Karl B.
✨ Newly AddedAffiliate Brand Manager
Notable Highlight
Karl built Karma and Luck's creator affiliate program from a largely coupon- and loyalty-driven base by onboarding LTK, negotiating the sign-up fee to zero, and launching a product-seeding strategy with 100 to 150 items.
Experience Summary
Affiliate marketing specialist with 6+ years of experience managing brand partnerships, influencer campaigns, and creator acquisition across wellness, nutrition, F&B, and lifestyle sectors. Skilled in affiliate network management, campaign optimization, and partner relationship coordination.
Key Achievements
- Managed the Target account at AP, which generated M–M monthly. Leveraged content sites and trusted coupon partners to drive affiliate revenue at scale. - Scaled Bushng from zero partners to K–K in monthly revenue by onboarding quality affiliates and building the program from scratch. - Built the influencer program for Karma and Luck through LTK by negotiating the sign-up fee from to zero, then seeding 100–150 products to creators. The program generated in week three from four influencers and grew to K–K monthly from LTK alone. - Identified a significant revenue drop on the Universal Yums account before the client noticed it. Traced the issue to a top-performing partner's website upgrades, confirmed with the partner directly that traffic would resume, and saw revenue recover within two days. - Converted unlinked brand mentions into affiliate partnerships across 10 brands under one agency. Used Claude to gather contact details and sent personalized outreach to 100–200 site owners, converting approximately 25–30% into active affiliates.
Skills
Work Experience
Affiliate Brand Manager
FB · 2025 – Present
- Managed multiple brands across wellness and nutrition, food and beverage, pet wellness, lifestyle services, and golf performance.
- Built partnerships across major affiliate networks such as Impact and Awin.
Affiliate Marketing Manager
AP · 2024 – 2025
- Managed partner relationships by coordinating communication and tracking campaign performance to ensure accuracy.
- Ran affiliate programs while analyzing results and optimizing strategies for better growth.
Content Creator Acquisition Assistant
Fli. · 2024 – 2025
- Identified numerous potential creators who would be a great fit for Fli.'s platform.
- Provided outreach and support through the onboarding journey.
Influencer/Affiliate Marketer
FSF · 2019 – 2024
- Built brand partnerships by collaborating on content and editing videos to showcase client products in an engaging way.
- Ran influencer campaigns while tracking results and improving social media pages.