Fernanda G.
TikTok Shop Strategy Manager
Compare at US rates $22,500/mo?
Notable Highlight
Managed TikTok Shop operations and growth strategies for approximately 30 brands simultaneously. Successfully scaled one brand from to in sales within 12 months. Grew a water bottle brand from to in sales within 6 months. Built and managed affiliate-driven growth programs where affiliates generated up to 80% of total sales. Oversaw creator recruitment, affiliate management, campaign execution, compliance resolution, and shop optimization. Led a team of 12 professionals across multiple TikTok Shop functions and departments. Developed growth strategies tied to TikTok promotional events, product launches, retention efforts, and affiliate activation.
Experience Summary
Years of Experience: 10 years of digital marketing experience, including the last 2 years dedicated exclusively to TikTok Shop management and growth.
Country / Location: Mexico City, Mexico
Current Role Title: TikTok Shop Manager / Account Lead at a TikTok Shop-focused agency (Poke Bear)
Skills:
- TikTok Shop Management
- Social Commerce
- eCommerce Growth Strategy
- Affiliate Marketing
- Creator & Influencer Management
- TikTok Shop Operations
- Product Listing Optimization
- Campaign Management
- GMV Growth
- Performance Analytics
- Shop Compliance & Appeals
- Retention Marketing
- Customer Lifecycle Strategy
- Team Leadership
- Project Management
- DTC Brand Growth
- Cross-Functional Collaboration
Experience Summary: managed TikTok Shop operations and growth strategies for approximately 30 brands simultaneously while working for a TikTok Shop-focused agency. He oversaw all aspects of TikTok Shop operations, including product listings, affiliate and creator programs, campaign launches, shop optimization, compliance management, performance tracking, and revenue growth initiatives. He led a team of 12 specialists across TikTok Ads, Affiliates, Shop Operations, and Customer Success. His experience spanned multiple consumer categories, including beauty, fashion, health and wellness, home goods, food, and consumer products.
Significant Achievements:
- Scaled one brand from to in sales within 12 months
- Grew a water bottle brand from to in sales within 6 months
- Built and managed affiliate-driven growth programs where affiliates generated up to 80% of total sales
- Led a team of 12 professionals across multiple TikTok Shop functions
- Developed growth strategies tied to TikTok promotional events, product launches, retention efforts, and affiliate activation
Motivation for Change: is exploring new opportunities due to concerns about his current agency's direction following the addition of a new business partner, including client losses and declining communication and reporting standards. He seeks a more stable environment where he can continue driving TikTok Shop growth and contributing to long-term business success.
Notes:
- Extensive hands-on TikTok Shop experience managing day-to-day operations and growth initiatives
- Strong expertise in affiliate marketing, creator partnerships, and influencer-led revenue generation
- Data-driven operator who regularly monitors GMV, shop performance, affiliate activity, and account health metrics
- Significant exposure to beauty, fashion, health, wellness, and consumer product brands
- Leadership experience managing a team of 12 across multiple business functions
- Comfortable working remotely and supporting PST/CST schedules
Overall Fit: Excellent fit for a TikTok Shop Manager role. Brings direct platform expertise, proven revenue growth results, affiliate and creator management experience, strong leadership skills, and deep understanding of TikTok Shop operations and performance optimization.
Key Achievements
Scaled Magic Mills from $139 to $128K GMV in 12 months, lifting its category ranking from #39 to Top 6 against national competitors, and grew HydraPeak from $159 to $36K monthly revenue in 6 months (+22,700%), earning the #2 category ranking. Recruited 432 affiliates in 5 months with a total reach of 80,000 creators, driving 89-91% of portfolio GMV through creator content. Secured a PR editorial placement in The Spruce reaching 385M annual readers and set a single-day app download record of 234,455 at a previous company while negotiating global partnerships with McDonald's, Starbucks, Krispy Kreme, and Domino's.
Skills
Brings hands-on experience across TikTok Shop, TikTok Shop Launch and Brand Authorization, TikTok SEO, GMV Max, FBT Operations and IPR Appeals and Compliance. Also works across:
- Affiliate Marketing
- Influencer Marketing
- Creator Onboarding and UGC
- CRUVA
- Euka
- JoinBrands
- TikTok Affiliate
- Shopify
- Amazon Integration
- Inventory Management
- Order Flow Optimization
- CRO
- A/B Testing
- SKU Optimization
- Meta Ads
- Google Ads
- Paid Social
- PR Coordination
- ASO
- Looker Studio
- Google Analytics
- Google Sheets
- Performance Dashboards
- Attribution
- Asana
- Trello
- Zapier
- Google Workspace
- HubSpot
- Semrush
- Meta Business Suite
- Chatbot Automation
- Flash Sales
- Seasonal Campaigns
- Organic Social Growth
- Brand Strategy
- BTL Campaigns
- E-Commerce Growth
Work Experience
TikTok Shop Strategy Manager
a previous company · Remote · Jun 2024 - Present
- Scale Magic Mills from $139 to $128K GMV in 12 months - elevated brand GMV ranking from #39 to Top 6 in category against national competitors.
- Transform HydraPeak from $159 to $36K monthly revenue in 6 months (+22,700%) - secured #2 category ranking behind HydroJug.
- Recover Queen Jax from two consecutive IPR account suspensions - restored $10K+ in active revenue with 100% appeal resolution rate.
- Engineer affiliate programs driving 89-91% of total GMV through creator content across portfolio, leveraging CRUVA and Euka.
- Own full TikTok Shop lifecycle for 30+ brands: account setup, brand authorization, category applications, catalog integration, and go-live.
- Execute Shopify-TikTok-Amazon integrations, FBT operations, inventory management, and order flow optimization.
- Architect and execute revenue campaigns: flash sales, GMV Max, seasonal drops, platform vouchers, and creator-led activations.
- Optimize listings for TikTok SEO and run A/B tests across creatives, pricing, and offers to continuously compound revenue.
- Manage account health, compliance, IPR disputes, customer support oversight, and reputation management end-to-end.
Digital Marketing Manager - Affiliate & Influencers
WMM · Remote · 2023 - 2025
- Grow Instagram from 126 to 1,680 followers and Facebook from 2 to 2,555 - 100% organic, zero paid spend, in under 12 months.
- Secure editorial feature in The Spruce reaching 385M annual readers through strategic PR and influencer coordination.
- Recruit 432 content creators in 5 months generating 98 buyers and 10 UGC pieces per month through JoinBrands and TikTok Affiliate.
- Build and manage affiliate and influencer programs; optimize creator campaigns by conversion performance and ROI.
- Run paid ad campaigns (Meta, Google) and manage Shopify storefront updates, product pages, and CRO workflows.
- Deliver weekly and monthly performance dashboards via Looker Studio to stakeholders.
Marketing Coordinator
MM · Remote (Houston, TX) · Jan 2024 - May 2024
- Coordinate digital and affiliate campaign workflows, content timelines, and creator performance tracking for multiple brand accounts.
Digital Marketing Manager
WIMT · Remote · 2022 - 2023
- Drive +106% social channel growth and consistently deliver 11,000+ monthly app downloads through paid and organic multi-channel strategy.
- Hit 13,000 first opens per month every month via Google Ads and Facebook campaigns with $4 average cost per install.
- Develop micro-influencer and creator partnerships that improve user acquisition KPIs quarter-over-quarter.
- Lead cross-functional reporting with analytics, product, and design teams using Looker Studio.
Marketing Manager
a previous company · Remote · 2020 - 2021
- Reduce customer complaint resolution time from 2 hours to 10 minutes by implementing chatbot automation - achieve 98% complaint reduction on app store.
- Lead full brand rebranding and BTL campaigns; manage a team of 25 across marketing, e-commerce, retention, and customer acquisition.
Marketing & Operations Director
a previous company · Puebla, MX · 2015 - 2020
- Scale platform to 1,000 daily sales and +106% annual revenue growth - without external funding.
- Set app download record: 234,455 downloads in a single day through coordinated campaign execution.
- Grow Instagram from 4 to 7,899 and Facebook from 10 to 76,899 followers in one year through content and partnership strategy.
- Negotiate global brand partnerships: McDonald's, Starbucks, Krispy Kreme, Domino's - lead a cross-functional team of 20.