Alyssa B.
Lead Influencer Marketing Specialist
Compare at US rates $13,800/mo?
Notable Highlight
Contributed to exceeding monthly KPIs, including helping the team achieve 600+ live creator contents in a month. Reached 1 million views in one month through free seeding campaigns.
Experience Summary
Alyssa Rozmonde R. A. is a results-driven Influencer Marketing and Talent Acquisition professional based in Quezon City, Philippines, with over four years of experience spanning creator partnerships, global sourcing, and HR operations. She currently serves as Lead Influencer Marketing Specialist at a previous company (a previous company), where she manages large-scale free seeding and organic gifting campaigns for the US market across TikTok and Instagram. Prior to her marketing focus, she built a strong foundation in high-volume global recruitment at TD, sourcing AI professionals across Europe and the Americas, and has additional experience in HR assistance and talent acquisition for US-based companies. Her cross-functional background uniquely combines influencer campaign operations, creator database management, data analytics, and people operations.
Key Achievements
She contributed to exceeding monthly KPIs, including helping the team achieve 600+ live creator contents in a month. The team reached 1 million views in one month through free seeding campaigns. She was promoted to Preceding Lead after about a year, reflecting strong performance and leadership potential early in her influencer marketing career. In that role, she managed a team of five and oversaw reporting and workflow tracking for creator campaigns.
Skills
Work Experience
Lead Influencer Marketing Specialist
OG · South Korea · Dec 2024 - May 2026
- Promoted to a Lead Influencer Marketing role within 8 months, taking ownership of creator sourcing, campaign execution, and team support functions.
- Lead free seeding and organic gifting influencer marketing initiatives for the US market, specializing in large-scale creator acquisition and relationship management for a Korean beauty nail brand (a previous company), while collaborating with creators across beauty, wellness, lifestyle, fashion, and self-care categories.
- Source, research, and qualify influencers across TikTok and Instagram on brand fit, audience demographics, engagement, content quality, and campaign objectives.
- Manage end-to-end creator partnerships, including outreach, follow-ups, negotiations, onboarding, briefing, content tracking, performance monitoring, and long-term relationship management.
- Handle creator communications through TikTok DMs, Instagram DMs, and email.
- Primarily manage organic gifting and free seeding campaigns while also supporting paid influencer campaigns involving rate negotiations, deliverable discussions, contract coordination, and campaign execution.
- Contribute to securing 600+ live creator content posts through strategic outreach, relationship building, and collaborative team efforts.
- Independently manage up to 300 creator content deliverables per month while maintaining detailed tracking systems, reporting dashboards, and campaign documentation.
- Build and maintain influencer databases, outreach pipelines, creator trackers, and performance reports using Google Sheets and internal platforms.
- Conduct creator, competitor, and market research to identify emerging trends, partnership opportunities, high-performing creator segments, and campaign insights within the US market.
- Work directly with management to provide campaign updates, performance insights, creator recommendations, and process improvement initiatives.
- Assist in onboarding and training new team members by sharing best practices, workflow processes, campaign guidelines, and operational documentation.
- Help improve team workflows, tracking systems, and internal processes to ensure consistency, efficiency, and scalability across influencer campaigns.
- Support affiliate and ambassador programs by identifying high-potential creators and developing long-term brand partnerships.
- Coordinate creator product shipments by processing orders, tracking deliveries, and coordinating with logistics teams to ensure timely fulfillment.
- Utilize TikTok Creator Center and Meta Business Suite to source, research, and evaluate creators based on audience fit, engagement, and content performance.
Global Sourcing Analyst
TD · Ortigas Pasig City, Philippines · May 2022 - Dec 2024
- Source part-time and freelance professionals for AI careers in Europe and the Americas region.
- Source applicants mainly through LinkedIn Recruiter, Indeed, and other local country paid job sites.
- Conduct high-volume talent outreach using LinkedIn Recruiter, sending 4,000-5,000 InMails per month to connect with potential candidates and expand recruitment pipelines effectively.
- Manage high-volume email outreach campaigns using YAMM mail merge, design visually appealing email newsletter templates, and ensure timely replies to all inquiries for seamless communication and engagement.
- Post on local or global job paid sites and social media.
- Serve as quality analyst for various documents and assigned for data masterfile.
- Conduct Big Data Analysis and Evaluation.
- Provide customer service by assisting applicants throughout their application on the platform.
- Handle different ATS platforms such as CMP and Headway.
- Work with Vendor Management for assisting credits available on each job site.
- Research local or global paid job sites and universities.
- Manage Career Fairs for students.
HR Assistant - Project Based
THAA · PA, USA · May 2024 - Oct 2024
- Assist in posting job openings, screening resumes, and coordinating interviews.
- Hire HVAC Installers and Warranty Technician candidates in USA.
- Handle day-to-day administrative HR tasks, including scheduling, correspondence, and HR-related document preparation.
- Work directly with the HR Manager and HR Specialists.
Talent Acquisition Specialist and Operations Assistant
a previous company · Casper, Wyoming, United States · Jul 2021 - Mar 2022
- Recruit and interview candidates virtually for Video Editor positions.
- Work with Operation Manager and CEO.
- Manage Employee Records.
- Source applicants in Onlinejobs and Social Media (Facebook).