Notable Highlight
Conceptualized and delivered commercial product packaging that achieved a peak manufacturing volume of 81 million printed units in the consumer market.
Experience Summary
is a Senior Packaging Designer with over 10 years of experience in packaging design, structural design, graphic development, and print production. She progressed from individual contributor to Brand Innovation Manager at Per. manufacturing firms and currently operates as a freelancer on Upw. delivering end-to-end packaging and label design projects. Her expertise spans CAD-based structural packaging, 3D modeling, dieline development, offset and digital printing, pre-press processes, and POP/POS design. She holds UX/UI training and a certification in Human-Centered Design from IDEO U, and has demonstrated capability in team leadership, client coordination, and cost-saving process optimization.
Key Achievements
Conceptualized and delivered commercial product packaging that achieved peak manufacturing volume of 81 million printed units in the consumer market. Executed high-scale packaging designs for supermarket products across multiple project runs, yielding 4 million, 5 million, and 6 million units respectively.
Skills
Work Experience
Freelancer
Upw. · Remote · Dec 2020 – Present
- Drive and develop complete creative print design projects, from concept to final print files for packaging and labels.
- Create artwork for product packaging and promotional materials.
- Create structural packaging design using CAD software and produce high-quality 3D models using 3D software.
- Achieve customer satisfaction by delivering high-quality work within deadlines.
Brand Innovation Manager
IGC · Lima, Peru · Apr 2017 – Sep 2020
- Design and develop secondary packaging solutions using offset and digital printing techniques.
- Lead print production processes, ensuring color accuracy and high-quality results.
- Supervise and mentor junior designers in the creation of packaging campaigns.
- Conduct market research to identify innovative materials and finishes.
- Promote cost-saving initiatives in printing processes without compromising quality.
- Create promotional structures and design of packaging in corrugated cardboard POP and POS.
- Develop dielines, graphic arts, and 3D renders.
- Perform digital print pre-press.
- Develop physical samples using ZUND computerized cutting machines.
- Estimate material costs and execution times.
- Develop packaging structure design using CAD software.
- Develop art design for multiple printing items.
- Conduct thorough testing of packages to validate their performance.
- Identify opportunities for cost-saving measures in existing processes while maintaining or improving packaging effectiveness.
- Continuously research emerging trends in the packaging industry to identify potential areas for improvement.
- Execute print trials and color proofs ensuring the highest quality in final production.
- Conduct thorough pre-press checks, minimizing errors during the printing process and ensuring accurate final products.
- Create 3D models.
Packaging Designer
IGC · Lima, Peru · Aug 2016 – Mar 2017
- Participate in the I+D department on packaging design projects.
Industrial Designer
Tru. · Lima, Peru · Nov 2014 – Feb 2016
- Create promotional structures and design of packaging in corrugated cardboard POP and POS.
- Develop dielines, graphic arts, and 3D renders.
- Perform digital print pre-press.
- Develop physical samples using ZUND computerized cutting machines.
- Estimate material costs and execution times.
Marketing Industrial Designer
KLP · Lima, Peru · May 2014 – Nov 2014
- Design exhibition stands and promotional furniture.
- Participate in remodeling projects of commercial premises.
- Develop 3D models and renders.
- Coordinate with clients and external suppliers.
- Supervise the production and implementation team.