Margarida G.
✨ Newly AddedProduct Manager
Notable Highlight
Margarida brought a strong combination of brand-side marketing experience and hands-on product and category ownership in a startup environment.
Experience Summary
Years of Experience: Approximately 6+ years in marketing, category management, product management, and merchandising. Country / Location: Rotterdam, Netherlands (originally from Portugal) Current Role Title: Product & Category Manager (Many Merch) Skills: - Category Management - Product Assortment Strategy - Product Merchandising - Supplier & Brand Management - Product Development - Consumer Insights - Sales & Marketing - eCommerce Merchandising - Cross-Functional Collaboration - Market Analysis - Odoo - Google Dashboards - Email Marketing Support Experience Summary: She brings a strong combination of brand-side marketing experience and hands-on product and category ownership in a startup environment. She managed product assortment, supplier onboarding, merchandising strategy, and catalog development while leveraging customer insights, sales data, and market trends to drive product decisions. Her background includes close collaboration with sales, marketing, and product teams, along with experience supporting website merchandising, email marketing, and commercial initiatives. She combines strong commercial judgment with a customer-focused approach to building effective product assortments. Significant Achievements: - Managed the full product catalog and assortment strategy for a B2B premium merchandise company. - Led supplier and brand onboarding, including product evaluations, sample testing, and relationship management. - Used sales performance, customer behavior, and market insights to optimize product selection and merchandising decisions. - Worked cross-functionally with marketing, sales, and website teams to improve product presentation and commercial performance. - Built strong partnerships with suppliers, including brands such as Carhartt, while providing product knowledge and sales enablement support. Motivation for Change: She seeks an opportunity to continue developing category management and product strategy experience within a consumer-focused industry aligned with her personal passion for sports, health, and endurance products. Notes: - Strong blend of startup ownership and established brand experience. - Excellent commercial mindset with experience balancing assortment, customer needs, and business performance. - Comfortable using quantitative data and customer feedback to drive product decisions. - Strong cross-functional collaboration across product, sales, marketing, and supplier partners. - Personally passionate about sports and endurance, exercising 5–6 times per week and familiar with the target consumer. - No direct supplements industry experience but demonstrates strong interest and transferable category management skills. Overall Fit: Strong candidate for Category Manager or Product Manager roles requiring assortment strategy, merchandising, supplier management, and cross-functional leadership, particularly within consumer goods, wellness, or sports-related industries.
Skills
Consumer Insights Sales & Marketing eCommerce Merchandising Cross-Functional Collaboration Market Analysis Odoo Google Dashboards Email Marketing Support
Work Experience
Product Manager
MM · Rotterdam, Netherlands · Sep 2024 – Present
- Manage end-to-end product catalogue (900+ SKUs Europe, 300+ SKUs US), owning product lifecycle management, assortment strategy, and go-to-market execution.
- Improved product availability by 110% through demand forecasting, inventory optimization, and supplier coordination.
- Increased product page conversion through optimized content, digital merchandising, and product positioning.
- Managed and coordinated a team of 3, ensuring accurate and scalable product data processes and efficient catalogue operations.
- Owned supplier and brand relationships, collaborating with partners including Dopper, Secrid, Lululemon, Mishmash, and AS Colour to drive product selection, pricing strategy, and assortment planning.
- Collaborated cross-functionally with design, marketing, operations, and supply chain teams to align product strategy with customer needs, stakeholder expectations, and commercial objectives.
- Translated data insights into actionable recommendations for business and marketing decisions on product and assortment strategy.
Sales & Customer Marketing Assistant
Uni. · Jun 2022 – Jun 2023
- Supported account management through sales analysis, reporting, and performance tracking across key accounts.
- Collaborated with marketing and category management teams to execute campaigns and ensure strong in-store activation.
- Analyzed customer and sales data to identify growth opportunities and improve market positioning.
- Conducted monthly performance analysis and presented insights to leadership, influencing decisions on product positioning, marketing strategy, and commercial performance.
Marketing Intern
LC · Jun 2021
- Supported the development of marketing strategies and campaign proposals for multiple clients.
- Contributed to idea creation and presentation of concepts to clients in a media agency environment.
- Gained experience in client relationship management and campaign development processes.