Notable Highlight
Content and Communications professional who developed content strategies, managed social media, and led creative production for fashion, lifestyle, and consumer brands.
Experience Summary
Content Manager and Communications professional who developed content strategies, managed social media, and led creative production for fashion, lifestyle, and consumer brands. Skilled in creating and executing editorial strategies, producing digital campaigns, managing e-commerce content, and delivering engaging content across social media, websites, email marketing, and CRM platforms. Coordinated end-to-end content production, including creative direction, photography, video, influencer collaborations, and campaign execution. Strong background in communications, public relations, and brand storytelling. Managed cross-functional teams, agencies, and external partners across international markets. Proficient in Salesforce Marketing Cloud, Mailchimp, Notion, Canva, CapCut, Google Workspace, and AI-powered creative tools. Fluent in English and Spanish. Demonstrated ability to strengthen brand presence, maintain editorial consistency, and deliver high-quality content supporting business and marketing objectives.
Key Achievements
Led the successful launch of over 50 integrated digital marketing campaigns across social media, CRM, and digital channels for international brands. Developed and executed content strategies that consistently achieved 2.5–4% organic engagement without paid amplification. Managed end-to-end creative production, including concept development, content creation, photography, video production, and campaign delivery. Directed communication and CRM initiatives across over 25 international markets, improving brand consistency and customer engagement. Coordinated large-scale product launches, international press events, agency partnerships, and influencer collaborations while managing substantial campaign budgets and ensuring successful project execution.
Skills
Work Experience
Content Manager
LL · 2024 – Present
- Define the brand's editorial line and translate it into content for social media and the website.
- Create, edit and produce content: reels, short-form video and photography.
- Manage and grow the brand's social media; lead its e-commerce.
Content, Social Media & Creative Production
KLCS · 2022 – Present
- Develop brand concepts and editorial lines, and turn them into content for social and digital channels.
- Produce integrated campaigns and coordinate photo and video shoots end to end: talent, photographers, locations and vendors.
- Manage budgets, suppliers and timelines.
- Managed content for brands: Gafas Galore, Gallina Terrestre, Rise of Rosa, Bottari Seoul, Mediterranean Food Journeys, Casa Luz, Bar Alegría.
Communication & Content Specialist
Glo. · CRM team · 2021 – 2022
- Lead brand communication and email marketing for Glo.'s B2B partner segment across 25+ markets.
- Direct partner websites' content and run CRM campaigns on Salesforce Marketing Cloud (email, web, SMS).
- Coordinate a team of communication specialists and graphic designers; track metrics to improve results.
PR & Communication Supervisor
S(HVE · 2017 – 2020
- Produce integrated campaigns and large-scale media events for product launches.
- Coordinate international press trips to New York, San Francisco and São Paulo.
- Coordinate creative agencies, media and influencers; manage six-figure budgets.