Marine V.
✨ Newly AddedGlobal Marketin Manager
Notable Highlight
Category Management Brand Strategy Product Development Go-to-Market Strategy Product Launches Business Development Consumer Insights Market Expansion Commercialization
Experience Summary
Years of Experience: Approximately 8+ years in marketing, category management, product development, and brand growth across cosmetics, pharmaceuticals, and food supplements. Country / Location: France Current Role Title: Global Marketing Manager Skills: Category Management Brand Strategy Product Development Go-to-Market Strategy Product Launches Business Development Consumer Insights Market Expansion Commercialization Trade Marketing eCommerce Development Cross-Functional Leadership International Marketing Team Management Innovation & Partnerships Experience Summary: Strategic marketing professional with extensive experience across cosmetics, pharmaceuticals, and food supplements. Combined expertise in product development, commercialization, category growth, market expansion, and brand-building at local and global levels. Worked in both entrepreneurial environments and large international organizations, leading initiatives ranging from eCommerce launches and digital activation to global product launches and international market expansion. Currently serves as Global Marketing Manager, overseeing category strategy, brand growth, product development, and multi-country marketing initiatives across digestion and joint health categories. Significant Achievements: Launched and developed the eCommerce function and digital strategy for a cosmetic company while building and managing a 3-person marketing team. Led B2B and D2C marketing initiatives targeting healthcare professionals and end consumers. Supported an innovative food supplement project involving a UK startup and 3D-printed gummies. Contributed to the international expansion of Novalac, including launch activities and subsidiary development in China. Built and launched Idrafz, a hydration-focused food supplement brand, from concept to market. Leads category growth and brand strategy initiatives across multiple countries and product portfolios. Motivation for Change: Motivated by opportunities offering strategic ownership, brand-building responsibility, and international exposure. Thrives in environments combining strategic thinking with hands-on execution while contributing to product innovation and business growth. Notes: Strong mix of strategic marketing, product development, and commercialization experience. Extensive exposure to cosmetics, pharmaceutical, and food supplement industries. Proven experience launching brands, products, and market expansion initiatives. Comfortable operating in both startup and global corporate environments. Experienced leading cross-functional collaboration with R&D, regulatory, packaging, and commercial teams. Uses consumer research tools such as Toluna and AI-driven insight tools to support decision-making. Demonstrates strong ownership, autonomy, and entrepreneurial mindset. Overall Fit: Strong candidate for Category Manager, Brand Manager, Product Marketing Manager, or Global Marketing roles requiring product launch expertise, category growth leadership, and international market exposure.
Skills
Commercialization Trade Marketing eCommerce Development Cross-Functional Leadership International Marketing Team Management Innovation & Partnerships
Work Experience
Product Manager – Health & Sport Nutrition (+100 SKUs)
FN · Mougins, France & Monaco · February 2022 – Present
- Led the full strategic and operational management of a 20+ SKU product portfolio per year in the health & sports nutrition sector.
- Drove product lifecycle management from formulation to market launch, ensuring performance optimization through data analysis and supplier collaboration.
- Built and nurtured partnerships with European suppliers and internal stakeholders (R&D, quality, purchasing, sales) to deliver consistent growth.
- Conducted competitive intelligence and market analysis to identify business opportunities and improve market positioning.
- Coordinated brand communication and commercial activation plans to strengthen awareness and customer engagement.
Product Manager – Oligotherapy & Sport Nutrition (+200 SKUs)
Oly. · Mougins, France · June 2020 – March 2022
- Managed a diverse portfolio of 200+ products across domestic and export markets, ensuring strategic alignment with business and commercial objectives.
- Collaborated closely with cross-functional teams (Sales, R&D, Quality, Purchasing) to develop and launch innovative ranges in the sports and wellness categories.
- Analyzed sales data and market performance to support forecasting, assortment optimization, and strategic decision-making.
- Partnered with commercial teams to enhance trade marketing tools, training, and promotional events.
- Contributed to brand repositioning initiatives and the successful launch of differentiated product lines.
Sales & Marketing Assistant
GF · Monaco · April 2019 – August 2019
- Conducted international competitive benchmarking and market research to identify business development opportunities.
- Supported sales and marketing teams in strategic planning using Salesforce CRM.
- Contributed to promotional campaigns and B2B communication initiatives to enhance brand visibility.
Retail Marketing Assistant – FMCG
LN · La Rochelle, France · September 2018 – November 2018
- Prepared product content and delivered commercial training to support the launch of new FMCG products across food, aromatherapy, hygiene, and beauty categories.
- Conducted market trend analysis using Nielsen data to inform product strategy and sales planning.
- Supported cross-functional teams to ensure successful go-to-market execution and alignment with business objectives.