Sarah B.
✨ Newly AddedInfluencer Marketing Specialist
Notable Highlight
Managed end-to-end influencer and affiliate campaigns across TikTok Shop, Impact, Aspire, and Partnerize platforms over 5+ years, driving program growth through creator sourcing, contract negotiation, and performance optimization.
Experience Summary
Influencer and affiliate marketing specialist with 6+ years managing end-to-end campaigns including TikTok Shop programs. Expertise spanned creator sourcing, contract negotiation, affiliate onboarding, commission setup, and performance reporting across platforms including Impact, Partnerize, and Aspire.
Key Achievements
- Transformed a startup hair color brand's creator program by introducing an affiliate and paid collaboration strategy that increased creator participation. - Secured a creator with over 3 million followers whose campaign generated strong affiliate-driven sales. - Managed affiliate and influencer workflows across six major international brands at AP. - Coordinated influencer logistics and creator partnerships for Miksoon's multi-state US pop-up campaign.
Skills
Work Experience
Influencer Marketing Specialist
AP · April 2024 – Jan 2026
- Manage end-to-end influencer campaigns from strategy and creator sourcing to execution and performance reporting.
- Drive affiliate program growth through optimization, monitoring, and performance tracking.
- Conduct influencer discovery, outreach, contract negotiation, and relationship management.
- Execute commission setup, affiliate tracking, and payout coordination.
- Perform content review, performance analysis, and ROI reporting.
- Manage influencer and affiliate platforms including Impact, Partnerize, Affluent, Aspire, and TikTok Shop.
Influencer Marketing Specialist
GATTS · May 2023 – Jan 2024
- Manage end-to-end influencer campaigns from strategy and creator sourcing to execution and performance reporting.
- Drive affiliate program growth through optimization, monitoring, and performance tracking.
- Conduct influencer discovery, outreach, contract negotiation, and relationship management.
- Execute commission setup, affiliate tracking, and payout coordination.
- Perform content review, performance analysis, and ROI reporting.
- Manage influencer and affiliate platforms including Impact, Partnerize, Affluent, Aspire, and TikTok Shop.
Affiliate & Influencer Marketing Associate
VP · February 2020 – April 2023
- Manage end-to-end influencer campaigns from strategy and creator sourcing to execution and performance reporting.
- Drive affiliate program growth through optimization, monitoring, and performance tracking.
- Conduct influencer discovery, outreach, contract negotiation, and relationship management.
- Execute commission setup, affiliate tracking, and payout coordination.
- Perform content review, performance analysis, and ROI reporting.
- Manage influencer and affiliate platforms including Impact, Partnerize, Affluent, Aspire, and TikTok Shop.