Virginie B.

Experience Summary

Years of Experience: Extensive experience in Category Management, Product Strategy, and Consumer Goods, currently operating as a Senior Category Manager at Adi. Country / Location: Germany Current Role Title: Senior Category Manager – Adi. Skills: Category Management Product Strategy Consumer Insights Market Trend Analysis Go-to-Market Planning Retail Strategy Product Portfolio Management Brand Strategy Cross-Functional Collaboration Commercial Planning Innovation Management Performance Sports Category Expertise Business Analytics International Market Management Experience Summary: A Category Management professional leading the Running and Trail Running Apparel & Accessories category at Adi. Manages approximately 1,000 products per season across Europe and oversees a business worth approximately €100M annually. Expertise combines category strategy, consumer insights, commercial planning, innovation, and retail execution. Deep knowledge of endurance sports consumers informed by both professional leadership and personal experience as a marathon runner. Experience spans multiple global markets, including Europe, Asia, North America, and emerging markets. Significant Achievements: Oversaw a category portfolio of approximately 1,000 products per season across Europe. Managed a business generating approximately €100M in annual revenue. Developed category strategies balancing commercial performance, innovation, and brand credibility. Built market intelligence through consumer research, retailer feedback, social listening, and global market observation. Established expertise in running and trail running categories, serving both professional and enthusiast consumer segments. Contributed to category growth initiatives across international markets and multiple sales channels. Motivation for Change: Interested in the sports nutrition, wellness, and endurance performance space. Motivation driven by the opportunity to apply category management expertise and deep understanding of endurance consumers in a category aligned with personal interests and professional background. Notes: Strong category management leadership with large-scale portfolio responsibility. Deep understanding of endurance athletes, runners, and performance-focused consumers. Strong strategic thinking combined with commercial and consumer insight capabilities. Extensive international exposure across multiple markets and regions. Retail and consumer-facing category management experience is a significant strength. Direct supplements industry experience has not been confirmed and remains the primary gap. Cross-functional product launch and go-to-market experience appears likely but should be validated with specific examples. Limited information available regarding category management tools, analytics platforms, CRM systems, or reporting tools. Uses Microsoft Copilot and demonstrates openness to leveraging technology and AI tools. Overall Fit: Strong candidate for Category Manager, Endurance Category Manager, Product Marketing, or Consumer Goods Strategy roles. Particularly well-suited for businesses targeting endurance athletes, runners, and performance-focused consumers, though direct supplements experience should be further validated.

Skills

Brand Strategy Cross-Functional Collaboration Commercial Planning Innovation Management Performance Sports Category Expertise Business Analytics International Market Management

Work Experience