Victor B.

Experience Summary

is a strategic email marketing specialist with eight years of experience driving lifecycle performance across B2B, B2C, and D2C sectors. Over the past four years, he specialized heavily in scaling e-commerce Shopify brands, managing multi-account portfolios of six to eight client accounts simultaneously. He operated at scale, managing digital operations for brands generating upwards of M in annual revenue across major global markets, including the US, UK, and Australia. His strategic focus centered on auditing account ecosystems to identify transactional revenue leaks, architecting workflows for cross-functional creative teams, and optimizing subscriber retention. Throughout his career, he managed international client relationships and translated high-volume transactional data into sustainable business growth. Direct Industries: E-commerce & D2C, Consumer Packaged Goods, Health & Supplements (Vitamins/Gummies), Food & Beverage, Pet Food, Apparel & Accessories, Consumer Tech & Gadgets.

Key Achievements

Diagnosed a critical revenue drop for a supplement brand where high churn was driven by automated billing failures rather than active cancellations. Designed and deployed a custom automated dunning/recovery flow that successfully reduced subscription churn by 10% within two weeks, securing an annualized recovered revenue stream of –. During a major Memorial Day campaign, identified that over-segmenting audiences caused underperformance compared to broader active segments. Successfully piloted an aggregated 90-day active audience strategy across the brand's entire pool for major holidays, capturing latent purchase intent and setting a new revenue benchmark for the client's macro-holiday campaigns.

Skills

Email Marketing, SMS, Retention, HubSpot, Mailchimp, ActiveCampaign, Shopify, Account auditing, customer journey mapping, transactional/dunning flow optimization, Standard Operating Procedures development, Claude,

Work Experience