Daniela R.
✨ Newly AddedPurchasing Lead
Notable Highlight
Content marketer, copywriter, and social media strategist based in Barranquilla, Colombia, with 3+ years of experience serving U.S.-based organizations and global consumer brands remotely.
Experience Summary
is a bilingual (English C1 / Spanish Native) content marketer, copywriter, and social media strategist based in Barranquilla, Colombia, with 3+ years of experience serving U.S.-based organizations and global consumer brands remotely. She managed social media and content strategy across Instagram, TikTok, YouTube, and Facebook for clients ranging from nationally recognized nonprofits including FAF to direct-to-consumer brands, combining creative storytelling with data-driven analytics. Her background spans copywriting, UGC content creation, email marketing, editorial calendar management, BTL event coordination, and marketing project management. In her role as Purchasing Lead at AHAG, she applied analytical and reporting skills—producing executive dashboards and KPI reports—that underpin her marketing expertise.
Skills
Work Experience
Purchasing Lead
AHAG · Remote · U.S. Company · Jan 2025 – Present
- Lead data analysis, KPI reporting, and cross-departmental communication for a U.S.-based company, applying analytical and storytelling skills central to digital marketing roles.
- Produce executive dashboards tracking spend and supplier performance, demonstrating proficiency in data-backed decision-making and stakeholder reporting.
Social Media Specialist
FAF · New York, NY · On-site · Jun – Aug 2024
- Built and executed a seasonal content strategy for a nationally recognized U.S. nonprofit, aligning posts with summer camp programming and fundraising goals across Instagram and Facebook.
- Directed photo and video production at live events and workshops, ensuring on-brand visual storytelling and consistent platform aesthetics.
- Managed sensitive content featuring minors in full compliance with COPPA and organizational privacy policies.
- Facilitated youth workshops on social media responsibility and personal branding, reinforcing organizational mission and community trust.
UGC Content Creator
Fre. · Remote · Sep – Dec 2024
- Developed platform-native video and photo content for multiple consumer brands on Instagram, TikTok, YouTube, and Facebook, tailored to each algorithm and target audience.
- Collaborated with brand managers on UGC campaign briefs that increased community engagement and organic reach.
- Delivered fully edited content packages on deadline, consistently maintaining brand guidelines while adding authentic creative originality.
Copywriter
Upg. · Remote · Feb – May 2024
- Wrote persuasive long-form and short-form copy for blogs, email campaigns, product pages, and social media assets targeting English-speaking audiences.
- Built monthly editorial calendars and campaign messaging frameworks ensuring cohesive brand storytelling across every channel.
- Partnered with designers and the broader marketing team to align written and visual identity; reviewed all content for tone, grammar, and clarity before publication.
Marketing Project Manager Assistant
Upg. · Remote · Dec 2023 – Jun 2024
- Produced marketing deliverables—newsletters, executive speeches, promotional articles, and campaign briefs—for ongoing client accounts.
- Conducted consumer-insight research and synthesized findings into strategy presentations for senior management.
- Tracked campaign milestones, coordinated cross-team meetings, and compiled performance reports.
BTL Events & Brand Activation Coordinator
Fre. · Colombia · Dec 2023 – Feb 2024
- Planned and executed brand activation events, product launches, and promotional conferences end-to-end.
- Oversaw logistics, vendor negotiations, budget management, and on-site team supervision.
- Delivered post-event performance reports with audience data and actionable improvement recommendations.