Notable Highlight
Notable Highlights Specialized in short-form video editing, UGC content creation, paid social advertising, and performance marketing creative for digital-first brands.
Experience Summary
Video Editor with over 5 years of experience creating high-performing digital content for social media, advertising, and e-commerce brands. Edited short-form videos for TikTok, Instagram, YouTube, and Facebook, with expertise in UGC content, paid social advertising, video repurposing, and performance-driven creative. Transformed concepts, scripts, and raw footage into engaging visual content that increased audience retention and campaign performance. Proficient in Adobe Premiere Pro with strong understanding of social media trends, A/B testing, storytelling, and platform-specific content optimization.
Key Achievements
Produced high-performing video advertisements for U.S. brands across e-commerce, beauty, and skincare industries, creating multiple creative variations to optimize campaign performance and identify top-performing hooks. Developed engaging social media content for TikTok, Instagram, Facebook, and YouTube, consistently adapting videos to maximize audience engagement and retention. At Jel., analyzed A/B testing results and platform performance to optimize content strategies, improve viewer engagement, and support audience growth across digital channels. Transformed audio-based content into compelling visual stories through creative editing, motion design, and strategic use of royalty-free assets while maintaining brand consistency and creative quality.
Skills
Work Experience
Video Editor
DD · January 2025 – Present
- Edit high-quality video ads for US brands across TikTok and Instagram, specializing in e-commerce, beauty, and skincare.
- Receive scripts and footage, ensuring brand consistency and optimizing content for engagement.
- Produce multiple ad variations and test different hooks to identify the best-performing creatives.
Video Content Specialist
Jel. · March 2023 – February 2025
- Develop dynamic videos in the most popular social networks such as Facebook and YouTube, from content creators, to enhance their visualization.
- Identify the most effective ways to adapt content between platforms such as YouTube and Facebook, to achieve higher engagement and retention.
- Analyze the performance of A/B tests to restructure content and increase its productivity.
- Determine the strategies that allow the growth of the content according to the social network and its visualization approach.
Video Editor
CNPA · Aug 2023 – Aug 2022
- Handle the entire creative editing process, transforming audio-based content into visually compelling videos.
- Source royalty-free visuals and structure engaging narratives to enhance storytelling.
- Work independently and from briefs, ensuring content aligns with the brand's creative vision.
Video Editor / Producer
IHA · Oct 2021 – Apr 2021
- Edit and produce social media video content for marketing campaigns.
- Assist in cinematography direction and script development.
- Host and create digital media content, ensuring high-quality production for social platforms.