Raffaella B.
Creative Strategist & Paid Media Specialist
Notable Highlight
Successfully oversaw, allocated, and scaled monthly paid advertising budgets up to across multiple paid social channels.
Experience Summary
Raffaella is an analytical and creative marketing professional working as a Freelance Creative Strategist and Marketing Consultant and Social Media Marketing Specialist at PFM. Her career progressed from execution-focused solo marketing to data-driven strategic roles, positioning her toward a Creative Director path. She specializes in bridging performance data analysis and creative asset execution for direct-to-consumer (D2C) and service-based brands. She has autonomously managed advertising budgets up to across multiple digital platforms.
Key Achievements
Designed and executed a digital ad campaign for an HVAC and plumbing company using an urgency-focused psychological framework. On a budget of /day, generated over 100 qualified leads, achieving over 1 million impressions and reaching 800,000 people. Successfully oversaw, allocated, and scaled monthly paid advertising budgets of up to across multiple paid social channels.
Skills
Work Experience
Freelance Marketing Consultant
CSPMS · Rio de Janeiro, BR (Remote) · Oct. 2024 – Present
- Scale marketing output for 10+ B2B and DTC clients by deploying AI-native workflows across content generation, creative briefing, and performance analysis; reducing production cycles while increasing campaign throughput.
- Generate 29.5M+ impressions and 152.8K+ clicks by managing –K/month paid media budgets across Meta, Google, LinkedIn Ads, and programmatic, achieving CTRs exceeding 4% on top campaigns.
- Accelerate brand launches for 2 startups by directing end-to-end go-to-market execution; visual identity systems, brand guidelines, messaging frameworks, and integrated channel strategies across paid, social, and content.
- Improve creative quality and turnaround across all accounts by directing distributed teams of designers, editors, and content creators through structured briefing, feedback cycles, and performance-informed iteration.
Social Media & Content Manager
NP · Miami, FL (Remote) · Sept. 2023 – Sept. 2024
- Grew social media engagement by 50% and campaign ROI by 20% by building NP's complete content strategy, brand voice, and creative direction from scratch across Instagram, Facebook, and LinkedIn.
- Expanded organic reach by 35% by leading audience research to define brand positioning and develop scalable, platform-specific content strategies.
- Reduced cost per lead by 15% in 3 months by running A/B tests across creative formats and closing the feedback loop between performance data and content strategy.
- Cut production and approval time by 18% by designing and owning the end-to-end creative workflow; from ideation and briefing through review, approval, and publishing.
Marketing & Brand Manager
1A(C · Monaco, MC (Remote) · Jan. 2024 – Aug. 2024
- Grew social engagement by 125% and website traffic by 25% by leading full brand strategy and visual identity for a luxury art platform targeting high-net-worth collectors across Europe and the Americas.
- Sharpened premium brand positioning by conducting competitor analysis and audience research, improving targeting accuracy by 10% and overall campaign effectiveness for a discerning luxury audience.
- Produced 90+ multimedia content pieces across LinkedIn, Instagram, Facebook, and YouTube by directing in-house designers and maintaining rigorous brand consistency across every touchpoint.
- Reduced project turnaround by 20% by building integrated campaign workflows in close partnership with leadership, aligning creative vision with business objectives across a lean, distributed team.
Account Representative & Paid Media Specialist
ELCAS · Houston, TX (Remote) · Apr. 2022 – Apr. 2023
- Increased CTR by 40% and generated K+ in incremental revenue by managing and optimizing Google and Bing Ads campaigns across 30+ B2B accounts.
- Improved client engagement by 30% and reduced project delays by 20% by streamlining HubSpot CRM and marketing automation workflows for 1,500+ leads.