David B.
✨ Newly AddedInfluencer Manager
Notable Highlight
Influencer Marketing UGC Campaign Management Creator Partnerships Campaign Strategy Content Strategy Social Media Marketing Influencer Sourcing & Outreach Creator Relationship Management Negotiation & Onboarding Content Review & Quality Assurance Campaign Reporting Paid Media Coordination Cross-Channel Marketing
Experience Summary
Years of Experience: 6 years Country or Location: Colombia Current Role Title: Influencer Marketing & Content Strategist (Fre. Influencer Manager) Skills: Influencer Marketing UGC Campaign Management Creator Partnerships Campaign Strategy Content Strategy Social Media Marketing Influencer Sourcing & Outreach Creator Relationship Management Negotiation & Onboarding Content Review & Quality Assurance Campaign Reporting Paid Media Coordination Cross-Channel Marketing Experience Summary David had 6 years of experience in advertising, influencer marketing, and digital content, working with leading agencies and as a Fre. influencer manager. He managed end-to-end influencer and UGC campaigns, including campaign strategy, creator sourcing, outreach, negotiation, onboarding, briefing, content review, reporting, and performance analysis. His experience spanned regional markets including the United States, Latin America, Canada, Central America, and Colombia, working across industries such as consumer goods, food, airlines, telecommunications, real estate, and premium brands. As a Fre. influencer manager, David built long-term relationships and maintained an active network of creators across multiple categories. Strengths: - Strong background in creator partnerships, campaign strategy, influencer sourcing, negotiation, and end-to-end campaign management - Experience managing campaigns across multiple international markets and industries - Active creator network, particularly in Colombia, with additional experience across Latin America and Spain
Key Achievements
• Managed regional influencer campaigns across North and Latin America. • Led end-to-end influencer campaigns for major brands, including Publicis Groupe, BBDO, Ferrero, and Philip Morris International. • Managed creator partnerships across multiple industries and creator tiers, from micro-influencers to large creators. • Combined agency experience with Fre. talent management, providing insight into both brand and creator perspectives.
Skills
Work Experience
Influencer Manager
Fre. · Oct 2024 – Present
- Source, recruit, and manage brand partnerships for three creators: Sofía Durán (@dailyblonde49, 208K TikTok), Lorena Gómez (@soylorenagomezg), and Luisa Montoya (@luisamontoyav, 89.7K TikTok).
- Negotiate contracts and manage deliverables for UGC campaigns with brands including Sprite, Carolina Herrera, Nivea, MAC, Netflix, Crocs, Royal Canin, and Alpina.
- Develop creative briefs, review content, and ensure all UGC meets brand standards and campaign objectives before publication.
- Track campaign performance across TikTok and Instagram, identifying top-converting content formats and optimizing creator strategy for future campaigns.
Social Media Agent
BDPG · Jan 2024 – May 2026
- Source, recruit, and manage UGC creators and influencers across LATAM markets, overseeing the full creator partnership process from outreach and negotiation to contracting, content review, and publication.
- Develop detailed creative briefs and campaign guidelines for creators, ensuring all UGC aligns with brand standards, regulatory requirements, and platform-native formats for TikTok and Instagram Reels.
- Review and approve creator content before publication, maintaining strict quality control and brand consistency across 8+ simultaneous markets.
- Coordinate campaign timelines and content calendars across multiple active creator campaigns simultaneously, tracking deliverables and deadlines without dropping the ball.
- Monitor campaign performance metrics (engagement, reach, conversion signals) and optimize future creator strategies based on results, delivering recurring performance reports to client teams and stakeholders.
- Manage Spark Ads permissions and content usage coordination with creator teams, supporting paid amplification of top-performing organic UGC.
- Collaborate cross-functionally with strategy, creative, legal, compliance, and account teams to ensure creator campaigns execute consistently and on time.
Social Media Manager B2C/B2B
BSB · Jun 2022 – Jan 2024
- Manage multiple simultaneous creator campaigns end to end: define campaign objectives, source and recruit creators, negotiate deals, develop briefs, review content, and report results against defined KPIs.
- Build and maintain a diverse network of creators across lifestyle, food, beauty, and B2B categories, cultivating long-term relationships that generate repeat collaborations.
- Develop creative briefs and campaign guidelines that give creators clear direction while leaving room for authentic, platform-native content that resonates with target audiences.
- Track and report campaign performance per account, identifying top-performing creators and content formats, and translate data into actionable recommendations for future campaigns.
- Coordinate with external creative agencies and internal teams to align UGC with broader campaign strategy and ensure on-time, on-brand delivery across all accounts.
- Manage content calendars and project timelines across multiple brand accounts simultaneously, maintaining visibility of all active deliverables and deadlines.
Content & Project Manager | Feria del Millón
OPLC · Aug 2019 – Jun 2022
- Lead content strategy, creator and partner relationships, and project management for Colombia's leading contemporary art fair, with 700,000+ historical attendees and presence across 5 cities.
- Build and manage a network of 30+ brand partners and institutional collaborators (Mastercard, Grupo Itaú, Audi, Samsung, Stella Artois, Chivas, Institut Français), developing differentiated content and briefing guidelines per partner.
- Coordinate content production and creator deliverables across multiple channels and formats, directing designers, photographers, and content producers through detailed briefs without executing directly.
- Maintain content calendars and project timelines for multi-city activations, tracking all deliverables and logistics across simultaneous event editions.
- Coordinate product and material shipments for activations in Bogotá, Barranquilla, Cali, Medellín, and Mexico City, managing logistics and budgets for multi-city execution.