Cinthia M.
Influence and content creation management
Notable Highlight
Managed influencer marketing campaigns for major brands including Dove, Colgate, and Nubank, growing an influencer's audience by 30% and increasing engagement by 15%.
Experience Summary
Marketing and influencer marketing professional with 5+ years of experience managing influencer campaigns, content strategy, and social media marketing across agencies, brands, and creator-led projects. Skilled in influencer sourcing, campaign planning, content creation, social listening, performance reporting, and brand partnerships. Worked with major brands including Dove, Colgate, Nubank, and Hot. while supporting creators and campaigns across LATAM, the US, and Spain. Fluent in English, Portuguese, and Spanish with proficiency in influencer marketing, CRM, analytics, and content creation tools.
Key Achievements
Significant Achievements – Cinthia Militão Managed influencer marketing campaigns for multiple brands across diverse industries at Adt., overseeing influencer sourcing, campaign planning, briefing development, and performance reporting. Grew an influencer's audience by 30% and increased engagement by 15% through inclusive content strategies while serving as Marketing Coordinator and Content Creator for Tathi Piancastelli. Executed successful brand collaborations with leading companies including Dove, Colgate, and Nubank, managing campaign strategy, content creation, and influencer partnerships. Managed campaigns for high-profile creators, including Samara Felippo (1M+ followers), coordinating content production, campaign execution, and reporting for agency and brand partners. Monitored international marketing campaigns across LATAM, the United States, and Spain at Hot., providing real-time social listening insights and competitive analysis to optimize campaign performance. Developed influencer profiling and campaign strategies using social listening and analytics tools to improve campaign effectiveness and provide actionable recommendations to clients. Built expertise in multilingual communications, working fluently in English, Portuguese, and Spanish, enabling collaboration with international brands, agencies, and creators. Earned specialized certifications in Digital Marketing, Luxury Brand Marketing, and Content Production & Digital PR, strengthening expertise in influencer marketing and digital communications.
Skills
Work Experience
Influencer Marketing Analyst Full II
Adt. · Remote · Oct 2024 – Present
- Plan and execute influencer strategies for brands across diverse industries.
- Conduct influencer mapping, develop content calendars, and create detailed briefings.
- Analyze campaign performance and generate actionable insights for clients.
Influencer Marketing Analyst
IDA · Remote · Feb 2024 – Feb 2025
- Oversee content and marketing campaign development for agency influencers including Samara Felippo (1M), Daphne Ruivo (15k), and Tathi Piancastelli (200k).
- Handle content curation and action plans approved by partner agencies and brands.
- Coordinate content execution, including scriptwriting and short video editing.
- Utilize social listening and data analysis to deliver insightful campaign reports.
Marketing Coordinator & Content Creator
TPP · Hybrid, Campinas, SP · May 2018 – Dec 2024
- Develop inclusive content strategies for an influencer with Down syndrome, amplifying audience reach by 30% and boosting engagement by 15%.
- Create and implement marketing campaigns for brands including DOVE, COLGATE, and NUBANK.
- Produce the "New Home Project" strategy showcasing tailored content strategies aligned with audience trends.
Marketing Analyst & Social Listening Specialist
Hot. · Remote · Jan 2022 – Oct 2022
- Monitor international accounts (LATAM, USA, Spain), analyzing campaign impacts and trends.
- Provide real-time social listening insights to optimize live event user experiences.
- Create competitive analyses to identify brand opportunities and strategic adjustments.
Marketing Coordinator
DC · Remote · Jul 2020 – May 2022
- Manage and optimize paid social campaigns across major platforms.
- Set up performance dashboards and analyze campaign data.
- Plan and create strategic content for multiple segments.
- Develop marketing campaigns using influencer marketing and creative direction.