Notable Highlight
Over 20 years of graphic design, branding, production, and creative leadership experience. Led design teams, developed brand identities, and delivered creative solutions for global and regional brands.
Experience Summary
Nancy was a Senior Graphic and Production Designer with more than 20 years of experience in branding, print production, packaging, and creative leadership. Her career began in pre-press and print production, where she built a strong foundation in packaging workflows, including color proofing, dielines, print preparation, and quality control. She led design teams for over a decade as Head of Design, managing branding, production, and print deliverables for clients including Tupperware, Neutrogena, Jafra, and industrial brands. Most recently, she worked as a Production Designer at Ude., creating digital and print assets for global campaigns, preparing final production files, coordinating with stakeholders and vendors, and ensuring all materials met brand and production standards. She was highly proficient in Adobe Creative Cloud, Figma, and production workflows, with extensive experience maintaining quality, organization, and consistency across high-volume projects.
Key Achievements
More than 20 years of professional experience in graphic design, production design, and print production. Led creative teams as Head of Design for over 10 years, overseeing branding, production, and client strategy. Built expertise in packaging production at a specialized print company producing packaging for brands including Jafra and major beverage companies. Managed print production, color proofing, vendor coordination, and quality control throughout the entire production process. Served as Production Designer at Ude., producing global marketing campaigns, print collateral, event graphics, and production-ready artwork while collaborating with cross-functional teams. Worked directly with print vendors to review proofs, maintain production quality, and ensure brand consistency across large-scale projects. Advanced proficiency in Adobe Illustrator, Photoshop, InDesign, Figma, Firefly, Affinity Designer, and CorelDRAW.
Skills
Work Experience
Production Designer
Ude. · Dec 2024 – Feb 2026
- Architected and executed the localization and adaptation of master designs into multi-format visual assets for global marketing campaigns, maintaining 100% brand integrity across Marketplace and UB platforms.
- Leveraged Asana to map complex project dependencies and multiphase review hierarchies for comprehensive website banner updates, eliminating bottlenecks and optimizing delivery timelines.
- Owned end-to-end management, procurement, and technical quality control for large-scale physical branding, international corporate events, and complex environmental design projects.
- Governed operational relationships with international cross-functional stakeholders, balancing meticulous quality control with tight project timelines and scope parameters.
- Served on the Mexico City Site Council as the Engagement/Office Pulse Lead, directing local workplace strategy and cross-functional cultural initiatives to scale employee engagement.
Independent Consultant & Brand Design Strategist
BDC · May 2019 – Nov 2024
- Executed comprehensive audits across corporate ecosystems to identify visual misalignments, deploying systematic corrections and authoring scalable Corporate Identity Manuals and Brand Guidelines to secure long-term consistency across diverse B2B and B2C touchpoints.
Senior Graphic Designer
JSH · Aug 2022 – Mar 2024
- Orchestrated the systemic update and scalable design of complex corporate collateral suites—including large-scale international event backing, brand environments, and executive literature—under rigid enterprise parameters.
- Directed high-stakes print production lifecycles for global event graphics, managing the end-to-end technical pipeline from digital layout to final physical output with 100% accuracy.
Head of Design & Creative Operations Director
CCS · Mar 2009 – Jun 2021
- Partnered directly with C-suite executives, HR, and PR Directors to architect and execute comprehensive internal communication campaigns and monthly media plans for enterprise clients (including Gerdau Corsa and KraussMaffei).
- Directed internal design teams on daily deliverables while managing the onboarding, scheduling, and project execution of external specialists (photographers, developers, animators, and web developers) to scale creative capacity dynamically.
- Spearheaded the translation and local adaptation of global creative assets from Germany and Brazil, ensuring 100% compliance with strict corporate visual systems across multi-market rollouts.
- Managed end-to-end print specifications, budget allocation, and strategic alliances with 4+ concurrent vendors (offset printing, large-format, and POP displays), optimizing production quality and ensuring cost-efficiency.
- Directed full-lifecycle operations and external staff matrices of up to 5 crew members for high-visibility corporate activations, annual job fairs, and large-scale international events across Mexico, Panama, Costa Rica, and Jamaica.
- Conceptualized and deployed comprehensive Brand Guidelines and Corporate Identity Manuals to standardize design workflows, corporate stationery, and regional branding across all corporate environments and fleet vehicle wraps.
- Spearheaded multi-channel content creation and asset deployment across websites, social media, and targeted email marketing campaigns to support corporate training and major promotional initiatives.
Senior Graphic Designer
SSBB · Jul 2007 – Jun 2008
- Spearheaded the operational restructuring and design overhaul of the Tupperware distributor publication, strategically scaling the content architecture by 200% (from 8 to 24 pages) while directing product photography pipelines, high-end post-production, and layout execution.
- Partnered directly with corporate Marketing executives and vendors to enforce global brand guidelines; directed final color-proofing and technical press checks (machine foot) to ensure zero-defect production pipelines.
- Managed layout localization, asset adaptation, and regional media planning for CNN and CNN en Español networks, including the rollout of complex, large-scale environmental graphics for international exhibitions.
- Engineered comprehensive, multi-channel Point-of-Purchase (POP) systems (stoppers, danglers, pendants, structural blister packaging) to optimize brand visibility and drive consumer engagement across major supermarket and pharmacy chains.
- Directed high-stakes print production lifecycles for global event graphics, managing the end-to-end technical pipeline from digital layout to final physical output with 100% accuracy.
Graphic Designer & Production Specialist
EOA · Sep 2004 – Jun 2007
- Supervised the physical and structural redesign of product packaging and commercial labeling; engineered high-fidelity physical mock-ups to secure visual, structural, and manufacturing production integrity.
- Orchestrated the end-to-end pre-press workflow, leading technical file auditing, advanced imposition, and color-critical calibration in direct alignment with the pressroom to eliminate production errors.
- Spearheaded the end-to-end design and execution of high-volume corporate editorial projects, including corporate agendas, monthly periodicals, educational textbooks, and commercial catalogs.
Graphic Designer & Pre-Press Operations
ID · Oct 2003 – Aug 2004
- Led the visual execution and layout architecture for a diverse portfolio of complex editorial and POP projects, translation-mapping structural requirements from initial concept through final physical production.
- Controlled the end-to-end pre-press workflow, executing comprehensive file audits, complex imposition logic, and advanced technical quality planning to guarantee zero-defect, high-volume production outputs.
Graphic Designer
Ima. · Aug 2002 – Aug 2003
- Designed and coordinated the creative execution for the Sennheiser international launch campaign featuring high-profile global artists (Shakira, Sting, Avril Lavigne); developed and localized a comprehensive, multi-market POP suite for the Mexican and Brazilian markets.
- Pioneered a Talavera-style product design for a high-volume national promotion for Sal La Fina, earning a prestigious Special Mention at the a! Design Awards; the commercial success led to an extended, full-scale collection produced by Ánfora.
- Engineered structural packaging solutions and asset delivery systems for major consumer brands (Sal La Fina), while developing targeted retail marketing pipelines and editorial assets for enterprise clients including Kodak Professional and Walmart.
- Systematized the layout and visual architecture of high-visibility corporate assets, including internal publications, complex technical reports, and specialized commercial editorial covers.