Krisa A.
Marketing Head
Compare at US rates $21,000/mo?
AI Experience
Notable Highlight
At a previous company, she activated 10,000+ creators monthly (600% growth) and delivered the brand's #1 Share of Influence in Skincare for over two years. At TikTok, she spearheaded a festival campaign generating 1.3B+ video views and USD 250K+ in secured media value, and launched the #TravelPH hashtag to 2B+ video views in under a year. At VS, she led a flagship store reopening that produced 128 PR/influencer placements, 17.5M+ total reach, and PHP 5M+ in earned media value within three weeks. In her FB, she drove 3,000%+ month-on-month sales growth by relaunching three consumer brands across e-commerce platforms. Works hands-on with ChatGPT - the AI Experience section above has the examples.
Experience Summary
Krisa is a marketing leader with over six years of experience in influencer marketing, digital strategy, brand advocacy, and social media across the Philippines and Southeast Asia. She held senior roles at TikTok, a previous company (Garnier), VS, the NBA, and a previous company. Krisa specialized in building and scaling creator and advocate ecosystems, activating 10,000+ creators monthly at a previous company and generating over 1.3 billion video views at TikTok. She demonstrated strong commercial acumen in budget management, agency oversight, and go-to-market strategy. She currently leads marketing across a multi-brand consumer portfolio in her FB, driving e-commerce growth and retail expansion.
Key Achievements
At a previous company, she activated 10,000+ creators monthly (600% growth) and delivered the brand's #1 Share of Influence in Skincare for over two years. At TikTok, she spearheaded a festival campaign generating 1.3B+ video views and USD 250K+ in secured media value, and launched the #TravelPH hashtag to 2B+ video views in under a year. At VS, she led a flagship store reopening that produced 128 PR/influencer placements, 17.5M+ total reach, and PHP 5M+ in earned media value within three weeks. In her FB, she drove 3,000%+ month-on-month sales growth by relaunching three consumer brands across e-commerce platforms.
Skills
Work Experience
Marketing Head
FB · Jul 2025 - Present
- Lead marketing strategy and growth initiatives across a portfolio of consumer brands: YAVA (premium granola brand imported from Bali, Indonesia), Vifon (Vietnamese instant noodle and pho brand), Fralific (children's apparel brand distributed nationwide), BBakery (creative bakery concept with flagship store in SM Megamall), and a faith-based apparel venture currently in development.
- Built and managed a team of four freelance marketers across content, design, e-commerce, and digital marketing functions.
- Relaunched three consumer brands across e-commerce platforms, driving 3,000%+ month-on-month sales growth through channel optimization, content strategy, and performance marketing.
- Developed brand positioning, go-to-market strategies, and launch plans for new products and business ventures.
- Led marketing initiatives across retail, e-commerce, social media, influencer partnerships, and brand collaborations.
- Streamlined cross-functional processes between marketing, operations, finance, and merchandising teams to improve execution and scalability.
- Supported retail expansion efforts, including the launch and marketing of BBakery's flagship store in SM Megamall.
Marketing Manager
VS · Apr - Jul 2026
- Led the successful reopening of the SM Megamall flagship store as a Full Assortment Store within three weeks, generating 128 PR and influencer placements, 17.5M+ total reach, and PHP 5M+ in earned media value.
- Managed end-to-end planning and execution of brand launches and events, overseeing agencies, suppliers, media, celebrities, influencers, and cross-functional stakeholders.
- Negotiated celebrity partnerships that reduced appearance fees from multi-million-peso proposals to PHP 200K in store credit, significantly optimizing campaign investment.
- Localized global brand campaigns for the Philippine market, ensuring relevance while maintaining global brand standards across retail, digital, PR, and influencer channels.
- Launched the country's first Bra Fit Lounge, a signature VS service promoting professional bra fittings, activating 12 key opinion leaders who generated 18 pieces of content, 351.8K impressions, 14.9K engagements, and a 4.2% engagement rate.
Senior Influencer and Affiliate Marketing Manager for Garnier
a previous company · Jul - Dec 2025
- Served as senior marketing lead under the Marketing Director for the #1 O+O skincare brand in the Philippines, driving advocacy as a core demand-generation engine.
- Led end-to-end Advocacy Marketing (influencers, affiliates, PR, UGC, MCNs), activating 10,000+ creators monthly-a 600% growth since joining-to accelerate Garnier's online dominance and solidify market leadership.
- Revamped content brief creation for KOLs and affiliates, delivering #1 Share of Influence in Skincare (Oct 2025)-the brand's strongest performance in over two years.
- Delivered 6 successful product launches while sustaining always-on hero product campaigns.
- Led the Garnier Beauty Besties affiliate community, increasing creator engagement, loyalty, and GMV contribution across always-on and mega-sale moments.
- Positioned Advocacy as a key demand-generation driver, producing content leveraged for social flooding, CPAS ads, GMV Max (TikTok), and other performance-first channels.
- Designed full-funnel communication frameworks rooted in consumer insights, ensuring relevance and conversion impact.
- Owned and managed a multi-million peso Advocacy A&P budget, ensuring ROI optimization and strategic alignment.
- Managed multiple Influencer Marketing & PR agencies to scale Advocacy marketing and deliver scalable and measurable business outcomes.
Senior Social and Influencer Marketing Manager for Garnier
a previous company · Mar - Jul 2025
- Owned end-to-end Social Media & Influencer strategy across Meta, TikTok, YouTube, and X, localizing global campaigns and launches to drive digital engagement and brand equity.
- Scaled Garnier's Instagram and Facebook communities to 600+ members in 1 month, boosting organic advocacy and engagement.
- Led a team of 6 and multiple agencies and MCNs, executing creative, data-driven, and scalable influencer and social commerce campaigns designed to drive demand generation.
- Optimized briefing and campaign workflows, cutting content turnaround from 4 weeks to 1 week, accelerating go-to-market timelines and campaign agility.
Digital and Social Media Manager, APAC
NBA · Sep 2024 - Mar 2025
- Led a regional team of 10+ to drive TikTok content strategy across the Philippines, Thailand, Korea, and developed launch strategy for Australia and Vietnam.
- Achieved 53K+ follower growth and 25M+ organic video views on the NBA Philippines TikTok account within 3 months.
- Developed Friends of the NBA Philippines, an influencer marketing program featuring local celebrities, professional basketball players, and content creators.
Travel Vertical and Creator Operations Manager
TT · Feb 2023 - Jun 2024
- Led cross-functional TikTok teams and agencies in spearheading TikTok PH's inaugural festival campaign, #FiestaNaSaTikTok, during Kadayawan and MassKara Festival with in-app and out-app executions. Secured media values and sponsorships exceeding USD 250K, generating 1.3B+ video views, 500K+ posts, 291K+ watch UV for Live, and 1.62% DAU increase in Bacolod during campaign period.
- Launched #TravelPH hashtag and developed engagement strategy to curate local and international travel content by Philippine creators, achieving 2B+ video views and 191K+ posts in less than 1 year.
- Localized SEA's Year-End Travel campaign with a 3-person team utilizing online executions including creator activation, hashtag campaign, mini site, AppStore executions, Search Hub, in-feed ads, and push notifications. In less than 28 days, campaign achieved over 226M video views and 40K posts.
- Managed community engagement and TikTok product education for 200+ travel creators, directly overseeing top 50 to drive individual account growth and platform loyalty.
- Conducted 3 TikTok workshops for 300+ creators and industry stakeholders covering insights and case studies about the travel industry on TikTok, how to create engaging and educational travel content, and TikTok Best Practices.
- Collaborated with SEA teams to coordinate cross-regional creator trips to Vietnam, Singapore, and Thailand with an average of 20+ creators and 5-8 days for each trip.
- Supported 10+ cross-functional and tentpole TikTok campaigns through creator community activation.
- Utilized CRM and data analytics tools to track daily statistics and provide recommendations for improvement across operational tasks.
Influencer Marketing Lead, a previous company Home
a previous company · 2021 - 2023
- Led influencer marketing across all campaigns, brands, and partnerships, including high-profile names like HBO GO, NBA League Pass, and Lionsgate Play.
- Released 500+ influencer placements (80% in short-form video format); tripled year-over-year engagement KPIs in 2022.
- Negotiated multi-million peso contracts with top Philippine celebrities and influencers, managing PR and influencer agencies for always-on and tactical executions.
Digital Marketing and PR Lead, Philippines
a previous company · 2021
- Owned end-to-end digital marketing strategy for the Philippine market during the pandemic (social, email, influencer, affiliate marketing, partnerships).
- Managed monthly content and marketing calendar and executed the crafting of all content materials.
Regional Influencer Management Associate, SEA
a previous company · 2019 - 2021
- Grew KOL & Affiliate database by 200% and co-created regional influencer strategy and framework for total SEA.
- Led a regional influencer campaign for Hong Kong Tourism Board at the start of the pandemic, activating 270+ influencers from SEA, Korea, Japan, and India by managing regional agency and internal team. Campaign garnered a total reach of over 10 million.
- Launched a previous company Travel Talks-a series of live sessions with KOLs and partners. Increased SNS engagement by 600%, reach by 350%, and website sessions by 200%.