Oscar B.

Experience Summary

Oscar is a senior Programmatic Media Buyer and Performance Marketing professional with over seven years of experience managing enterprise-level paid media campaigns across North American markets. He currently serves as a Programmatic Lead Trader at a previous company, where he manages a portfolio of 8–10 clients across D2C, healthcare, lead generation, and consumer industries, overseeing M–M in monthly advertising spend. He leads a team of two junior traders and one data analyst while owning end-to-end execution of omnichannel programmatic campaigns across CTV, OTT, Display, Native, OLV, Audio Streaming, and DOOH using platforms such as DV360, The Trade Desk, Adelphic, Roku Ads Manager, and AdTheorent. Prior to a previous company, Oscar worked at M (Media Futures Group) as a Media Activation Manager supporting Google's internal business units. He led a team of seven coordinators responsible for campaign execution, quality assurance, optimization, reporting, and workflow management across brands including YouTube, Pixel, Chrome, Chromebook, Fitbit, Google Fi, and Google Cloud. During this role, he managed over M in monthly media investments across Google Ads, DV360, Amazon DSP, The Trade Desk, and related analytics platforms while collaborating closely with North American stakeholders. Throughout his career, he built extensive expertise in media planning, audience strategy, campaign optimization, attribution, conversion tracking, creative testing, reporting, and performance analysis across Google, Meta, TikTok, LinkedIn, Snapchat, and multiple enterprise DSPs. He combines strong technical programmatic knowledge with leadership experience and a data-driven approach to scaling high-performing paid media campaigns.

Key Achievements

* Manages M–M monthly advertising budgets across multiple North American clients at a previous company. * Previously managed M+ monthly media investments supporting Google's internal business units through GroupM. * Led a 7-person Programmatic Operations team supporting Google's North American media activation. * Managed omnichannel campaigns across CTV, OTT, Display, Native, Audio Streaming, OLV, and DOOH. * Supported global brands including Disney+, Warner Bros., Toyota, HBO, Walgreens, AT&T, General Mills, Bud Light, Corona, Paramount Pictures, Pizza Hut, Cadillac, Dove, and Grupo Bimbo. * Built data-driven optimization frameworks using audience segmentation, whitelist/blacklist strategies, and first-party and third-party data to improve campaign performance and ROAS. * Developed executive dashboards and reporting solutions using CM360, Looker, and Power BI for client and leadership reporting.

Skills

Work Experience