Nicolas B.
Commercial Manager
Compare at US rates $21,000/mo?
Notable Highlight
Managed a USD $45M+ wholesale portfolio at a previous company, overseeing strategic retail accounts including Walmart and Cencosud. Built the U.S. wholesale operation from the ground up, managing 300+ SKUs and more than 1,000 product variants across multiple wholesale marketplaces and ecommerce platforms. Negotiated and managed wholesale relationships with major U.S. retailers including Ross, DD's Discounts, CVS, Rainbow, Hallmark, Gabe's, and Surf Style.
Experience Summary
Nicolás brings 15+ years of experience across wholesale account management, retail operations, business development, and commercial leadership within FMCG, consumer products, and ecommerce. His background combines strategic account ownership with hands-on operational execution, supporting both major retail partners and fast-growing wholesale businesses across the U.S. and LATAM. At a previous company, he managed a wholesale portfolio exceeding USD $45M, leading strategic relationships with Walmart and Cencosud. He oversaw commercial negotiations, promotional planning, day-to-day account operations, sales forecasting, and cross-functional coordination. During his tenure, he achieved double-digit business growth and was recognized as Walmart's #1 Supplier in 2017. More recently, at FS in Miami, Nicolás built the company's wholesale and ecommerce operations from the ground up. He managed relationships with retailers including Ross, DD's Discounts, CVS, Rainbow, Hallmark, Gabe's, and Surf Style, while overseeing wholesale marketplaces such as Faire, FashionGo, and LA Showroom. His responsibilities included retailer onboarding, SKU creation, product setup, pricing updates, inventory management, marketplace administration, order coordination, and retailer communications. Throughout his career, Nicolás demonstrated the ability to bridge commercial strategy with operational execution. His combination of enterprise retail experience, startup versatility, and hands-on wholesale operations ownership aligns with the operational responsibilities of this role.
Key Achievements
- Managed a USD $45M+ wholesale portfolio at a previous company, overseeing strategic retail accounts including Walmart and Cencosud.
- Recognized as Walmart's #1 Supplier in 2017 for outstanding commercial performance.
- Grew business with key retail accounts by 12% while increasing market share by 15 percentage points.
- Scaled FS's revenue from $520K to $1.68M within one year by building wholesale and ecommerce channels.
- Built the U.S. wholesale operation from the ground up, managing 300+ SKUs and more than 1,000 product variants across multiple wholesale marketplaces and ecommerce platforms.
- Negotiated and managed wholesale relationships with major U.S. retailers including Ross, DD's Discounts, CVS, Rainbow, Hallmark, Gabe's, and Surf Style.
Skills
Brings hands-on experience across Wholesale Account Management, B2B Operations, Retail Account Support, Retailer Onboarding, Product Setup and SKU Creation and Marketplace Administration. Also works across:
- Pricing Management
- Order Coordination
- Inventory Management
- Cross-Functional Project Coordination
- Retailer Communications
- Salesforce
- SAP
- HubSpot
- Amazon Seller Central
- Faire
- FashionGo
- LA Showroom
- QuickBooks
- Shopify
- Google Workspace
- Ecommerce Operations
- Trade Marketing
Work Experience
Commercial Manager
BAS · Remote (U.S.-based real estate investment) · Jan 2025 - Present
- Lead commercial growth strategy and LATAM expansion for a U.S.-based real estate investment firm.
- Increased direct sales revenue by 30% year-over-year (from USD 3M to USD 4M).
- Contributed to a total portfolio of USD 7M across direct sales, partnerships, and affiliate channels-exceeding the company's USD 6M annual target by 17%.
- Developed strategic partnerships with 10+ brokers and investors.
- Expanded operations into Chile, Colombia, and Guatemala.
- Manage investor relationships and commercial negotiations focused on long-term growth.
- Built and managed a structured lead generation system using LinkedIn Sales Navigator, Apollo, and HubSpot-automating outreach sequences, enriching prospect data, and maintaining full pipeline visibility in CRM.
Sales Manager & Ecommerce Manager
FS · Miami, USA · 2023 - 2024
- Designed and executed end-to-end commercial strategy for a high-growth fashion startup.
- Scaled company revenue from USD 520K to USD 1.68M in the second year (+223%).
- Built and led a commercial team of 4 people.
- Managed 5+ ecommerce & wholesale marketplaces: Amazon, eBay, Faire, FashionGo, and LA Showroom.
- Negotiated strategic accounts with Ross, DD's, CVS, Rainbow, Hallmark, Gabe's, and Surf Style.
Independent Commercial Consultant
a previous company · Buenos Aires, Argentina · 2021 - 2023
- Provided commercial strategy and business development consulting for SMEs in Argentina and the U.S.
- Supported clients in ecommerce setup, account management frameworks, and LATAM market entry.
- Developed commercial playbooks and KPI dashboards for early-stage companies.
Customer Success Manager
a previous company · Buenos Aires, Argentina · 2019 - 2021
- Led customer retention initiatives and strategic account development across key retail clients.
- Achieved retention rates above 95% across strategic accounts.
- Reduced onboarding time by 25% through process optimization and cross-functional coordination.
- Identified upselling opportunities supporting revenue growth within existing accounts.
Key Account Manager
GCN · Buenos Aires, Argentina · 2016 - 2019
- Managed annual business portfolio exceeding USD 45M; led strategic relationships with Walmart and Cencosud.
- Achieved +12% business growth and +15 market share points within two years.
- Recognized as Walmart's #1 Supplier in 2017.
- Led ecommerce implementation initiatives across major retail chains.
- Built and developed a commercial team of 2 people.
Trade Marketing Manager
a previous company · Buenos Aires, Argentina · 2014 - 2016
- Managed nationwide trade marketing operations and POP strategies for wholesale channels.
- Oversaw annual budget exceeding USD 1M; coordinated 120+ promotional actions per year.
- Optimized commercial investments generating an 18% improvement in promotional efficiency.
- Led sales forecasting and retail execution across 300+ points of sale.
Customer Success Specialist & B2B Sales
a previous company · Buenos Aires, Argentina · 2012 - 2014
- Served as commercial lead for the Nescafé B2B/B2C portfolio; increased sales by 20% within assigned accounts.
- Managed onboarding and follow-up for 150+ active accounts while generating new commercial opportunities.
- Led negotiations with major gastronomic chains and strategic clients.
Account Manager, Trade Marketing & Sales Operations
LJJDCPA · Argentina, Chile, Peru, and Uruguay · 2006 - 2012
- Held regional roles across Argentina, Chile, Peru, and Uruguay in commercial operations, pricing & procurement (LATAM), trade marketing, and B2B sales.
- Optimized logistics and international sourcing between China and the United States.