Notable Highlight
Engineered a content extraction pipeline at JM that transformed unstructured raw true-crime and podcast footage (60+ minutes) into concise, high-impact short-form clips by removing prolonged introductions and mapping directly to single narrative loops.
Experience Summary
Diego is a video editor with four years of experience in short-form performance marketing, user-generated content (UGC), and social media growth. He transitioned from long-form YouTube documentary and podcast production to specialized direct-to-consumer (DTC) and B2C video advertising. His core expertise is data-driven video editing, optimizing hooks, pacing, and calls-to-action (CTAs) for programmatic A/B testing. He managed production pipelines at scale, delivering asset packages for multiple high-growth global consumer and technology brands. Industries: Beauty & Wellness, Athletics & Apparel, E-Commerce, Food Delivery, EdTech, Gaming, Digital Media & Entertainment
Key Achievements
At Jel., Diego specialized in cross-platform content adaptation between YouTube and Facebook, using A/B test analysis to restructure content for higher engagement and retention. At DD, he edited video ads for US-market e-commerce brands, producing multiple creative variations and testing hooks to identify top-performing ad creatives. His background spanned both agency and in-house production environments, providing broad exposure to marketing campaigns, cinematography direction, and brand-aligned storytelling.
Skills
Social Media Video Editing, UGC Content Editing, Short-Form Video Adaptation, Storytelling for Digital Content, Adobe Premiere Pro, TikTok Content Production, Instagram Content Production, YouTube Content Production, Facebook Content Production, Video Ad Production, Content Repurposing, A/B Testing for Video Content, E-commerce Video Ads, Cinematography Direction, Script Development, Hook Testing, Brand Consistency, Royalty-Free Asset Sourcing, Digital Marketing, Audio-to-Video Content Creation
Work Experience
Video Editor
DD · January 2025 – Present
- Edit high-quality video ads for US brands across TikTok and Instagram, specializing in e-commerce, beauty, and skincare.
- Receive scripts and footage, ensuring brand consistency and optimizing content for engagement.
- Produce multiple ad variations and test different hooks to identify the best-performing creatives.
Video Content Specialist
Jel. · March 2023 – February 2025
- Develop dynamic videos in the most popular social networks such as Facebook and YouTube, from content creators, to enhance their visualization.
- Identify the most effective ways to adapt content between platforms such as YouTube and Facebook to achieve higher engagement and retention.
- Analyze the performance of A/B tests to restructure content and increase its productivity.
- Determine the strategies that allow the growth of the content according to the social network and its visualization approach.
Video Editor
CNPA · Aug. 2023 – Aug. 2022
- Handle the entire creative editing process, transforming audio-based content into visually compelling videos.
- Source royalty-free visuals and structure engaging narratives to enhance storytelling.
- Work independently and from briefs, ensuring content aligns with the brand's creative vision.
Video Editor / Producer
IHA · Oct. 2021 – Apr. 2021
- Edit and produce social media video content for marketing campaigns.
- Assist in cinematography direction and script development.
- Host and create digital media content, ensuring high-quality production for social platforms.