shenzhen · Apr 2023 - Aug 2024

Manage overall content, brand voice, and positioning for Official Instagram and Reddit platforms, with special attention on UGC and KOC curation and procurement.
Strategize and implement cross-departmental campaigns acting as IMC for campaigns including Sales, KOL, PR, Media Buy, and Social Media for marketing campaigns such as Back To School and Women's Month.
Plan, develop, and execute offline in-person campaigns with a large focus on online integration, including Christmas Campaign Offline Pop-Up campaign in LA with 150-250% KPI completion.
Strategize, plan, manage, and execute online marketing campaigns on social media for large marketing campaigns such as the Christmas Campaign, which amassed over 15 million impressions through UGC, KOC, and in-house content.

Social Media Marketing Manager / KOL Manager

a previous company · May 2022 - Mar 2023

Manage overall content curation for the brand, creating and posting content for Facebook, Instagram, Twitter, TikTok, and LinkedIn.
Grow Instagram and LinkedIn presence of the brand a previous company from 0 to 1, growing the following from 2,000 to 6,600 in 7 months.
Develop the KOL affiliate link program from 0 to 1 for the peak season, creating over USD $30k sales revenue directly from influencer marketing conversions.
Lead a team of 2 for influencer scouting and contracting, including negotiating and writing contracts, ensuring content deliverables, and analyzing reach, impressions, and impact.
Strategize, plan, and execute content for online product launches and offline campaigns, including offline projects such as CES and the GRAMMYs Gift lounge.
Work cohesively with PR and Digital Marketing department for social media integration for projects and events.
Plan and implement influencer campaigns with mega influencers, reaching over 12 million impressions directly from influencer marketing.
Manage content creation projects through brainstorming, content strategy, and directing.

Overseas Influencer / KOL Manager

PM · Beijing, China · Jul 2021 - Mar 2022

Create, plan, and execute the first international social media influencer campaigns for PM's global division, taking their influencer marketing strategy from 0 to 1 and amassing over 20 million impressions.
Plan, manage, and execute celebrity seeding projects with A-list celebrities for Instagram story posts, such as Chris Brown, Rae Sremmurd, and Ruby Rose.
Plan, manage, and execute PM's first global affiliate link program, earning over $50k in conversions directly from influencer marketing.
Create and manage PM's global brand ambassador program from 0 to 1, improving brand relations, creating PR packages, and improving brand advocacy in global markets.

Social Media Marketing Intern

PM · Jan 2021 - Jul 2021

Act as copywriter for overseas social media platforms such as Instagram, Facebook, and LinkedIn to attract overseas audience.
Analyze data gathered from social media platforms to better engage fans.
Act as customer service for various social media inquiries.
Coordinate in conjunction with overseas marketing team to plan and execute social media events to engage and grow customer base.

English Second Language Teacher

EEF · Beijing City, China · Jun 2017 - Jun 2018

Develop and implement lesson plans to clearly explain English vocabulary and grammar to native Mandarin speakers, in both 4-student face-to-face classes and 30-student workshop classes.
Develop Business English classes for business professionals to improve their Business English vocabulary.
Give students oral and written feedback on their current English ability and ways to improve fluency, intonation, and grammar.
Plan and host in-center activities for students to improve student engagement and promote an English-learning environment.

Foreign English Teacher

SES · Beijing City, China · Sep 2018 - Jul 2019

Develop and teach weekly spoken English classes for 4th through 6th grade students at SES.
Manage classes of 30+ students and provide graded English lessons designed for ample student-led discussion.
Develop and manage two extracurricular English drama clubs for 4th and 5th grade students to develop language confidence and presentation skills.

Summer Intern - Management

CCUH · Conway, South Carolina, United States · Jun 2017 - Aug 2017

Manage a team of 13 student workers, ensuring maximization of their skills.
Organize and create weekly schedules.
Keep correspondence with outside companies about on-campus summer admission events and housing, such as student intake.
Organize dates and times for incoming events and relay information to upper management.
Arrange housing for incoming summer short-term students and summer intake freshman.

Intercultural Experience Community (IEC) Coordinator

CCU · Conway, South Carolina · Aug 2016 - Jun 2017

Develop and host educational and intercultural events and outings to enrich students' intercultural knowledge and understanding.
Manage and supervise student-led groups of 20+ people to reach deadlines.
Set agendas and organize monthly meetings.
Lead in the recruitment of 15+ new students to the community through campus outreach, collaboration with student-led recruitment groups, email correspondence with partner universities, and Skype interviews.
Manage, in part with the International Office and Housing Office, new exchange student housing placement.

English Second Language Teacher

EES · Conway, South Carolina · May 2016 - May 2017

Teach international exchange students English to prepare for US English-taught university classes and TOEFL readiness.
Develop lesson plans, classroom tests, and grading scales to assess learning.
Grade student-submitted assignments and provide timely feedback.
Give students oral and written feedback on grammar, pronunciation, and fluency.

Graduate Assistant

CCU · Jan 2014 - Jun 2015

Mentor first-term freshmen and struggling upperclassmen with research and time-management strategies through weekly classes.
Create and execute lesson plans and interactive activities for Coastal Carolina's Learning Assistance Center.
Develop presentations for first-year student classrooms to give students tools for college success.
Meet 1-on-1 with struggling freshman students to consult about time-management and strategies for college success.