Sahil J.

✨ Newly Added

Performance & Growth Marketer

India8+ years experience$7,200/mo

Notable Highlight

Scaled acquisition and improved ROAS by 22% across paid channels while automating reporting workflows that cut manual effort by 40% using GA4, n8n, and AI tools.

Experience Summary

Sahil is a performance marketing and growth professional with 8+ years of experience across DTC ecommerce, lead generation, SaaS, real estate, education, healthcare, and B2B industries. His background combines paid media execution, analytics, attribution, CRO, SEO, marketing automation, and AI-assisted growth strategies, giving him a broad understanding of the full customer acquisition funnel. He began his career agency-side, managing campaigns across more than 97 brands and multiple industries, before moving into brand-side ecommerce at PG, one of India's leading DTC beauty brands. Since then, he has worked with several US-based companies including Pin. and EC, supporting acquisition growth, performance optimization, attribution tracking, and revenue generation. Sahil brings strong cross-channel expertise across Meta, Google, LinkedIn, YouTube, TikTok, Quora, Amazon, Snapchat, X/Twitter, and programmatic platforms. Throughout the interview, he demonstrated a data-driven approach to growth, emphasizing rapid experimentation, attribution analysis, and continuous optimization.

Key Achievements

- Managed Significant Advertising Budgets Reported managing Meta-only budgets ranging from approximately K–K per month. At PG, he managed monthly marketing budgets between approximately K–K while overseeing channel performance and media mix optimization. - DTC Ecommerce Experience Worked directly at PG, a well-known DTC skincare and cosmetics brand, where he was responsible for performance marketing, ROAS optimization, customer acquisition, attribution analysis, and multi-channel growth initiatives. - Strong Agency & Multi-Client Background Started his career supporting over 97 brands across 12–14 industries, providing exposure to diverse acquisition strategies, customer segments, and growth challenges. - Currently manages growth initiatives across more than 10 client accounts, overseeing paid media, analytics, reporting, CRO, attribution, and automation projects. - Performance Improvements At EC, improved ROAS by 22% over six months through campaign optimization, audience refinement, bidding improvements, and budget allocation strategies. - At Pin., contributed to a 16% increase in lead generation through CRO and landing page experimentation while also helping increase website traffic and engagement through integrated marketing initiatives. - Automation & AI Adoption Built reporting and workflow automations using n8n, Zapier, and Make, reducing manual reporting effort by approximately 40%. - Actively incorporates AI tools such as ChatGPT, Claude, and Perplexity for competitor research, audience analysis, testing ideation, funnel strategy, and campaign optimization.

Skills

GoogleAdsMetaAdsLinkedInAdsQuoraAdsYouTubeAdsTikTokAdsProgrammaticAdvertisingDV360PaidMediaMediaBuyingAudienceTargetingRetargetingAcquisitionMarketingGrowthMarketingGA4GoogleTagManagerMixpanelLookerStudioAmplitudeAttributionModelingFunnelAnalysisDataAnalysisReportingDashboardingConversionTrackingUTMManagementForecastingShopifyEcommerceDTCCustomerAcquisitionROASOptimizationCACManagementRevenueGrowthEcommerceMarketingRetentionCustomerJourneyABTestingCROLandingPageOptimizationFunnelOptimizationConversionOptimizationCreativeTestingUXOptimizationn8nZapierMakeChatGPTClaudePerplexityMarketingAutomationWorkflowAutomationAIResearchSEOSEMrushAhrefsMozSpyFuSearchConsoleContentMarketingKeywordResearchHubSpotSalesforceKlaviyoMailchimpWebEngageCleverTapProjectManagementClientManagementStakeholderManagementStrategyDevelopmentCrossFunctionalCollaboration

Work Experience

Performance & Growth Marketer

SA · India, Remote · Dec 2023 – Present

Lead performance marketing and growth strategy across multiple clients, scaling acquisition through paid media (Google, Meta, LinkedIn, Quora), SEO, and analytics-driven optimization.
Build and manage real-time dashboards using GA4, Mixpanel, and Looker Studio for client reporting, attribution modeling, and actionable insights across 10+ client accounts.
Automate growth workflows, weekly/monthly reporting, and cross-platform data syncing using n8n, Zapier, and Make—reduced manual reporting effort by ~40% and improved data accuracy.
Leverage AI tools (ChatGPT, Claude, Perplexity) for deep competitive research, funnel strategy development, audience analysis, and content optimization at scale.
Conduct A/B testing and CRO initiatives on landing pages and ad creatives, continuously improving cost-per-lead and ROAS across client portfolios.
Design multi-touch attribution models and comprehensive funnel strategies to track conversions and user journeys across platforms.
Manage client communication, strategy presentations, and quarterly business reviews to align marketing execution with business objectives.

Paid Media Expert

EC · California, Remote · Oct 2022 – Nov 2023

Managed end-to-end paid media campaigns across Google, Meta, and LinkedIn for a US-based home improvement platform, owning full campaign lifecycle from strategy to optimization.
Created and maintained performance dashboards delivering weekly and monthly reports to senior leadership with actionable recommendations and revenue forecasting models.
Optimized campaign structure, audience targeting, and bidding strategies resulting in 22% improvement in ROAS over 6 months.
Drove B2C lead generation through full-funnel paid media strategies spanning search, social, display, and retargeting channels.
Collaborated with product and design teams to enhance landing page UX and messaging, contributing to a 14% lift in conversion rates.
Implemented pixel tracking, UTM governance, and GA4 event tagging to ensure accurate attribution across all paid channels.
Managed monthly budgets and pacing, providing real-time spend optimization and reallocation recommendations based on channel performance.

Performance Marketer

Pin. · Boston, Remote · Oct 2021 – Sep 2022

Executed digital campaigns across Google Ads, META Ads, and LinkedIn Campaign Manager for US clients spanning multiple verticals.
Monitored and optimized campaign performance using GA4, improving ROAS and delivering actionable insights to stakeholders on a weekly cadence.
Collaborated with cross-functional teams on content marketing initiatives, resulting in a 25% increase in website traffic and lead generation.
Automated weekly and monthly reporting pipelines to keep stakeholders updated on channel performance in real time.
Conducted A/B testing and CRO initiatives to optimize landing pages, achieving a 16% increase in lead generation.
Leveraged data analysis and market research to identify high-value customer segments, resulting in a 15% increase in engagement.
Reviewed and analyzed client websites for technical SEO improvements and prepared detailed strategy reports with prioritized action items.
Managed conversion tracking setup including Google Tag Manager configurations, custom event tracking, and cross-domain attribution.

Assistant Manager – Digital Marketing

PG · Mumbai, India · Sep 2020 – Sep 2021

Manage growth across multiple channels—Paid Ads, SEO, Affiliate, Email, Influencer, and Social Media—for a leading D2C beauty and skincare brand.
Handle monthly ad budgets of Cr – 2 Cr (~K–K/month) with full P&L accountability and media mix optimization.
Launch and optimize campaigns on Google, Facebook, Instagram, Quora, and LinkedIn including ad copywriting, extension optimization, and audience segmentation.
Coordinate with Project Management, Design, and Content teams to create high-converting creatives and brainstorm revenue-driving ideas.
Execute A/B testing of ad creatives, copies, and landing pages to maximize conversion rates across all acquisition channels.
Manage influencer marketing campaigns and affiliate partnerships to drive incremental revenue and brand awareness.
Build and maintain weekly performance reports tracking CAC, ROAS, LTV, and channel-level contribution to revenue targets.

Performance Marketer

8VA · Hyderabad, India · Jun 2017 – Sep 2020

Manage campaign execution, optimization, media planning, and strategy for diverse clients across multiple platforms and industries in both B2B and B2C verticals.
Lead a team and ensure business goals for clients are consistently met, managing end-to-end delivery from onboarding to reporting.
Write Google Ads Scripts to automate campaign management tasks such as bid adjustments, budget pacing, and performance alerts, improving operational efficiency.
Perform in-depth competitor research using SEMrush, Ahrefs, SpyFu, and Alexa Pro to inform bidding and positioning strategies.
Create content calendars, budget plans, and landing pages with CRM integrations (HubSpot, Salesforce) for lead generation campaigns.
Build and optimize landing pages using various builders, implementing proper tracking, UTM frameworks, and CRM integrations for lead capture.
Manage client reporting cadences including weekly status calls, monthly performance reviews, and quarterly strategy realignment sessions.