Karl B.
Affiliate Brand Manager
Compare at US rates $10,500/mo?
Notable Highlight
Karl built Karma and Luck's creator affiliate program from a largely coupon- and loyalty-driven base by onboarding LTK, negotiating the $5,000 sign-up fee to zero, and launching a product-seeding strategy with 100 to 150 items. This generated $3,000 in week three from four influencers and scaled to approximately $20,000 to from LTK alone. This represents his clearest example of building and scaling a creator-led affiliate channel from scratch.
Experience Summary
Affiliate marketing specialist with 6+ years of experience managing brand partnerships, influencer campaigns, and creator acquisition across wellness, nutrition, F&B, and lifestyle sectors. Skilled in affiliate network management, campaign optimization, and partner relationship coordination.
Key Achievements
- Managed the Target account at AP, which generated $2M-$2.5M monthly. Leveraged content sites and trusted coupon partners to drive affiliate revenue at scale.
- Scaled Bushng from zero partners to $50K-$100K in monthly revenue by onboarding quality affiliates and building the program from scratch.
- Built the influencer program for Karma and Luck through LTK by negotiating the sign-up fee from $5,000 to zero, then seeding 100-150 products to creators. The program generated $3,000 in week three from four influencers and grew to $20K-$25K monthly from LTK alone.
- Identified a significant revenue drop on the Universal Yums account before the client noticed it. Traced the issue to a top-performing partner's website upgrades, confirmed with the partner directly that traffic would resume, and saw revenue recover within two days.
- Converted unlinked brand mentions into affiliate partnerships across 10 brands under one agency. Used Claude to gather contact details and sent personalized outreach to 100-200 site owners, converting approximately 25-30% into active affiliates.
Skills
Work Experience
Affiliate Brand Manager
FB · 2025 - Present
- Managed multiple brands across wellness and nutrition, food and beverage, pet wellness, lifestyle services, and golf performance.
- Built partnerships across major affiliate networks such as Impact and Awin.
Affiliate Marketing Manager
AP · 2024 - 2025
- Managed partner relationships by coordinating communication and tracking campaign performance to ensure accuracy.
- Ran affiliate programs while analyzing results and optimizing strategies for better growth.
Content Creator Acquisition Assistant
a previous company · 2024 - 2025
- Identified numerous potential creators who would be a great fit for a previous company's platform.
- Provided outreach and support through the onboarding journey.
Influencer/Affiliate Marketer
FSF · 2019 - 2024
- Built brand partnerships by collaborating on content and editing videos to showcase client products in an engaging way.
- Ran influencer campaigns while tracking results and improving social media pages.