Natalia G.
✨ Newly AddedSocial Media Manager
Notable Highlight
Grew Par. to 80k+ followers on TikTok and Instagram through storyboarded campaigns. Currently manages 3 U.S. land sales brands across 6 platforms, driving 47k+ Facebook and 9k+ Instagram growth.
Experience Summary
is a bilingual Spanish/English social media manager and content strategist with over four years of experience growing brands across TikTok, Instagram, Facebook, and YouTube. She has worked across influencer marketing, CPG, food, and real estate, supporting both agencies and direct clients in Colombia and the U.S. market. Her experience covers the full content lifecycle, including content planning, storyboarding, video editing, voiceover recording, email marketing automation, and performance reporting. She has also worked as a freelance UGC creator, co-founded a creative studio, and held in-house strategist and media manager roles. In her most recent work, she focused on social media strategy, audience growth, and lead generation. She managed multi-brand portfolios, repurposed long-form content into short-form assets, and built automation flows that supported lead capture and conversion.
Key Achievements
Led TikTok and Instagram campaigns at Par. that grew @Par. to over 80,000 followers. At DL, grew the Facebook audience by 47,000 and Instagram by 9,000 followers through consistent content management across six platforms. At Pur., grew a brand's Instagram by 17,000 and TikTok by 4,000 followers in six months, increased audience interaction by 30% on GoUp, and boosted email marketing engagement by 40% through improved segmentation and automation.
Skills
Work Experience
Social Media Manager
DL · Bogotá, Colombia · 2025 – Present
- Manage social media for 3 land sales brands (DL, Signature Lots, and Simple Land Selling) across Facebook, Instagram, TikTok, YouTube, LinkedIn, and YouTube Shorts, targeting U.S. audiences.
- Grew Facebook following by 47,000 and Instagram by 9,000 through consistent content.
- Plan and produce short and long form videos, working alongside video editors worldwide to maintain visual consistency across brands.
- Own the content calendar end to end, including scripting, hooks, captions, and posting schedules.
- Review performance metrics weekly and adjust content strategy based on performance data.
- Monitor comments and DMs across all channels to keep communities active and engaged.
- Coordinate with the broader marketing team on email (Klaviyo) and CRM (GoHighLevel) campaigns to maintain consistent messaging across channels.
UGC Content Creator
Upw. · Freelance · 2023 – 2025
- Create user-generated content for brands including Temu, Sapphire, and Vidu.
- Produce platform-native content for Instagram, Facebook, and TikTok tailored to each brand's tone and audience.
- Write and execute scripts across formats—unboxing, ASMR, product reviews—with a focus on driving conversions.
- Edit final videos in CapCut optimized for each platform's format and algorithm.
- Record voiceovers that make product videos feel personal and trustworthy.
Marketing & Media Strategist
Pur. · Bogotá, Colombia · 2023 – 2024
- Manage 4 influencer/food brand accounts: MisterChann, GoUp, Supermundo y Punto, and Pur.
- Develop and run storytelling campaigns that grew audience interaction by 30% in GoUp.
- Grow a brand's Instagram by 17k followers and TikTok by 4k followers in six months through consistent, high-quality content.
- Build and manage email marketing workflows that increased engagement by 40% through better segmentation and automation.
- Deliver monthly performance reports with clear KPIs and recommendations that shaped the next month's strategy.
Content Manager & Content Creator
Par. · Bogotá, Colombia · 2022 – 2023
- Lead social media and CPG campaigns on TikTok and Instagram that grew @Par. to 80k+ followers.
- Storyboard every video before production, mapping out scenes and pacing to hold viewer attention.
- Analyze online community engagement, feedback, and trends, leading to optimization of content strategies and stronger audience connection.
- Lead audiovisual content direction, ensuring alignment with brand strategy and aesthetic goals, significantly enhancing brand visual identity.
- Monitor and report on goal progress, providing monthly overviews that informed future content strategies and ensured alignment with brand objectives.
- Execute food styling and art direction on set, resulting in visually appealing, brand-aligned content that captured product essence.
- Enhance storytelling of recipe videos through voiceovers, contributing to overall content appeal and success.
Co-Founder & Creative Director
Bogotá, Colombia · 2019 – 2021
- Co-found a small creative studio focused on food-centered audiovisual content, handling everything from initial concept to final delivery.
- Develop and produce monthly content for brands including Mandala Foods and Alcagüete.
- Lead food styling and art direction on every shoot.
- Write and record voiceovers for recipe videos to improve storytelling and viewer retention.