Estefani T.
✨ Newly AddedSocial Media Lead
Notable Highlight
Generated 21.1M organic views and K USD in sales launching TikTok Shop end-to-end at RC, scaling followers by 10K across platforms in 3 months.
Experience Summary
Social media strategist with 4 years of experience in influencer marketing, content strategy, and performance-driven campaigns. Demonstrated expertise in TikTok Shop launches, creator partnerships, UGC campaigns, and multi-platform social growth. Led social media initiatives at RC, driving measurable conversions and audience engagement.
Key Achievements
At RC, generated 21.1M organic views, 93.8K likes, and 24.5K saves from a single content concept, and drove USD in TikTok Shop sales in June 2026 after achieving 381 product sales within the first 1.5 months of launch. Grew Instagram by 9,000 followers and TikTok by 1,000 followers within three months, averaging 20,000+ views per post, and increased holiday campaign engagement by 15% and views/reach by 20%. Awarded a 50% academic excellence scholarship at Tec. de Monterrey.
Skills
Work Experience
Social Media Lead
RC · Monterrey, Mexico · Sep 2024 – Present
- Identified a key audience pain point and translated it into a high-performing content concept, generating 21.1M organic views, 93.8K likes, 24.5K saves, 891 shares, and significant follower growth.
- Led the end-to-end launch of TikTok Shop, including seller onboarding, affiliate program implementation, and a full-funnel content strategy integrating in-house content, influencers, UGC, and live shopping, generating USD in sales in June 2026 after achieving 381 product sales within the first 1.5 months.
- Produced high-performing in-house content and leveraged trend analysis to create timely, brand-relevant campaigns, averaging 20,000+ views per post while growing Instagram by 9,000 followers and TikTok by 1,000 followers within three months.
- Identified high-potential creators and led monthly UGC campaigns, briefing 8 creators and driving content that consistently achieved 10,000+ average views and increased audience engagement by tracking campaign performance to improve engagement and conversions.
- Designed and executed integrated seasonal campaigns combining in-house content, influencers, and UGC, increasing engagement by 15% and views/reach by 20% during the holiday season.
- Managed influencer and creator partnerships, including sourcing creators, briefing UGC campaigns, coordinating 50+ monthly product seedings, tracking performance, overseeing a MXN campaign budget, and executing weekly TikTok Lives to drive engagement and conversions.