Notable Highlight
Notable Highlights: 10+ years of experience in video editing, audiovisual production, motion graphics, and digital content creation. Specialized in DTC advertising, short-form content, AI-generated creative assets, and performance-focused video storytelling.
Experience Summary
Creative video editor and AI content specialist with 10+ years of experience in audiovisual production, motion graphics, and performance-driven content creation. Specialized in DTC paid media, Meta and TikTok advertising, short-form content, AI-generated assets, and conversion-focused storytelling. Produced 1,000+ paid social creatives for global brands including Kitsch, Uber Eats, Samsung, and Red Bull. Managed creative production supporting M+ in Meta and TikTok ad spend, optimizing content for retention, engagement, CTR, and ROAS. Created high-performing DTC campaigns with creatives achieving 1.4–2.9 ROAS and strong audience retention metrics. Skilled in AI-powered content creation using Runway, ElevenLabs, and generative image and video platforms. Experienced across the full video production process, including concept development, scripting, editing, motion design, sound design, color grading, and final delivery. Developed content for TikTok, Instagram, YouTube, Meta Ads, television, and digital marketing campaigns. Led creative projects, collaborated with strategists and marketing teams, and delivered content aligned with brand objectives, audience behavior, platform trends, and performance goals.
Key Achievements
Significant Achievements: Delivered 1,000+ paid social creatives for global DTC brands, supporting large-scale advertising campaigns across Meta and TikTok. Scaled creative performance with M+ in ad spend managed, contributing to improved engagement, retention, CTR, and ROAS. Created high-performing ad creatives, including a Kitsch campaign that sustained K in spend at 1.4 ROAS over 60+ days. Produced multiple creatives achieving 2.0–2.9 ROAS while maintaining strong performance across different audiences and platforms. Implemented AI-powered creative workflows using Runway, ElevenLabs, and generative AI platforms to increase production speed, expand creative testing, and deliver scalable content solutions. Developed performance-driven video strategies that strengthened brand visibility, audience engagement, and conversion outcomes across TikTok, Instagram, YouTube, and Meta advertising channels.
Skills
Work Experience
Fre. Creative Video Editor & AI Content Specialist
Tub. · LA · Feb 2025 – Present
- Scale DTC video creatives to M+ in ad spend across Meta and TikTok over 15 months, working with brands including The Farmer's Dog, Kitsch, Prose, Clean People, Cozy Earth, Uber Eats, First Day, and Instant Hydration.
- Edit Kitsch's hero "Welcome Kit" creative to K in spend at 1.4 ROAS sustained over 60+ days, holding positive return at full scale where most creatives fade.
- Deliver 30–85%+ thumbstop rates and 25–59% retention across top performers, with a Clean People asset sustaining 66.93% thumbstop and 39.38% CTR at K in spend.
- Sustain 2.0–2.9 ROAS across multiple Kitsch creatives at K–K spend, with cross-vertical performance including a Cozy Earth creative scaling to K at 1.4 ROAS.
- Produce 1,000+ paid social creatives in 15 months, maintaining performance benchmarks in a high-volume DTC testing environment.
- Leverage AI-powered creative tools—Runway, Google Flow (Veo 3 / Nano Banana 2), Kling, Seedance, and ElevenLabs—to generate image, video, and voiceover assets used by other editors across the team and develop complete AI-generated DTC campaigns end-to-end.
- Collaborate with strategists and creative leads to optimize content per platform, applying performance data to iterate quickly and scale winning creatives.
Content Producer / Motion Graphic / Video Editor
EUFC · Bogotá · Mar 2022 – Sep 2024
- Lead the video content strategy for the company, overseeing internal communication, client campaigns, and collaborations with the commercial team.
- Produce multiplatform content for social media, television, YouTube, and Meta Ads, optimizing reach and results for each project.
- Coordinate Fre. producer teams, ensuring adherence to quality standards and deadlines.
- Design and execute audiovisual campaigns for clients such as Constructora Bolívar, Amarilo, Marval, and Prodesa, leveraging performance metrics to refine future strategies.
- Collaborate with the creative team to design events aligned with the commercial department's objectives, successfully positioning them in four U.S. cities and over five cities in Colombia, while contributing to the development of naming, strategy, and content execution.
- Drive events and campaigns that resulted in a significant increase in revenue, enhancing Fincaraíz.com.co's reputation as a leading industry player.
Content Producer / Video Editor
CT · Bogotá · Jan 2021 – Nov 2021
- Produce and direct content for Volk, a leading E-sports brand, developing innovative strategies that significantly boost brand impact and engagement.
- Manage live broadcast productions, ensuring technical quality and creating the necessary visual assets for a professional and high-impact viewer experience.
- Collaborate within a remote team, ensuring timely and high-quality project delivery under tight deadlines.
- Manage the entire audiovisual production cycle, from pre-production to performance analysis on platforms.
- Develop content strategies for commercial partnerships with renowned brands such as RedBull, Xbox, Samsung, and Pony Malta, strengthening their integration into Volk's campaigns.
- Implement a comprehensive audiovisual content proposal for the brand, which included a weekly segment on the highest-rated Sunday news show, TV commercials, and dynamic social media content.
- Attract new commercial partnerships, increase brand awareness, and solidify Volk's digital presence within CT's ecosystem through strategic content initiatives.
Live Events Producer / Filmmaker
MM · Mar 2015 – Apr 2020
- Design and implement broadcast systems, leading the planning and installation of equipment such as cameras, lighting, SDI cabling, LED screen routing, and switchers, optimizing technical workflows.
- Coordinate and execute live event broadcasts, ensuring the highest standards of technical quality.
- Produce audiovisual content as part of the events, contributing to the overall production and impact.
- Lead production teams, balancing independence with collaboration and fostering a proactive environment to achieve exceptional results.
- Train volunteers and interns on the use of broadcast equipment, promoting technical development and enhancing team skills.
Content Producer / Video Editor / Motion Graphic
Fre. · Feb 2015 – Present
- Transform ideas and emotions into visual language, adapting the right aesthetic for each project.
- Convert clients' needs into personalized content designed to meet their commercial objectives.
- Conduct detailed analyses of target audiences and market trends to develop strategies that drive results, from increasing brand recognition to generating leads.
- Focus strategies on connecting brands with their audience, maximizing impact across multiple platforms.