Chelsea S.
✨ Newly AddedSenior Marketing & Communications Manager
Notable Highlight
Chelsea generated M+ in earned media value across 371 media placements at EP (2021–2025), including a single press conference activation that delivered in media value. She grew an ecommerce business unit to peak monthly revenue within three months at Lic.
Experience Summary
is a PMP-certified Senior Marketing & Communications Manager with 10+ years of experience in integrated marketing, brand strategy, digital marketing, public relations, and project management across the Asia-Pacific region and globally. She led marketing functions end-to-end as a solo practitioner at EP and as General Manager of a boutique agency, and built her career at full-service digital agency NWIL managing major accounts including Unilever, Nestle, Jollibee, Nike, and Belo. She operates an active freelance consultancy with notable clients including Netflix Philippines and the Digital Marketing Association of the Philippines. She combines strong creative and communications instincts with rigorous project management discipline and has deep exposure to international and cross-cultural programs across New York, Singapore, Vietnam, Japan, Indonesia, and Malaysia.
Key Achievements
Chelsea generated M+ in earned media value across 371 media placements at EP (2021–2025), including a single press conference activation that delivered in media value. She grew an ecommerce business unit to peak monthly revenue within three months at Lic. while maintaining a digital advertising cost-to-sale ratio 25% below target. She created the HIPE Stories video podcast from zero budget to a co-branded media partnership with Rappler, now in its fifth season, and was shortlisted by UNESCO for a Paris-based project in 2024. As Project Manager at NWIL, she delivered five major projects on scope and on time for the technology department's largest client.
Skills
Work Experience
Senior Marketing & Communications Manager
EP · 2021 – Present
- Served as sole marketing and communications manager, owning integrated marketing strategy, brand management, content development, digital marketing, public relations, event production, and strategic partnership management end-to-end.
- Generated M+ in earned media value across 371 media placements (2021 to 2025) in outlets including ABS-CBN News Channel, Rappler, BusinessWorld, Esquire, and DealStreet Asia, plus a 2024 Impact Report press conference generating in media value in a single activation.
- Produced and project managed large-scale international events including Singapore International Selection Panel (3 days, 100–120 global attendees), MatchCAP regional investor-founder matchmaking event (100+ founders, 100+ investors, 800+ high-impact meetings), and 10th Anniversary Gala (200–250 guests).
- Created, produced, and project managed HIPE Stories video podcast from zero budget to a co-branded media partnership with Rappler, now in its 5th season.
- Produced 3-episode documentary on organizational impact, managing full production lifecycle from concept through delivery.
- Led marketing communications and stakeholder engagement for regional programs across Singapore, Vietnam, and Japan including media partnerships and entrepreneur industry tours.
- Completed 3-month global program immersion with Endeavor Global in New York, managing marketing communications project delivery for international events and regional hub initiatives.
- Built and managed 15+ strategic ecosystem partnerships with organizations including PH Startup Week, Echelon, Ignite, and BUILD Startup Festival.
General Manager
KC · 2022 – 2023
- Led brand strategy, creative direction, and integrated marketing for a lean boutique agency managing 5 brand accounts across food and beverage and lifestyle sectors.
- Won and onboarded Hansel Premium (Rebisco) as a competitive pitch win against established agencies, securing the agency's largest account.
- Delivered full-scope marketing services per account including brand identity development, social media management, campaign management, creative direction, content development, and digital analytics reporting.
Business Innovations Manager
LOC · 2020 – 2021
- Built and led ecommerce business unit from the ground up with full ownership of integrated marketing strategy, content development, digital advertising, and campaign management.
- Grew monthly revenue to peak within 3 months of active operations through targeted demand generation campaigns across Facebook, Lazada, Shopee, and brand website.
- Led strategic pivot and brand overhaul including product expansion, multi-channel marketing rollout, and performance optimization.
- Managed digital advertising spend across multiple product categories, maintaining cost-to-sale ratio 25% below target through data-driven campaign optimization.
- Presented business performance, marketing strategy, and roadmap directly to board leadership.
Project Manager
NWIL · 2019 – 2020
- Managed software development and marketing technology project lifecycle for enterprise clients including Marlboro/Philip Morris, from requirements gathering through delivery.
- Served as primary liaison and stakeholder engagement lead between client teams and cross-functional delivery teams including web developers, UX designers, and hardware engineers.
- Delivered 5 major projects on scope and on time for the technology department's largest client, managing scope, timelines, risk, and stakeholder expectations throughout.
Social Media Executive to Consumer Engagement Head
NWIL · 2014 – 2019
- Progressed over 5 years from social media coordinator to heading the consumer engagement team at a full-service digital agency, managing a team of 10 across content strategy, analytics, copywriting, and client servicing.
- Managed integrated marketing and campaign management for major accounts including Unilever, Nestle, Jollibee Food Corporation, Monde Nissin, Nike, and Belo across FMCG, food and beverage, beauty, retail, and technology sectors.
- Led client presentations, stakeholder communications, escalation management, and crisis communications.
- Completed Certified Digital Marketer (CDM) certification across digital marketing, analytics, strategy, and creative disciplines.
Freelance Project Manager & Digital Consultant
Ind. · 2020 – Present
- Delivered 15 freelance engagements across website development, digital systems, branding, and communications for clients spanning media, healthcare, government, and consumer brands.
- Managed end-to-end awards lifecycle for Boomerang, an annual awards show by the Digital Marketing Association of the Philippines (DMAP), from 2021 to 2025 – from entry submission through screening, judging, and post-production using a proprietary platform; led 2025 migration to One Show, an international awards platform used by Cannes Lions and other global shows.
- Coordinated cross-functional delivery as Website Project Manager for Netflix Philippines' Trese promotional website for the platform's flagship Philippine original series launch.
- Provided voiceover talent for Department of Health meditation series distributed nationwide to frontline healthcare workers during the COVID-19 pandemic.
- Completed additional freelance projects for CCAZZ Clinic (website revamp, rebranding, social media setup), Philippine Society of Medical Oncology (website), Select & Collect by NutriAsia (website), Clare Olé (chatbot), and OBP consulting (voiceover).