Notable Highlight
Joy successfully led digital strategy and integrated marketing initiatives for Africa's most recognized brands, including EABL, Pernod Ricard, Safaricom, KCB Group, NCBA Bank, Co-operative Bank, DSTV, Kimberly-Clark, L'Oréal, Cellulant, MyDawa, Mi Vida Homes, SO!
Experience Summary
Joy R. Wanjiru J. is a senior Digital Communications, Marketing, and Brand Strategy leader with over 12 years of experience driving digital growth, content strategy, and integrated marketing campaigns across Africa. She led digital departments, managed multi-million-shilling P&Ls, and partnered with major brands across FMCG, banking, telecommunications, media, real estate, and nonprofit sectors. Her expertise spans brand storytelling, social media strategy, influencer marketing, content operations, digital performance marketing, executive communications, and client relationship management. She has extensive experience leading cross-functional teams and executing multi-market campaigns across East, West, Central, and Southern Africa.
Key Achievements
Joy scaled Oxygène Marketing's annual digital revenue from KES 50 million to KES 96 million within a year while managing a KES 100 million departmental P&L and leading a team of 12. At Belva Digital, she grew her business unit from KES 49 million to KES 66 million and earned the CEO Award for leading the agency's top-performing business unit. She led EABL's "Usichome Responsible Campaign," which reached 13 million people, generated more than 20 million social impressions, and achieved 55% positive sentiment. She managed Mi Vida's property lead generation campaign, delivering over 820 qualified leads and directly contributing to KES 32 million in property sales. She led regional campaigns for Co-operative Bank, DSTV, SO! Gasho, Tusker Cider, Pernod Ricard, Sidian Bank, and Safaricom, consistently delivering measurable improvements in brand visibility, customer engagement, campaign performance, and commercial growth.