Kenzo C.
✨ Newly AddedBusiness Development Manager/Senior Key Accounts Manager
Notable Highlight
Notable Highlights: 13+ years of experience in partnerships, business development, key account management, and trade marketing within global FMCG organizations.
Experience Summary
Experience Summary: Partnerships, Business Development, and Key Account Management professional with 13+ years of experience driving revenue growth, channel expansion, and strategic partnerships across FMCG, retail, hospitality, and B2B sectors. Demonstrated expertise in partner acquisition, distributor management, contract negotiation, sales strategy, trade marketing, and cross-functional collaboration within global organizations. Built and managed high-value partnerships with major retailers, international hotel groups, hospitals, airlines, and distributors while leading market expansion initiatives, optimizing sales performance, and improving operational efficiency. Strong background in account management, forecasting, supply chain coordination, promotional planning, and data-driven decision-making. Proficient in stakeholder management, commercial negotiations, CRM platforms, and remote collaboration. Delivered measurable revenue growth, cost savings, process improvements, and long-term business relationships across regional and international markets.
Key Achievements
Significant Achievements: Successfully expanded market presence by acquiring and onboarding seven five-star hotels, including global hospitality brands, and driving strategic B2B partnerships and business growth. Delivered significant commercial results by generating 55% sales growth through supply chain optimization, maintaining a 100% fill rate for six consecutive months, and ensuring full in-store product availability. Reduced promotional and operational costs by recovering over ₱12 million in trade investments and budget optimization initiatives while maintaining sales performance and account growth. Developed a nationwide distributor evaluation framework that improved distributor performance and increased line and case fill rates by 19%. Optimized trade marketing investments by reducing promotional spending by 50% over three years without impacting revenue targets, while securing additional retail placements and cost-saving negotiations. Led high-performing key accounts across major retail chains, consistently achieving sales targets, improving merchandising execution, and driving operational efficiencies through data-driven strategies.
Skills
Performance Reporting, Key Account Management, Budget Optimization, Supply Chain & Logistics strategy, Trade marketing execution, Sales forecasting & pipeline management, Analytics, Promotional planning & campaign optimization
Work Experience
Partnership & Business Operations Manager
GI · November 2024 – Present
- Serve as a strategic partner to international leadership, overseeing the end-to-end operational onboarding and execution framework for 7 major global hospitality portfolios.
- Act as a vital organizational connector across internal divisions (Logistics, Corporate Development, and Marketing) to streamline cross-functional alignment and eliminate friction points.
- Design and implement repeatable, scalable tracking structures within cloud-based digital workspaces to manage high-priority corporate social responsibility and sustainability initiatives.
- Manage business modeling and structural workflows to analyze performance metrics, ensuring operational consistency and transparency across external corporate networks.
Senior Strategic Accounts Manager / Business Operations Lead
FB · August 2018 – September 2024
- Audited organizational supply ecosystems and orchestrated a massive structural migration from direct-to-store delivery to a centralized distribution center (DC), securing a 100% stock fill rate and boosting regional volume growth by 55%.
- Designed and launched a nationwide Monthly Distributor Evaluation Framework, establishing a centralized knowledge repository that eliminated data silos and improved distribution health indicators by 19%.
- Formulated data-driven financial reviews and operational forecasts, identifying systemic budget redundancies to surrender over ₱12M in surplus capital back to core business targets.
- Optimized complex corporate display investments across multi-branch environments, mapping out frameworks that secured extended operational timelines and generated hundreds of thousands in overhead savings.
- Nominated for Outstanding Account Manager of the Year (2022) for demonstrating exceptional professional discretion, negotiation expertise, and executive communication.
Business Operations Executive
FB · January 2016 – July 2018
- Led intensive data-driven reviews utilizing POS data streams to track asset availability and mitigate localized supply vulnerabilities, reducing product expirations and overhead waste by 3%.
- Standardized reporting cadences and managed fund allocations across regional distribution centers to establish cross-functional alignment for newly launched initiatives.
Territorial Operations & Sales Leader
BAT · June 2015 – December 2015
- Spearheaded an operational field unit of 21 personnel, driving strict personal accountability and establishing institutional operating rhythms to maintain a 93% to 100% target call effectiveness rate monthly.
- Engineered the "Night Owl" strategic initiative from the ground up, mapping workflows and assessing risks to safely open new market segments within fast-paced 24/7 commercial zones.
Key Operations Executive / Trade Marketing Representative
BAT · February 2013 – June 2015
- Developed an Operational Onboarding and Training Handbook for trade representatives, standardizing step-by-step processes for trade checks, pricing architectures, and distribution reporting.
- Resolved systemic cross-docking bottlenecks to secure an operational fill rate exceeding 90% across primary regional distribution networks.
- Translated raw sell-out data into high-level consumer behavior briefings, serving as an analytical advisor to the corporate marketing department.