Felipe B.

Performance Marketing Manager

Colombia8+ years experienceAvailable in 2 weeks$8,000/mo

Compare at US rates $24,000/mo?

Notable Highlight

Former Meta Client Solutions Manager with 8+ years in Performance Marketing, currently managing $3M+/month in Meta ad spend across high-growth brands.

Experience Summary

Performance marketing leader with 8+ years of experience driving paid acquisition across Meta, Google, and YouTube. Former Meta Client Solutions Manager who supported enterprise advertisers and managed over in Meta ad spend. Strong background in full-funnel strategy, attribution, landing page optimization, and growth marketing across SaaS, fintech, lead generation, and eCommerce.

Key Achievements

Currently manages approximately in Meta advertising spend.
Former Meta Client Solutions Manager advising high-spend advertisers on campaign optimization.
Built a full-funnel acquisition strategy that increased qualified pipeline from $2.5M to $9.8M while reducing advertising spend through market segmentation and personalized landing pages.
Improved lead quality by optimizing campaigns toward 60-second qualified calls while maintaining acquisition costs comparable to previous lower-quality call metrics.
Built multi-country acquisition strategies with localized creatives and landing pages across Latin America.
Implemented attribution solutions using GA4, Triple Whale, SafeOpt, Looker Studio, and Power BI.

Skills

Meta AdsPerformance MarketingGrowth MarketingMedia BuyingFull-Funnel StrategyGoogle AdsYouTube AdsLanding Page OptimizationAttributionGA4Google Tag ManagerTriple WhaleLooker StudioPower BISafeOptCROLead Generation

Work Experience

Sr. Demand Generation Manager

LLF · Oct 2025 - Present

Manage $3M+ monthly Meta paid media budget across multi-market US Hispanic campaigns, optimizing toward cost-per-acquired-client and downstream case quality rather than surface-level lead volume.
Design and execute campaign architectures (CBO and ABO structures) targeting segmented Hispanic geographic personas-Mexican, Colombian, Salvadoran, Guatemalan, Honduran, and Ecuadorian audiences-with Spanish-language creative built ground-up rather than translated.
Run structured A/B tests and Conversion Lift studies to measure true incrementality, validate hypotheses, and improve funnel efficiency at every stage of the acquisition journey.
Close the attribution loop between paid media and offline conversion using Call Metrics (CTM) and HubSpot, cross-referencing Meta-reported volume against connected-call quality (60-second connect rate, cost per quality call) to drive data-driven budget allocation.
Build and iterate conversion funnels from ad to landing page to intake call, reducing drop-off at each stage and improving cost-per-qualified-case month-over-month.
Built a custom Meta Ads workflow on top of the Meta Ads MCP server and AI tooling, enabling multi-account audits, anomaly detection, and KPI reconciliation at a speed standard Ads Manager workflows cannot match.

Client Solutions Manager, DTC & Retail

LM · May 2024 - Apr 2025

Grew advertiser ROAS by 30% YoY through structured A/B testing of creatives, audiences, and bidding strategies across multiple a previous company markets.
Reduced CPA by 20% via rigorous experimentation frameworks, directly improving unit economics and payback periods for DTC clients in competitive markets.
Managed and optimized budgets exceeding $20M annually, building full-funnel architectures from awareness to conversion at scale.
Generated over $50M in incremental revenue by connecting media performance to business outcomes, partnering cross-functionally with Analytics, Creative, and Product teams.
Improved video view-through rates by 60% through market-specific creative testing, demonstrating the impact of localized messaging on acquisition efficiency across a previous company.

Growth Marketing Manager

a previous company · Jan 2023 - May 2024

Built lead scoring and qualification models in HubSpot that improved sales conversion by 40%, aligning acquisition targeting with downstream revenue quality.
Reduced cost-per-qualified-lead by 35% through continuous funnel experimentation: A/B testing of landing pages, ad copy, onboarding flows, and CTAs.
Increased client retention by 25% through lifecycle automation flows, directly improving payback period and LTV across the customer base.

Growth Marketing Manager

BBTM · Jan 2022 - Mar 2023

Scaled qualified pipeline from $2.5M to $9.8M while reducing marketing spend by 40%-a 4x improvement in capital efficiency through precise targeting and disciplined experimentation.
Improved MQL-to-SQL conversion by 35% by partnering with Sales on lead quality criteria and CRM-based scoring-directly applicable to aligning acquisition with Risk and credit approval metrics.
Drove a 5x increase in inbound demo requests through multi-channel campaigns (paid social, SEO, email) with A/B testing at every touchpoint and cohort-based analysis.
Developed localized acquisition strategies for a previous company, U.S., and a previous company-adapting messaging, channels, and user journeys to country-specific dynamics.

Growth & Performance Manager

CFR · May 2021 - Jan 2022

Scaled user base by 300% in under 6 months while maintaining stable unit economics, by combining aggressive paid acquisition with rigorous cohort tracking to keep CAC within payback targets per market.
Built and optimized acquisition funnels across Meta and Google Ads in multiple a previous company markets, running weekly A/B tests on creatives, landing pages, and onboarding flows.
Collaborated with Product and Analytics to improve tracking and attribution, ensuring marketing decisions were grounded in accurate end-to-end measurement.

Growth & BB Manager

HGTLR · Jan 2021 - Jan 2022

Increased restaurant partner onboarding by 40% in core a previous company markets through acquisition funnels combining targeted paid campaigns with automated CRM follow-up sequences.
Ran structured A/B tests across ad formats, landing pages, and outreach cadences to identify the most efficient acquisition path per country, compounding efficiency gains across markets.
Implemented multi-touch attribution in CRM, giving Operations and Product teams visibility into acquisition quality by channel and market.

Performance Director / GH

MCBCBBVYR · May 2019 - Jan 2021

Delivered 15-25% MoM growth in qualified lead volume through paid media optimization, audience segmentation, and creative A/B testing on Google Ads and Meta.
Reduced average CPA by 22% across accounts through structured experimentation programs spanning bidding strategies, creative formats, and landing page optimization.
Built performance frameworks connecting ad spend to pipeline and revenue, providing clients in financial services with accurate CAC data to inform acquisition investment.

Marketing Specialist / Media Buyer

a previous company · Shenzhen, China · Dec 2017 - Dec 2018

Managed end-to-end media buys across digital channels, continuously optimizing creative and targeting parameters to improve cost-efficiency and conversion performance.
Developed localized messaging for international audiences, improving click-through and acquisition rates across markets.

Senior a previous company, Strategy & Marketing

EY · Bogota, Colombia · Jan 2015 - Mar 2017

Developed market entry and customer acquisition strategies for financial services clients, applying segmentation and unit economics analysis to identify high-value growth opportunities.
Collaborated with cross-functional client teams (Finance, Risk, Operations) to align marketing strategy with business and financial constraints-building the model for growth roles embedded within Risk and Product organizations.