Notable Highlight
Designed and launched an agency website landing page with improved user flow. Created conversion-focused assets across social, web, print, and outdoor channels. Managed performance-based creative testing for Meta Ads. Maintained consistent brand identity across multiple touchpoints.
Experience Summary
Designed performance-driven creatives for paid social, web, landing pages, and cross-channel marketing campaigns while collaborating with cross-functional teams in remote environments. Demonstrated expertise in graphic design, UX/UI, creative strategy, Meta Ads optimization, and brand consistency. Produced social content, outdoor advertising, and conversion-focused digital experiences for international clients.
Key Achievements
Developed paid social campaigns and high-performing digital creatives for U.S.-based brands. Contributed to a campaign featured in outdoor advertising in New York. Improved website usability through UX/UI enhancements. Optimized Meta Ads creatives using performance insights. Delivered scalable design systems and marketing assets that increased engagement, conversions, and brand visibility.
Skills
Work Experience
Senior Graphic Designer & Creative Strategist
AX · Remote · Present
- Develop paid social campaigns and digital creative for U.S.-based brands across Meta and other platforms.
- Create static ads, carousels, stories, landing pages, and conversion-focused web experiences.
- Translate creative strategy and campaign objectives into scalable visual concepts and design systems.
- Prepare organized, motion-ready files and collaborate with animators, developers, and cross-functional teams.
- Analyze creative performance and iterate designs based on engagement, conversion goals, and client feedback.
Graphic Designer (Marketing & Campaigns)
BV · Remote · 2023
- Design cross-channel marketing assets (social, web, print, outdoor) aligned with campaign objectives.
- Contribute to a campaign feature in outdoor advertising in New York, increasing brand visibility in a key market.
- Collaborate with U.S.-based cross-functional teams to develop and execute campaign assets.
- Ensure brand consistency across multiple platforms and touchpoints.
Senior Graphic Designer & UX/UI
Pla. · Remote · 2020–2022
- Lead UX/UI design for web and mobile applications, improving usability and overall user experience.
- Design and launch the agency's website landing page, enhancing navigation and user flow.
- Implement usability improvements through user-centered design and iterative testing.
- Work with cross-functional teams to ensure visual consistency across typography, layouts, and design systems.
Social Media Manager
BS · 2019
- Produce performance-oriented content for social platforms, optimizing visuals for engagement and reach.
- Manage and execute Meta Ads campaigns, testing and optimizing creatives based on performance insights.
- Analyze content metrics and adjust strategy to improve results.
- Design and adapt creatives (banners, carousels, stories) with a focus on conversion.
Social Media Manager
SMP · 2018
- Design and execute digital advertising campaigns for social media (banners, carousels, sponsored posts).
- Manage Meta Ads campaigns, testing and optimizing creatives based on performance metrics.
- Collaborate with marketing teams, copywriters, and content creators to develop cohesive campaigns.
- Ensure alignment between brand identity and performance-driven creative execution.