Patrick F.
Creative Lead
Compare at US rates $15,000/mo?
AI Experience
Notable Highlight
15 years of experience across digital design, branding, social media, digital marketing, motion graphics, print, and e-commerce support. Industry exposure across manufacturing, entertainment, retail, fashion, luxury, food, government, real estate, and health and wellness. Created social media graphics, paid ads, EDMs, email campaigns, motion graphics, GIFs, presentation decks, and print collateral. Introduced GIFs and motion graphics at a previous company, which later became an official product line. Contributed to a 10% increase in sales through email campaign and e-commerce support work. Most recently worked as a creative lead, managing designers, building processes, and tracking KPIs. Works hands-on with Midjourney, Adobe Firefly, Google Flow and Claude - the AI Experience section above has the examples.
Experience Summary
https://drive.google.com/drive/folders/1dqMaIyAp-TAwIw-_qRnRMeuu_xE6txmc Patrick Joy P. is a Digital Designer and Creative Lead with 15 years of experience across brand development, digital marketing, social media, visual storytelling, art direction, motion graphics, print design, email marketing, and e-commerce support. She has worked remotely since 2010, supporting international clients across manufacturing and construction, entertainment, retail, fashion, luxury, food, government, real estate, and health & wellness. She has particularly strong luxury and premium brand experience, having worked on accounts including Turkish Airlines Arabia, Chimi, LGR, Dean & Deacon, and Barbarulo, with exposure to jewelry for men and women, perfume/fragrance, sunglasses, and premium lifestyle products. At VM, she provided art direction for entertainment, retail, fashion, and luxury brand accounts in Qatar, including developing photography guidelines, social content, product-focused visuals, and video direction. Patrick's digital execution spans social media graphics, sponsored ads, Google paid ads, Performance Max campaigns, EDMs, email campaigns, promotional graphics, carousels, Reels, motion graphics, GIFs, presentation decks, print ads, billboards, signage, packaging, landing pages, and e-commerce assets. She has managed WordPress e-commerce sites and used Figma for web and mobile app design. At DP, she handled high-volume client work before being promoted into quality assurance and designer training responsibilities. She also introduced GIFs and motion graphics beyond static social content, which was later adopted as an official product line. At CYE, she contributed to a 10% increase in sales through email campaign and e-commerce shop support. Most recently, she worked as a Creative Lead, managing designers, building internal processes and SOPs, conducting quality checks, and tracking individual, team, and engagement KPIs tied to post performance. Her approach to luxury design is clean, minimalist, refined, and product-forward, with strong attention to photography quality, product presentation, typography, color, and overall brand consistency.
Key Achievements
Built 15 years of professional experience across digital design, branding, social media, luxury, digital marketing, print, email, e-commerce, web, and motion graphics. Has worked remotely since 2010, supporting international clients across multiple industries and markets. Developed creative work for luxury and premium brands, including Turkish Airlines Arabia, Chimi, LGR, Dean & Deacon, and Barbarulo, covering jewelry, perfume, sunglasses, and lifestyle products. Provided art direction and photography guidelines for luxury and lifestyle brand accounts, ensuring consistent product presentation and visual identity. Introduced GIFs and motion graphics beyond static social content, which was subsequently adopted as one of the company's official product lines. Contributed to a 10% increase in sales through email campaign and e-commerce shop support at CYE. Promoted at DP from graphic designer into quality assurance and designer training responsibilities after successfully handling high-volume client work. Served as Creative Lead, managing designers, building internal processes and SOPs, and tracking individual, team, and engagement KPIs tied to post performance. Managed creative production across social media, paid advertising, email, e-commerce, web, print, and video, providing broad end-to-end design support. Developed and directed short-form video, motion graphics, GIFs, and social content in addition to traditional static design. Experienced in managing WordPress e-commerce sites and Figma-based web/mobile design. Built and implemented project management workflows and automations across platforms including ClickUp and Teamwork.
Skills
Luxury & Premium Brands:
- Turkish Airlines Arabia
- Chimi
- LGR
- Dean and Deacon
- Barbarulo
Luxury Product Categories:
- Jewelry
- perfume/fragrance
- sunglasses
- premium lifestyle products
Industries:
- Luxury
- fashion
- retail
- entertainment
- aviation
- manufacturing
- construction
- food
- government
- real estate
- health and wellness
Brand Development:
- Brand identity
- visual storytelling
- concept development
- art direction
- creative direction
- brand guidelines
Social Media:
- Meta
- Reels
- carousels
- sponsored ads
- social media campaigns
- promotional graphics
Paid Digital Advertising:
- Google Ads
- sponsored ads
- Performance Max (PMax) campaigns
Email & E-Commerce:
- EDMs
- email campaigns
- promotional assets
- e-commerce graphics
- WordPress e-commerce
Web & UI:
- WordPress
- Webflow
- Figma
- web design
- mobile app design
- landing pages
Video & Motion:
- Short-form video
- Reels
- TikTok-style content
- motion graphics
- GIFs
- explainer/infographic videos
- video direction
Print & Production:
- Print ads
- billboards
- signage
- packaging
- mockups
- presentation decks
- ready-to-print files
Photography:
- Art direction
- photography guidelines
- product photography direction
- photo editing
- image enhancement
Adobe Creative Suite:
- Illustrator
- Photoshop
- InDesign
- Premiere Pro
- After Effects
- Adobe Firefly
Design Tools:
- Figma
- Canva
- 3D Tools: SketchUp
- 3ds Max
- Blender
AI Tools:
- Adobe Firefly
- Midjourney
- Google Flow/Google Labs
- ChatGPT
- Claude
- Hugging Face
- Project Management and Operations: Monday.com
- Asana
- ClickUp
- Trello
- Basecamp
- Teamwork
- Airtable
- Freshdesk
Process & Automation:
- SOP development
- quality assurance
- designer training
- workflow management
- project management automations
- ClickUp and Teamwork automations
Leadership:
- Creative team management
- designer training
- quality control
- KPI tracking
- process building
Achievements:
Work Experience
Creative Lead
MG · Doha, Qatar · Jul 2025 - Jul 2026
- Lead creative direction across motion graphics, print, web design, social media, and paid ad campaigns for major accounts including Turkish Airlines Arabia, GWM, Peugeot, Suzuki, Lusail Official, and Qatar Rail.
- Develop and execute campaign strategy from concept through final delivery, ensuring brand alignment across every touchpoint.
- Manage, mentor, and evaluate a design team to maintain elite creative standards.
- Review and approve all creative outputs prior to client delivery.
- Work on tenders and client presentations, developing creative materials to support new business pitches and proposals.
- Participate in the hiring process from candidate assessment through onboarding for new team members.
- Build and document SOPs for the end-to-end creative workflow, closing gaps between intake, production, and delivery.
- Set and track KPI metrics for design quality, turnaround time, and team productivity.
- Develop training materials and onboarding playbooks to standardize skills and brand knowledge across the team.
- Map team roles and responsibilities, aligning individual strengths with project and client needs.
- Manage timelines, resources, and workload distribution across concurrent client projects.
- Present creative concepts and campaign strategy directly to stakeholders.
Brand Design Manager
BIS · Florida, USA (Remote) · Jul 2024 - Sep 2025
- Own brand visual direction across all platforms for a portfolio of startup clients, achieving 100% brand consistency while driving measurable gains in brand awareness and market standing.
- Lead and develop a team of 4 creatives, boosting output quality and production speed by 100%.
- Manage 20-50+ projects daily from concept to launch, maintaining a 100% on-time delivery record.
- Collaborate cross-functionally with 5 departments (Accounts, Web Dev, Social, Ops, Product), reducing revisions by 90%.
- Present concepts and brand strategy to stakeholders, achieving a 100% first-round approval rate.
- Build streamlined workflows and SOPs that doubled efficiency and eliminated bottlenecks.
- Diagnose workflow gaps across departments and build corrective structures to close them.
- Define KPI benchmarks for output quality, turnaround time, and approval rates to measure team performance.
- Produce 100+ on-brand and animated graphic assets monthly, leveraging market trends and insights to strengthen brand engagement and visibility.
- Create onboarding and training materials to fast-track new hires and standardize brand execution.
- Participate in the hiring process from candidate assessment through onboarding for new team members.
- Map team roles against skill sets and project demands to optimize workload distribution.
Chief Designer
CYE · Arizona, USA (Remote) · Dec 2022 - Jun 2025
- Drive creative direction as Chief Designer, delivering 100+ assets per quarter across EDM campaigns, Amazon A+ Content, and digital/social platforms.
- Set and maintain design vision in alignment with business goals, contributing to 100% growth in brand engagement.
- Co-create bold, innovative campaigns with cross-functional teams, rolling out 2-3 new concepts monthly.
- Manage 10-15+ simultaneous live projects using Ontraport and Klaviyo for campaign execution and email/EDM deployment, maintaining a 100% on-time delivery rate.
- Deliver static and animated visual content that drives a 10% lift in measurable KPIs.
- Identify gaps in the creative workflow and implement structured processes to close them, improving consistency across deliverables.
- Set KPI benchmarks tied to engagement and campaign performance to measure creative impact.
- Develop training resources and design guidelines to align team output with brand vision.
- Integrate 3+ new tools and creative approaches yearly to stay ahead of industry trends.
Art Director
VM · Doha, Qatar · Jul 2022 - Jul 2023
- Lead client-facing creative vision and direction for luxury brand accounts including CHIMI, LGR, Deakin & Francis, Barbarulo, Halcyon Days, and Rapport, delivering 100+ static and animated design outputs per quarter.
- Direct team's artistic output, ensuring 100% alignment with brand guidelines and visual standards across all client accounts.
- Successfully design overall storefront and branding for Magic Village, elevating brand presence and market positioning.
- Collaborate directly with clients and internal teams to produce 2-4 campaign concepts per month.
- Manage client relationships and project pipelines for 5 simultaneous active accounts.
- Maintain design consistency across multiple luxury brands, platforms, and touchpoints.
- Map team strengths against client accounts and project types to optimize creative output and pipeline coverage.
Quality Assurance Specialist
DP · Arizona, USA (Remote) · Jun 2020 - May 2022
- Own quality control for 100+ weekly design outputs, reviewing typography, color, layout, and overall aesthetics across 20+ designers globally.
- Train and mentor graphic designers to elevate craft standards and align output with brand and client expectations.
- Participate in performance reviews and analysis, providing structured feedback to support designer growth and accountability.
- Contribute to developing and improving overall design processes and QA workflows, accelerating turnaround and eliminating friction.
- Maintain creative consistency across diverse brands and industries at scale.
- Deliver actionable design feedback that elevates quality and eliminates revision cycles.
- Serve as a bridge between designers and clients, improving communication efficiency by 100%.
Graphic Designer
DP · Arizona, USA (Remote) · Aug 2017 - Jun 2020
- Serve as direct client-facing point of contact for 20+ client accounts, managing communication and creative requests with a 100% no-rejection target.
- Produce 150+ visual assets monthly across digital and print channels, including web assets, ebooks, and paid ad designs.
- Design logos, static and animated graphics, and illustrations for 10+ brand identities.
- Create high-performing marketing materials including social media, brochures, and ads - 50+ assets per campaign.
- Design website visuals and web assets to enhance user experience and ensure brand consistency.
Social Media Graphic & Motion Designer
RHG · Doha, Qatar · Apr 2015 - May 2017
- Pioneer motion graphics as a self-initiated offering, successfully pitching and launching it as a new company product line where none previously existed.
- Manage major client accounts including Johnny Rockets, Little Caesars, Chuck E. Cheese, QSL, QFA, and Regency Travel and Tours.
- Deliver 100+ monthly assets across multi-industry clients, creating graphics, animations, and video content with 10-20 daily posts across platforms.
- Create monthly social media templates used to build and standardize each client's monthly content calendar.
- Manage daily publishing on Facebook, Instagram, YouTube, LinkedIn, and Twitter with 100% content consistency.
- Launch social media brand identities for 10+ new clients across diverse sectors.
- Produce photography to enhance content quality and audience engagement for Regency Group Holding and its subsidiaries.
- Handle branding and print design projects from concept through final delivery.
a previous company Web & Graphic Designer
RW · Remote / Worldwide · Jul 2012 - Present
- Build a global client base, securing 10+ successful projects within months of starting.
- Maintain long-term client relationships with 100% repeat client engagement.
- Deliver design projects for global and institutional clients including the United Nations.
- Lead brand development for Brainflakes, an award-winning STEM construction toy line by VIAHART featuring vibrant, interlocking plastic discs.
- Win the I ♥ Amsterdam souvenir design competition for Marcel Elbers Souvenirs, an Amsterdam-based souvenir and gift design company.
- Deliver branding, company profile, and design support for SAFI Engineering Afghanistan, a leading Afghanistan-based manufacturer and supplier of energy and industrial equipment including diesel and portable generators, cogeneration systems, solar energy products, liquid storage solutions, and transformers.
- Specialize in marketing collateral: brochures, catalogs, print materials, and digital campaigns.
- Design high-impact ads (GIFs, static and animated posters, flyers, banners) across industries.
- Develop end-to-end brand identities including logos, corporate profiles, and packaging.
- Create 15 logo concepts daily based on client briefs, while introducing original creative directions.
- Deliver diverse styles ranging from modern and corporate to retro and playful.
- Handle vector portraits, character designs, and 3D logos/icons for apps.
Brand Developer / Logo Designer
MPM · Florida, USA (Remote) · Jul 2013 - May 2015
- Create 15 logo concepts daily based on client briefs, while introducing original creative directions.
- Deliver diverse styles ranging from modern and corporate to retro and playful.
- Handle vector portraits, character designs, and 3D logos/icons for apps.
Marketing Specialist & Web/Graphic Designer
MDP · Quezon City, Philippines · Jan 2013 - Apr 2013
- Develop marketing strategies to boost sales and product visibility across regional markets.
- Organize and execute 10+ events across major Philippine cities for the Kustom Bar Tour campaign.
- Design print assets, manage website updates, and develop video storyboards to support campaign rollout.
Web & Graphic Designer (Part-Time)
KT · Melbourne, Australia (Remote) · Mar 2011 - Dec 2012
- Create print and digital advertising materials including brochures, catalogs, EDM campaigns, and Yellow Pages ads.
- Design logos, business cards, and client websites.
- Manage product image archiving and schematic drawings.
Graphic Designer (Sales)
JCD · Quezon City, Philippines · Sep 2010 - Jun 2011
- Produce on-the-spot custom designs in a fast-paced retail environment, meeting tight client deadlines.
- Prepare print-ready files for production, ensuring accuracy and quality through file checks and sample prints before full production runs.
- Boost sales through proactive customer engagement and product promotion, combining design and sales expertise.
Graphic Artist
AOC · Quezon City, Philippines · Feb 2010 - Sep 2010
- Produce print materials including newspaper ads, spreads, flyers, and mailers with clear, strong messaging aligned to campaign goals.
- Present design concepts to account managers and stakeholders.
- Collaborate with printers, copywriters, photographers, and marketing specialists.
Product Developer / Graphic Designer
JCD · Quezon City, Philippines · May 2007 - Feb 2010
- Develop sales-driving products from concept through prototyping and testing, owning the full product development cycle including CNC machine operation.
- Create and standardize design templates, then train designers on template usage and demonstrate print-and-cut production processes to the production team.
- Train newly hired designers on tools, templates, and quality standards to fast-track onboarding.
- Create marketing materials including ads, brochures, and packaging.
- Manage design layouts for products: keychains, signage, and desk accessories.
- Handle logo tracing, color management, template creation, product coding, and proofreading for quality and consistency.