Krista T.
✨ Newly AddedSocial Media Manager/Content Strategist
Notable Highlight
She exceeded initial KPI targets of 2,000 creator/sample actions and reached 5,000 in one month, leading the team to raise performance targets further. She managed 300+ creators at PC within a structured team environment, supporting creator coordination, challenges, and sample workflows at scale.
Experience Summary
Krista has more than 5 years of experience in social media management, content strategy, TikTok affiliate marketing, and executive support, including creator coordination, affiliate campaign support, and backend operations. In her current role at IM, she manages content strategy across YouTube, Instagram, and Facebook, while supporting TikTok affiliate and seller center activities for analytics and performance tracking. Previously, she managed TikTok influencer outreach and affiliate campaigns in the US and handled TikTok Shop operations for PC as part of a broader executive assistant role. She is proficient with creator briefs, content calendars, performance monitoring, reporting, Google Workspace, Euka, Cruva, TikTok Seller Center, and Affiliate Center.
Key Achievements
She exceeded an initial KPI target of 2,000 creator/sample actions, reaching 5,000 in one month, which prompted the team to raise performance targets further. She managed 300+ creators at PC within a structured team environment, supporting creator coordination, challenges, and sample workflows at scale.
Skills
Work Experience
Social Media Manager/Content Strategist
IM · Remote · 2024 – Present
- Develop and execute data-driven content strategies aligned with brand goals, audience interests, and market trends.
- Research industry trends, competitor activities, and audience behavior to create content that increases engagement, generates leads, and drives conversions.
- Plan and manage content calendars across multiple social media platforms.
- Create detailed content briefs and creative guidelines for content creators, ensuring high-quality, on-brand, and performance-driven content.
- Collaborate with creators and team members to optimize content based on platform best practices and campaign objectives.
- Monitor content performance, analyze key metrics, and refine strategies to improve reach, engagement, and sales outcomes.
- Identify opportunities for growth through trend analysis, audience insights, and content optimization.
TikTok Affiliate Marketing Manager
a previous company · Remote · 2022 – 2024
- Manage TikTok affiliate campaigns and creator partnerships.
- Conduct product research and identify trending products for promotion.
- Coordinate influencer outreach and affiliate recruitment.
- Organize affiliate links, product tracking sheets, and campaign reports.
- Assist with TikTok Shop operations and promotional activities.
- Monitor campaign performance and maintain marketing spreadsheets.
- Schedule content posting and support social media growth strategies.
- Manage creator communications and sample coordination.
Executive Assistant
2024 – Present
- Manage executive calendars, email correspondence, and meeting scheduling.
- Coordinate daily administrative operations and business-related tasks.
- Organize documents, reports, and project trackers.
- Conduct research and compile information for business decisions.
- Manage client communications and follow up on pending tasks.
- Assist with travel arrangements and appointment coordination.
- Maintain confidential business information and records.
- Support multiple business ventures including healthcare, real estate, and e-commerce operations.
Customer Service Representative
CHF · 2021 – 2022
- Assist customers with hotel reservations, bookings, and inquiries.
- Resolve guest concerns while maintaining high customer satisfaction.
- Manage high-volume inbound calls efficiently.
- Process reservation modifications, cancellations, and special requests.
- Maintain accuracy in customer records and booking information.