Notable Highlight
Over 12 years of experience in graphic and production design, with extensive expertise in packaging, print production, and brand execution for global consumer brands including Dove, Degree, L'Oréal, and Unilever.
Experience Summary
Fernanda is a Senior Graphic Designer with over 12 years of experience across agencies, in-house teams, and freelance projects for digital and print media. She designed packaging, marketing collateral, and brand assets for global consumer brands including Dove, Degree, L'Oréal, Unilever, and RM. Her background includes developing packaging concepts, adapting dielines, preparing print-ready files, managing high-volume SKU projects, and coordinating with print vendors to ensure production accuracy. She is proficient in Adobe Illustrator, Photoshop, InDesign, Figma, and Canva, and works effectively within established brand systems while maintaining consistency across multiple product variations. She brings strong attention to detail, organized workflows, and expertise managing complex production projects through structured file management and spreadsheets.
Key Achievements
Over 12 years of professional experience in graphic, packaging, and production design. Designed packaging and production-ready artwork for internationally recognized brands including Dove, Degree, L'Oréal, Unilever, and RM. Successfully managed packaging adaptation projects involving large SKU portfolios while maintaining strict brand consistency and production standards. Prepared print-ready files, adapted dielines, and collaborated directly with print vendors to ensure accurate production and reduce rework. Led end-to-end print production processes, including packaging, catalogs, point-of-sale materials, trade show graphics, and marketing collateral. Worked across agency, freelance, and in-house environments, supporting both digital and print campaigns.
Skills
Work Experience
Senior Graphic Designer
ON · Miami, USA (remote) · June 2024 – Present
- Design impactful presentations and pitch decks, consolidating complex inputs into clear, cohesive narratives for clients and stakeholders.
- Elevate brand visuals to align with a luxury audience, reflecting the high standards of the company's services.
- Design websites and landing pages in Squarespace and other no-code platforms, delivering user-friendly and visually aligned experiences.
- Guide and mentor a junior designer, ensuring consistency across all brand and campaign materials.
- Contribute to stronger brand perception, higher stakeholder engagement, and closing of high-value contracts with clients such as Qatar Airways and Tito's Vodka.
Generative AI Designer (Project-Based Freelancer)
OB · London, UK (remote) · February 2026 – Present
- Create and adapt AI-generated e-commerce assets for brands including Dove Hair, Degree, Dove Men+Care, and Knorr, using Pencil AI to develop Amazon marketplace content such as A+ / Enhanced Content Pages, supplemental product images, and DSP-compatible display ad banners.
- Work with 7 Omni-Channel Assets frameworks, creating and adapting hero images, ingredient swaps, product adaptations, lifestyle compositions, and conversion-focused e-commerce visuals while maintaining brand consistency and photorealistic quality standards.
- Integrate generative AI tools into creative production to expand visual possibilities and speed up delivery.
- Collaborate with global teams across North America, Europe, and Latin America to execute multi-market campaigns.
- Elevate the visual quality and consistency of campaign assets across multiple brands and regions.
Paid Ads and Organic Content Designer (Freelancer)
SOC. · Georgia, US (remote) · December 2025 – Present
- Create and adapt assets for performance-driven campaigns across paid social channels.
- Produce and iterate multiple creative variations to support A/B testing and campaign optimization.
- Create ad creatives and organic assets optimized for platforms such as Meta.
- Collaborate with cross-functional teams across North America, Europe, Latin America, and Asia.
Senior Graphic Designer
SCM. · Blumenau, Brazil · October 2022 – May 2024
- Lead full creative direction on a team of junior designers, covering branding, packaging, print, and digital materials.
- Deliver consistent branding across physical and digital touchpoints that reinforce market positioning, increase visibility, and contribute to improved sales performance in the early months post-launch.
- Collaborate with marketing and sales teams to deliver designs aligned with engagement, performance, and ROI goals.
- Design trade show booths, event materials, and POS displays, strengthening brand visibility, creating engaging attendee experiences, and supporting sales performance at high-profile events.
- Produce email marketing campaigns and newsletters using HubSpot, Mailchimp, and Klaviyo, supporting lead generation and customer retention.
Digital Graphic Designer
SDS · Portugal (remote) · December 2020 – January 2022
- Design paid media creatives with A/B testing, directly supporting sales conversions on key channels.
- Create corporate websites and multiple landing pages for different verticals (Implants, Beauty), ensuring alignment with Swiss Dental's brand guidelines while differentiating sub-brands through a consistent yet tailored visual system.
- Produce e-books, catalogs, and brochures to capture leads and nurture prospects, significantly contributing to sales growth.
Senior Graphic Designer
RM · Blumenau, Brazil · June 2019 – December 2020
- Lead the design department, delivering creative solutions for the company and its retail clients, including storefront signage, in-store materials, POS displays, wobblers, and banners.
- Lead visual communication for motorcycle trade shows and corporate events, ensuring brand consistency and audience engagement through a full 360° design approach, from booth graphics, printed materials, and digital screens to uniforms, giveaways, and branded merchandise.
- Manage end-to-end print production with suppliers by delivering files in the exact required formats and specifications, reducing errors and rework while ensuring faster approvals.
- Develop packaging concepts in collaboration with international suppliers, adapting dielines and specifications to create customized, production-ready packaging aligned with brand standards.
Art Director
Ple. · Blumenau, Brazil · January 2019 – May 2019
- Serve clients across diverse industries in an agency environment, adapting quickly to different market segments.
- Create digital and print graphic materials, delivering cohesive designs aligned with each client's brand identity.
- Design packaging, flyers, catalogs, and books, ensuring high-quality visual communication that reinforce brand positioning.
Independent Graphic Designer
Curitiba, Brazil · June 2013 – Present
- Develop print and digital materials for multiple clients across home decor, brewery, fitness, fashion, real estate, pet insurance, dental/healthcare, property management, and other industries.
- Prepare print-ready files with precise color separations and prepress specifications, reducing errors and ensuring flawless production.
- Design packaging and develop materials that reinforce brand positioning and drive customer appeal.
- Apply AI-powered tools to generate creative concepts, explore multiple design directions, and optimize workflows.
- Demonstrate strong project and time management skills, balancing multiple priorities and meeting deadlines.