Reyna Y.
✨ Newly AddedProject Manager
Notable Highlight
Managed 15–20 international B2B client accounts as the primary point of contact throughout campaign execution. Built and optimized workflows in ClickUp and CRM platforms to improve project delivery and operational efficiency.
Experience Summary
Project and Account Management professional with 6+ years of experience supporting clients across the US, Canada, and Mexico. Managed end-to-end marketing projects, client relationships, campaign execution, workflow optimization, process documentation, QA, reporting, and CRM administration. Coordinated cross-functional creative, marketing, and operations teams while serving as primary point of contact for international B2B client portfolios to ensure successful project delivery.
Key Achievements
* Managed 15–20 international B2B client accounts, serving as the primary point of contact throughout campaign execution. * Built and optimized workflows in ClickUp and CRM platforms to improve project delivery and operational efficiency. * Coordinated cross-functional teams across marketing, creative, and operations while translating client requirements into actionable project plans. * Led QA, A/B testing, reporting, and campaign execution for multi-channel marketing initiatives. * Developed CRM workflows, lifecycle marketing campaigns, reporting systems, and content planning strategies across multiple organizations. At PIW, increased CTR and reply rates by 20% through structured A/B testing and optimization across campaigns for 15–20 international B2B clients. At IU, doubled the institution's Facebook audience and grew its Instagram community by 200% through coordinated lifecycle marketing and social media strategies.
Skills
* Project Management * Account Management * Client Success * Marketing Operations * Campaign Management * Workflow Optimization * Cross-functional Coordination * Process Documentation * QA & Quality Assurance * CRM Management * Email Marketing * Lifecycle Marketing * B2B Marketing * ClickUp * HubSpot * Asana * Jira * Google Workspace (G Suite) * Slack * Google Ads * PersistIQ * Notion * Monday.com * Trello * Clientify * ManyChat Marketing Operations, Workflow Optimization, Digital Asset Management, Content Organization, Cross-functional Collaboration, Process Design, Continuous Improvement, CRM Management, Marketing Automation, HubSpot, Clientify, Manychat, Project Management, Stakeholder Management, Data Analysis & Reporting, ClickUp, Notion, Asana, Jira, Monday.com, Trello, Email Marketing, Lifecycle Marketing, A/B Testing, QA Processes, Social Media Management, Content Workflow Management, Campaign Management, B2B Marketing
Work Experience
Project Manager
a previous company · Remote (USA) · Sept 2025 – Present
- Manage end-to-end marketing and creative workflows, ensuring structured organization and delivery of digital assets across teams.
- Coordinate cross-functional stakeholders (marketing, design, operations) to streamline content production and execution.
- Build and optimize workflows in ClickUp and CRM systems to improve project visibility and efficiency.
- Translate business and client requirements into structured briefs, asset requirements, and execution plans.
- Maintain documentation and standardized processes to support scalable operations.
- Identify and remove operational bottlenecks to improve delivery timelines and team productivity.
Account Manager / Email Marketing Strategist
PIW · Remote (Canada) · 2023 – 2025
- Manage and organize marketing assets and campaign components for 15–20 international B2B clients.
- Coordinate execution of multi-channel campaigns, ensuring alignment between content, design, and technical teams.
- Maintain structured documentation, templates, and workflows to support campaign scalability.
- Lead QA processes, A/B testing, and reporting to ensure accuracy and performance optimization.
- Improve campaign efficiency by implementing standardized workflows and asset organization practices.
- Serve as primary point of contact, translating client needs into actionable plans and deliverables.
- Increase CTR and reply rates by 20% through structured testing and optimization.
Lifecycle Marketing & Social Media Manager
IU · Xalapa, Veracruz · 2021 – 2023
- Implement marketing operations processes and CRM workflows to support acquisition and retention strategies.
- Coordinate content creation and distribution across teams, ensuring consistency and accessibility of assets.
- Organize and maintain content libraries for email, social media, and campaigns.
- Develop reporting systems to track performance and improve decision-making.
- Standardize processes for content planning and execution across departments.
- Double Facebook audience and grow Instagram community by 200%.