Leticia F.

Creative Strategist and Art Director with over 15 years of experience developing creative strategies, brand positioning, and visual campaigns for global brands across fintech, banking, entertainment, technology, culture, and consumer products. Led projects from strategic insight and creative concept through art direction, motion design, illustration, video production, and final delivery across digital, social, print, and interactive platforms. Created social-first campaigns for Instagram, Facebook, YouTube, TikTok, and LinkedIn while maintaining brand consistency across international markets. Combined cultural insight, audience behavior, and AI-enabled creative workflows to produce engaging, high-performing campaigns for both B2B and B2C organizations. Collaborated remotely with international teams across Europe and Latin America.

Delivered an organic social campaign for Bradesco that generated more than 4 million views, over 15,000 shares, and 89% positive audience sentiment from a production budget of only $40 by identifying an emotionally driven video format that significantly outperformed the original campaign brief. Maintained brand consistency across more than 15 European markets during a three-year tenure with a previous company, translating complex B2B fintech messaging into clear, engaging creative assets while supporting a global brand serving over 2,800 clients across 70 countries. Led creative strategy, concept development, art direction, motion production, and asset creation for campaigns spanning financial services, technology, entertainment, music, education, and cultural brands, delivering high-quality work independently across multiple international time zones. Won first place in a national design competition with Projeto TAMAR, resulting in a nine-year creative partnership as the brand's primary illustration and visual identity contributor, producing nationally distributed seasonal product collections that strengthened brand recognition and commercial success. Directed and produced interactive digital experiences, including augmented reality filters, Facebook Canvas campaigns, and large-scale illustrated experiences for internationally recognized brands and events including Rock in Rio, Coca-Cola Brasil, Disney, Palmeiras FC, and Faber-Castell. Integrated AI tools including ChatGPT, Midjourney, DALL·E, and Adobe Firefly into creative strategy and production workflows, reducing concept-to-delivery timelines by approximately 60% while maintaining creative quality and strategic effectiveness.