Fernanda G.

Experience Summary

Years of Experience: 10 years of Digital Marketing experience, including the last 2 years dedicated exclusively to TikTok Shop management and growth. Country / Location: Mexico City, Mexico Current Role Title: TikTok Shop Manager / Account Lead at a TikTok Shop-focused agency (Poke Bear). Skills: TikTok Shop Management Social Commerce eCommerce Growth Strategy Affiliate Marketing Creator & Influencer Management TikTok Shop Operations Product Listing Optimization Campaign Management GMV Growth Performance Analytics Shop Compliance & Appeals Retention Marketing Customer Lifecycle Strategy Team Leadership Project Management DTC Brand Growth Cross-Functional Collaboration Experience Summary: Fernando is a highly experienced digital marketing professional with 10 years of experience and the past 2 years focused exclusively on TikTok Shop. He currently works for a New York-based TikTok Shop agency where he manages approximately 30 brands and oversees all aspects of TikTok Shop operations. His responsibilities include product listings, affiliate and creator programs, campaign launches, shop optimization, compliance management, performance tracking, and revenue growth initiatives. In addition to hands-on platform management, he leads a team of 12 specialists across TikTok Ads, Affiliates, Shop Operations, and Customer Success. His experience spans multiple consumer categories, including beauty, fashion, health and wellness, home goods, food, and consumer products. Significant Achievements: Manages TikTok Shop operations and growth strategies for approximately 30 brands simultaneously. Successfully scaled one brand from to in sales within 12 months. Helped grow a water bottle brand from to in sales within 6 months. Built and managed affiliate-driven growth programs where affiliates generated up to 80% of total sales. Oversees creator recruitment, affiliate management, campaign execution, compliance resolution, and shop optimization. Leads a team of 12 professionals across multiple TikTok Shop functions and departments. Developed growth strategies tied to TikTok promotional events, product launches, retention efforts, and affiliate activation. Motivation for Change: Fernando is exploring new opportunities due to concerns about the direction of his current agency following the addition of a new business partner. He shared that the company has lost multiple clients in a short period and that communication and reporting standards have declined. He is seeking a more stable environment where he can continue driving growth, leading high-performing TikTok Shop programs, and contributing to long-term business success. Notes: Extensive hands-on TikTok Shop experience managing day-to-day operations and growth initiatives. Strong expertise in affiliate marketing, creator partnerships, and influencer-led revenue generation. Data-driven operator who regularly monitors GMV, shop performance, affiliate activity, and account health metrics. Significant exposure to beauty, fashion, health, wellness, and consumer product brands. Leadership experience managing a team of 12 across multiple business functions. Comfortable working remotely and supporting PST/CST schedules Overall Fit: Excellent fit for a TikTok Shop Manager role. Brings direct platform expertise, proven revenue growth results, affiliate and creator management experience, strong leadership skills, and deep understanding of TikTok Shop operations and performance optimization.

Key Achievements

Scaled Magic Mills from to K GMV in 12 months, lifting its category ranking from #39 to Top 6 against national competitors, and grew HydraPeak from to K monthly revenue in just 6 months (+22,700%), earning the #2 category ranking. Recruited 432 affiliates in 5 months and a total reach of 80,000 creators, driving 89–91% of portfolio GMV through creator content. Secured a PR editorial placement in The Spruce reaching 385M annual readers, and set a single-day app download record of 234,455 at Cup. while negotiating global partnerships with McDonald's, Starbucks, Krispy Kreme, and Domino's.

Skills

TikTok Shop, TikTok Shop Launch & Brand Authorization, TikTok SEO, GMV Max, FBT Operations, IPR Appeals & Compliance, Affiliate Marketing, Influencer Marketing, Creator Onboarding & UGC, CRUVA, Euka, JoinBrands, TikTok Affiliate, Shopify, Amazon Integration, Inventory Management, Order Flow Optimization, CRO, A/B Testing, SKU Optimization, Meta Ads, Google Ads, Paid Social, PR Coordination, ASO, Looker Studio, Google Analytics, Google Sheets, Performance Dashboards, Attribution, Asana, Trello, Zapier, Google Workspace, HubSpot, Semrush, Meta Business Suite, Chatbot Automation, Flash Sales, Seasonal Campaigns, Organic Social Growth, Brand Strategy, BTL Campaigns, E-Commerce Growth

Work Experience