Gabrielle P.

✨ Newly Added

Communications & Branding Analyst – LATAM

Brazil5+ years experience$6,000/mo

Notable Highlight

Launched flagship podcast selected by Spotify as a featured advertiser podcast with 20K+ plays. Scaled creator program to 44 influencers and grew social engagement from 0.2% to 2%+.

Experience Summary

is a content marketing and digital strategy professional with over 5 years of experience developing and executing multi-channel content strategies for brands across Latin America. Her expertise spans content marketing, editorial planning, social media management, copywriting, community management, digital campaigns, and brand communications, with experience managing marketing initiatives across five or more countries simultaneously. Throughout her career, Gabrielle has specialized in creating engaging, audience-focused content that strengthens brand awareness, drives customer engagement, and supports business growth. She has extensive experience managing content calendars across multiple digital channels, producing content for social media, blogs, podcasts, email campaigns, and other digital platforms while ensuring consistency in brand voice and messaging across regional markets. In addition to her content expertise, Gabrielle leverages AI-powered tools such as ChatGPT and Claude to accelerate content ideation, streamline workflows, scale content production, and improve creative efficiency. She also utilizes AI meeting assistants and productivity tools to enhance collaboration and project execution. Currently working in branding and community management, Gabrielle is looking to transition back into a content-focused leadership role where she can apply her strengths in content strategy, storytelling, editorial planning, and digital marketing.

Key Achievements

- Built 5+ years of experience developing and executing content marketing strategies across multiple industries and digital platforms. - Successfully managed marketing initiatives across five or more Latin American markets simultaneously, ensuring consistent messaging while adapting content for regional audiences. - Planned and managed comprehensive content calendars spanning social media, blogs, podcasts, and digital marketing campaigns. - Developed engaging brand content that strengthened audience engagement, community growth, and brand awareness across multiple channels. - Created high-quality copy and editorial content for digital campaigns, blogs, social media, and branded communications. - Successfully transitioned into branding and community management, expanding expertise in audience engagement and online community building. - Integrated AI tools including ChatGPT and Claude into daily content workflows to improve ideation, content production, editing, and creative efficiency. - Leveraged AI-powered meeting assistants and productivity tools to improve collaboration, documentation, and project management. - Worked effectively with cross-functional teams to deliver integrated marketing campaigns across diverse regional markets.

Skills

Creative strategyBrand strategyPerformance marketingPaid social campaignsCampaign strategyContent strategyCreative brief developmentAudience growthCommunity buildingCreator partnershipsMarketing analyticsGoogle AdsMeta Ads ManagerLinkedIn Campaign ManagerGoogle AnalyticsHubSpotCanvaChatGPTProject management

Work Experience

Communications & Branding Analyst

Mas. · 2023 – Present

Created and launched "What The Food?", the company's flagship podcast, selected by Spotify as a featured podcast for advertisers and ranked among the platform's top-performing video podcasts, generating more than 20,000 plays and featuring executives from companies including NotCo and Burger King.
Developed creative campaign concepts and strategic briefs for podcasts, events, executive communications, webinars, and digital content, collaborating with designers, agencies, and cross-functional teams to ensure consistent execution and business impact.
Led the creative strategy and execution of the company's first LATAM brand awareness campaign, developing campaign messaging, creative briefs, and paid media initiatives across Brazil, Mexico, Colombia, and Chile to strengthen regional visibility and business growth.
Co-created and produced The Food Summit, the company's first proprietary event, bringing together more than 80 strategic clients and achieving a 98% satisfaction rate.
Led the development of the company's new corporate website, coordinating stakeholders, agency partners, content strategy, and user experience to create a scalable digital platform supporting regional expansion and portfolio visibility.
Led multi-channel LATAM marketing campaigns across Brazil, Mexico, Colombia, and Chile, managing paid media strategy (Google Ads and Meta Ads), creative direction, agency coordination, and performance optimization to strengthen regional brand awareness and business growth.
Managed regional marketing initiatives across multiple countries, coordinating agencies, suppliers, internal stakeholders, and cross-functional teams to ensure consistent execution and alignment with business objectives.
Contributed to marketing initiatives that generated over BRL 2M (approximately K) in revenue, leveraging content, audience growth, and performance-driven campaigns across LATAM markets.

Marketing Strategist

UAU. · 2021 – 2023

Built and scaled the company's creator program, managing partnerships with 44 influencers and content creators while coordinating campaigns, deliverables, and long-term relationships.
Developed creator-led initiatives that generated more than 20,000 new followers and increased social media engagement from 0.2% to above 2%.
Built and managed a community of over 12,000 members, creating engagement programs that strengthened customer loyalty, advocacy, and brand connection.
Identified high-performing content opportunities and collaborated with creators to expand organic reach and audience growth across digital platforms.
Supported customer retention and engagement initiatives through content marketing, community-building strategies, and customer communication programs.
Executed and optimized paid acquisition campaigns through Meta Ads Manager and Google Ads, managing audience targeting, creative testing, budget allocation, and campaign performance to support customer acquisition and engagement goals.

Earlier Marketing Experience

2019 – 2023

Delivered content strategy, branding, social media, and digital marketing initiatives across agency and startup environments, collaborating with multidisciplinary teams and international clients.