Giovanna F.
✨ Newly AddedInfluencer Marketing Manager
Notable Highlight
Scaled social reach from 80K to 500K through integrated paid media, influencer, and organic strategies. Managed 5–7 revenue-generating creators across DTC, handling sourcing, negotiations, content approvals, and campaign execution.
Experience Summary
Influencer marketing and social media professional with 4+ years managing creator partnerships, UGC initiatives, and digital campaigns across TikTok, Instagram, LinkedIn, YouTube, and Meta. Led creator partnerships at BET, sourcing and managing gaming and tech influencers. Demonstrated expertise in content operations, community management, performance reporting, and cross-functional collaboration in remote environments.
Key Achievements
- Managed influencer partnerships for BET, overseeing creator sourcing, outreach, negotiations, campaign execution, content approvals, and ongoing relationship management for gaming and technology creators. - Built and managed relationships with 15+ influencers and content creators, successfully executing influencer campaigns that increased engagement during major festival events. - Increased weekly social media reach from 80,000 to 500,000 through integrated influencer marketing, paid media, and organic social strategies. - Improved website visibility by 50% by leading SEO initiatives alongside content and social media campaigns. - Increased customer inquiries by 20% through Meta advertising campaigns while supporting community engagement and multi-platform content strategies. - Managed content calendars, creator-led campaigns, community engagement, CRM and email marketing, paid social initiatives, and performance reporting across multiple brands and digital channels.
Skills
Work Experience
Influencer Marketing Manager
E(ET · Dec 2025 – Present
- Manage a portfolio of 5–7 active influencers and creators generating revenue for the brand.
- Source, vet, and recruit gaming and technology creators aligned with brand objectives.
- Conduct creator outreach, relationship management, and collaboration negotiations.
- Coordinate campaign briefs, deliverables, approvals, timelines, and content execution.
- Develop creator-led content concepts designed to increase engagement and brand awareness.
- Monitor partnership performance and support ongoing creator growth initiatives.
Social Media & Marketing Coordinator
LEO · Jan 2026 – Present
- Manage content strategy and content operations across digital marketing channels.
- Support paid social campaigns through Meta Ads and audience targeting initiatives.
- Execute CRM and email marketing campaigns to nurture customer relationships.
- Coordinate multi-channel content initiatives supporting brand awareness and lead generation.
Social Media Coordinator
PB · Aug 2025 – Nov 2025
- Manage social media content and community engagement for consumer brands.
- Coordinate influencer partnerships and creator collaborations to expand campaign reach.
- Support campaign execution, content scheduling, and performance monitoring.
- Collaborate with cross-functional teams to deliver social media initiatives.
Social Media & Influencer Marketing Coordinator
IFFOA · Apr 2024 – Jan 2025
- Build and manage relationships with 15+ influencers and content creators.
- Execute influencer campaigns that increase engagement during key festival periods.
- Grow weekly social reach from 80K to 500K through integrated paid media, influencer, and organic strategies.
- Manage content calendars across Instagram, Facebook, LinkedIn, and YouTube.
- Produce creator-focused video content and campaign assets.
- Lead SEO initiatives that improve website visibility by 50%.
Social Media Officer
EEVS · Apr 2023 – Jun 2023
- Create and manage multi-platform social media campaigns.
- Execute Meta advertising campaigns that increase inquiries by 20%.
- Produce promotional content and support community engagement initiatives.
- Track campaign performance and generate reporting insights.