Felipe B.
✨ Newly AddedPerformance Marketing Manager
Notable Highlight
Former a previous company Client Solutions Manager with 8+ years in Performance Marketing, currently managing M+/month in a previous company ad spend across high-growth brands.
Experience Summary
Performance marketing leader with 8+ years of experience driving paid acquisition across a previous company, Google, and YouTube. Former a previous company Client Solutions Manager who supported enterprise advertisers and managed over M/month in a previous company ad spend. Strong background in full-funnel strategy, attribution, landing page optimization, and growth marketing across SaaS, fintech, lead generation, and eCommerce.
Key Achievements
* Currently manages approximately M/month in a previous company advertising spend. * Former a previous company Client Solutions Manager advising high-spend advertisers on campaign optimization. * Built a full-funnel acquisition strategy that increased qualified pipeline from M to M while reducing advertising spend through market segmentation and personalized landing pages. * Improved lead quality by optimizing campaigns toward 60-second qualified calls while maintaining acquisition costs comparable to previous lower-quality call metrics. * Built multi-country acquisition strategies with localized creatives and landing pages across Latin America. * Implemented attribution solutions using GA4, Triple Whale, SafeOpt, Looker Studio, and Power BI.
Skills
Work Experience
Regional Client Solutions Manager
a previous company · May 2024 – Present
- Oversee long-term success and satisfaction of telecommunications clients across Colombia, Perú, Ecuador, and Centroamérica.
- Build strong client relationships and deliver value through a previous company's solutions aligned with business needs.
Growth Marketing Manager (B2B)
a previous company · Jan 2023 – May 2024
- Developed and implemented end-to-end marketing strategies to attract and retain e-commerce clients.
- Identified target markets, created tailored marketing campaigns, and analyzed effectiveness to adjust tactics.
- Configured and set up CRM systems to qualify leads and transfer them to the sales team.
Growth Marketing Manager (B2B)
MET. · Jan 2022 – Mar 2023
- Built a marketing team from the ground up to create and manage acquisition and retention campaigns.
- Recruited talent and coordinated between online and offline channels, focusing on market penetration in LATAM, US, and Africa.
- Developed relationships with the sales team to improve ABM performance.
- Grew pipeline from 2.5MM to 9.8MM with a 40% budget reduction in six months.
Growth/Performance Manager (B2C)
R( · May 2021 – Jan 2022
- Managed paid and organic marketing initiatives and spearheaded user acquisition strategies across multiple countries in LATAM and US.
- Optimized content for organic reach and leveraged social media platforms to identify growth opportunities.
- Analyzed market data to inform strategy and improve campaign performance.
Growth/B2B Manager (B2B)
a previous company · Jan 2021 – Jan 2022
- Formulated and oversaw strategies to acquire restaurant partners across LATAM.
- Conducted market research, developed partnerships, and created incentive programs to onboard new partners.
- Managed organic, paid, website performance, product performance, and analytics to improve both product and advertising effectiveness.
Performance Director
GH(CBBVYR · May 2019 – Jan 2021
- Developed strategy and executed campaigns for B2C and B2B clients including Itaú, Suzuki, Citroën, Oracle, and Café de Colombia.
- Conducted performance analysis and optimization to drive growth and improve client outcomes.
Marketing Specialist
MBC · Shenzhen, China · Dec 2017 – Dec 2018
- Executed media planning and buying, negotiating with publishers to optimize advertising campaigns.
- Performed copywriting and content creation to support media initiatives.
- Ensured maximum ROI across client campaigns through strategic optimization.
Senior Consultant
EY · Bogotá, Colombia · Jan 2015 – Mar 2017
- Provided expert advice and solutions to clients involving market analysis and strategic planning.
- Implemented marketing initiatives to achieve business objectives.