Notable Highlight
Social Media Management Content Creation Social Media Strategy Community Building Copywriting Ghostwriting Campaign Coordination Short-Form Video Content Content Planning Digital Storytelling Executive Social Media Management Newsletter Content Brand Partnerships Creator Marketing Social Analytics YouTube Content Production Multi-Platform Social Management
Experience Summary
Years of Experience: 3+ years in social media coordination, content creation, community building, and digital marketing. Country / Location: Canada (EST) – comfortable working PST hours. Current Role Title: Social Media Coordinator at MBA. Skills: Social Media Management Content Creation Social Media Strategy Community Building Copywriting Ghostwriting Campaign Coordination Short-Form Video Content Content Planning Digital Storytelling Executive Social Media Management Newsletter Content Brand Partnerships Creator Marketing Social Analytics YouTube Content Production Multi-Platform Social Management Platforms & Tools: Instagram TikTok Pinterest LinkedIn Facebook Snapchat Reddit Google Ads YouTube Experience Summary: Social media coordinator and digital community builder with over 3 years of experience managing social content, campaigns, and brand presence across multiple platforms. Currently manages two brand accounts at MBA while ghostwriting LinkedIn content for three executives, including the CEO. Previously managed eight client accounts across various industries in an agency environment. Supports social media, newsletters, and community engagement for the nonprofit Bookends and has built a personal creator brand with over 80 brand collaborations across beauty, fashion, lifestyle, and wellness. Background combines hands-on content creation, platform management, campaign execution, and creator marketing. Significant Achievements: Manages social media content and executive thought leadership for multiple brands and executives. Previously managed eight client accounts simultaneously in an agency setting. Built a personal creator platform resulting in 80+ collaborations with beauty, fashion, lifestyle, and wellness brands. Independently planned, filmed, edited, and executed a YouTube hiring trends campaign involving six recruiters. Generated approximately 10,000 video views and 700 website visits from a single content initiative. Supports community-building efforts for a nonprofit through social media and newsletter engagement. Motivation for Change: Seeking transition from B2B marketing into consumer-facing brand environments, specifically within beauty, fashion, wellness, and lifestyle industries. Passionate about creating content within these categories and interested in combining professional social media experience with personal creator background. Notes: Strong alignment with beauty, fashion, lifestyle, and wellness brands through professional and creator experience. Demonstrates creative ownership and ability to independently execute content from concept to delivery. Broad experience across major social media platforms and emerging channels. Experience managing multiple brands, executives, and client accounts simultaneously. Additional consumer-focused portfolio examples available beyond current B2B work.
Key Achievements
Ghostwrote thought leadership content for the CEO and C-suite at MBA, generating 100K+ organic impressions per piece. Managed paid social campaigns reaching 7,000+ targeted professionals and driving 40+ event registrations via Meta Business Manager and LinkedIn Ads. Delivered original content and influencer partnership work for 80+ brands across beauty, lifestyle, fashion, food, and wellness as an independent content creator. Managed organic social strategy for 8 client accounts simultaneously at TDA.
Skills
Social Media Management, Content Creation, Short-Form Video, Reels, TikTok, Instagram, YouTube, LinkedIn, Facebook, Meta Business Manager, Meta Ads Manager, LinkedIn Ads, Google Analytics, GA4, Content Calendar Management, Copywriting, Hook Development, Creative Brief Writing, Ad Concept Research, Format Testing, Creative Pattern Analysis, Campaign Performance Analysis, KPI Tracking, Community Management, Influencer/Creator Partnerships, UGC Strategy, Canva, Adobe Photoshop, CapCut, HubSpot, Sprout Social, Later, WordPress, ClickUp, Microsoft Office, Ghostwriting, Thought Leadership Content, SEO, Generative AI for Marketing, Performance Logging, CTR / CPA / ROAS Tracking
Work Experience
Social Media Specialist
MBA · July 2025 – Present
- Managed and published original content across multiple social platforms, maintaining consistent brand voice, aesthetic, and posting cadence across all channels.
- Built and implemented content calendars aligned to campaigns, product narratives, and key brand moments.
- Led creative development and execution of integrated campaigns, producing all visual assets, copy, and video content end to end.
- Monitored social media trends, platform updates, and cultural moments, applying relevant insights to content planning and execution.
- Analyzed campaign performance using Google Analytics and platform dashboards, producing weekly and monthly reports with clear insights and optimization recommendations.
- Managed paid social campaigns across Meta Business Manager and LinkedIn Ads, reaching 7,000+ targeted professionals and driving 40+ event registrations.
- Engaged with online communities across all platforms, responding to comments and DMs in brand voice.
- Ghostwrote thought leadership content for the CEO and C-suite, consistently generating 100K+ organic impressions.
Social Media & Events Coordinator
BEFOTPLSC · Sept 2024 – Present
- Owned Instagram and TikTok content strategy, shooting and editing short-form video and managing community engagement.
- Attended and captured real-time content at large-scale public events at the Toronto Reference Library and Word on the Street festival, creating live social coverage and post-event recaps.
- Coordinated creator partnerships, managing outreach, gifting, briefs, and deliverables end to end.
- Designed event marketing materials in Canva including posters, digital graphics, and signage.
Content Creator
BEFOTPLSC · Aug 2022 – Present
- Created original social content, short-form video, and visual assets for 80+ brands across beauty, lifestyle, fashion, food, and wellness.
- Collaborated with brands and nano-influencers on product storytelling, campaign concepts, and content direction from brief to publish.
- Shot and edited Reels and TikToks using CapCut and Adobe Photoshop, comfortable on and off camera.
- Amplified brand communities by engaging with UGC, customer content, and brand partner posts.
Social Strategist
TDA · Delhi, India · Nov 2021 – Oct 2022
- Managed organic social strategy, content creation, and community engagement across 8 client accounts simultaneously.
- Built and maintained content calendars, ensuring consistent and engaging posting cadence across all platforms.
- Compiled performance reports using Google Analytics, translating data into clear insights and recommendations.