Meriell E.
Social Commerce Coordinator / TikTok Shop Admin
Compare at US rates $13,200/mo?
Notable Highlight
She drove $1M GMV in a single month for a shoe brand she supported for approximately 2.5 years. This achievement resulted from consistent creator outreach, strong VIP creator engagement, and flash sale execution in response to a high-pressure client challenge.
Experience Summary
Meriell M. is a Social Commerce and Influencer Marketing Specialist with 4 years of experience managing TikTok Shop operations, affiliate programs, and creator partnerships for US-based consumer brands across beauty, skincare, health, wellness, food, and lifestyle verticals. She supported multiple brands across footwear, hair oil, car care, and skincare in an agency setting, managing creator outreach, affiliate approvals, sample coordination, campaign setup, and creator communication. She executed day-to-day TikTok Shop affiliate operations, including sample approvals, outreach pipeline management, onboarding tracking, and performance monitoring across KPIs such as onboarding conversion, activation, content output, affiliate orders, conversion rate, retention, and GMV. She has worked with notable brands including Swell Skin, Phyto-C Skin Care, Evereden, PMD Beauty, and Foria, and is skilled in recruiting and managing primarily US-based influencers as well as Canadian and Latin American creators. She is proficient with tools including Airtable, Kalodata, a previous company, Reacher, TikTok Partner Center, Canva, and HubSpot CRM.
Key Achievements
Managed TikTok Shop affiliate operations for 10+ eCommerce brands simultaneously at SCC, driving measurable growth in GMV, video conversions, and creator participation. She drove $1M GMV in a single month for a shoe brand she supported for approximately 2.5 years. This achievement stemmed from a high-pressure client challenge resolved through consistent creator outreach, strong VIP creator engagement, and flash sale execution.
Skills
Brings hands-on experience across TikTok Shop, Affiliate Marketing, Influencer Marketing, Social Commerce, Creator Operations and Creator Recruitment. Also works across:
- Creator Onboarding
- Partnership Management
- Product Seeding
- Campaign Management
- Performance Analysis
- GMV Tracking
- ROI Analysis
- Engagement Rate Analysis
- Google Sheets
- Canva
- Airtable
- Notion
- Slack
- Reacher
- Kalodata
- TikTok Partner Center
- HubSpot CRM
- User Acceptance Testing (UAT)
- Business Requirements Documentation
- Contract Negotiation
- eCommerce
- Saral
- Reacher
- TikTok Shop Affiliate
- Tiktok Seller Centre
- Excel
- Google Sheets
- Lark
- Reacher
- Notion
- C#
- C/C++
- PHP
- MySQL
- HTML
- UI/UX Design
- WordPress Development
- Hardware and Software Support
- Adobe Creative Suite
- IRM Platforms
- Paid Advertising
- Influencer Marketing
- Contract Negotiation
- Campaign Performance Reporting
- TikTok Shop Management
- Affiliate Marketing
- Creator Outreach and Coordination
- Product Seeding
- Business Analysis
- Requirements Gathering
- Functional and Technical Documentation
- UAT / System Testing
- HubSpot CRM
- Social Commerce
- Community Engagement
Work Experience
TikTok Shop Admin / Social Commerce VA
SCC · August 2024 - Present
- Manage TikTok Shop operations, affiliate activities, and campaign execution for multiple brands.
- Source and coordinate creators through outreach, product seeding, influencer research, and partnership negotiations.
- Track campaign and affiliate performance, maintain reports, and provide daily operational and creator updates.
- Engage with creators and audiences professionally while supporting brand growth through timely communication and performance analysis.
Influencer Marketing Expert
a previous company · April 2023 - August 2024
- Identify and research potential or chosen influencers, engaging in contract negotiations.
- Actively interact with followers and provide timely and professional responses.
- Generate and present detailed reports on campaign performance.
Business Analyst
NS · December 2022 - April 2023
- Review and develop functional and technical design documentation to guarantee accurate e-banking/remittance solution development.
- Plan, execute, or oversee testing to ensure system functionality meets defined needs or requirements.
- Serve as a mediator between clients, business, and IT teams.
- Collect, assess, and clarify business needs.
- Track requirements during implementation management phase.