Notable Highlight
Scaled NA-driven creative workflows from M to M ARR in 7 months, delivering 12–18% lift in Meta ROAS and identifying 2+ winning creatives per week at 40% faster testing efficiency.
Experience Summary
Product growth and marketing professional with 4+ years scaling user acquisition, retention, and revenue across mobile apps, SaaS, and e-commerce. Expert in paid advertising (Google Ads, Meta), creative strategy, ASO, and data analytics. Drove measurable growth through AI-powered optimization and cross-functional collaboration.
Key Achievements
At NA, Sana contributed to scaling the business from M to M ARR in seven months (+133% growth) and drove a 12–18% lift in Meta ROAS while reducing cost per acquisition by approximately 15–25%. At AB, she improved CTR by 25%, boosted engagement rates by 15%, and increased overall campaign effectiveness by 30%. At VA, she achieved a 20% increase in revenue through strategic demographic targeting and led ASO and growth efforts across 11 Android apps, achieving ROAS of up to 1.4 on Google and Meta campaigns.
Skills
Work Experience
Senior Creative Strategist
AB · Nov 2024 – Present
- Conducted competitor analysis and market research using Foreplay, TikTok Creative Center, and Facebook Ads Library to drive creative strategy and creative briefs.
- Executed targeted ad creatives that increased conversions by up to 20% and improved ROAS by 1.2x.
- Collaborate with cross-functional teams to align creative strategies with business goals, ensuring campaigns meet weekly targets.
- Optimized creatives based on performance data, improving click-through rates (CTR) by 25%.
- Utilized A/B testing to refine creative assets, boosting engagement rates by 15%.
- Analyzed user behavior to guide creative decisions, driving a 30% increase in overall campaign effectiveness.
User Acquisition Manager
NA · Oct 2025 – May 2026
- Leveraged NA to streamline creative strategy, content ideation, and marketing workflows, contributing to scaling the business from M to M ARR in 7 months (+133% growth).
- Utilized NA's generative tools to develop high-conversion ad concepts, driving a +12–18% lift in Meta ROAS through improved creative performance.
- Applied AI-driven insights to optimize campaign direction and positioning, consistently identifying 2+ winning creatives per week and increasing testing efficiency by ~40%.
- Integrated NA into daily workflows, reducing manual effort by ~30–40% and accelerating campaign turnaround time by ~25%.
- Conducted data-backed creative analysis using NA to validate concepts and forecast trends, improving decision accuracy and contributing to a +15–20% increase in campaign performance consistency.
- Used advanced prompt engineering within NA to generate precise, conversion-focused outputs, improving creative relevance and engagement rates by ~10–15%.
- Leveraged AI-led creative testing on Meta Ads to scale top-performing campaigns, increasing overall ad efficiency and reducing cost per acquisition by ~15–25%.
- Collaborated cross-functionally with media buyers and creative teams to align AI-driven insights with performance strategy, improving execution speed and campaign outcomes.
Growth Manager
Ozi · May 2024 – Sept 2024
- Oversaw end-to-end product growth, retention, and scalability.
- Implemented strategies to drive user acquisition and engagement.
- Analyzed data to optimize marketing campaigns and improve ROI to 1.2.
- Worked closely with product team to ensure alignment on growth objectives and meeting weekly team targets.
- Integrated new features via updates to improve user base.
- Made data-driven decisions by analyzing user funnels and enhancing the user experience.
Product Growth Manager
VA · Nov 2023 – May 2024
- Optimized ad spend and targeting, achieving a ROAS of up to 1.4.
- Oversaw product growth life cycle and introduced new features leading to increased weekly renewals.
- Led efforts to enhance user retention through personalized engagement strategies.
- Suggested UI/UX updates that improved user interface and increased user stickiness.
- Executed Google and Meta campaigns optimizing keywords and creatives to achieve ROAS of up to 1.4.
- Conducted data analysis using Mixpanel, Singular, Google AdMob, Google Analytics, and Google Play Console.
- Achieved a 20% increase in revenue through strategic targeting of different demographics.
- Led marketing efforts for 11 Android apps, focusing on ASO to enhance app rankings.
- Collaborated with cross-functional teams to create creatives and initiated UGC content creation.
Content and Listing
MT · Islamabad · Nov 2022 – Nov 2023
- Spearheaded successful product search optimization initiatives for improved search results.
- Utilized Mixpanel for data-driven decision-making and insights into user behavior.
- Ensured content quality assurance and organized training sessions for content enhancement, reaching content listing targets.
- Streamlined processes to reduce content creation time by 30%.
- Collaborated with category teams to optimize product descriptions and images, resulting in a 75% accuracy rate.
Amazon Private Label Marketing Strategist (Part-time)
Islamabad · Dec 2020 – Jan 2022
- Managed and optimized PPC advertising campaigns, enhancing product visibility and conversions.
- Utilized Amazon Advertising tools for effective budget allocation and performance monitoring.
- Conducted data analysis and reporting for key performance indicators (KPIs).