Leidy G.
Digital Designer
Compare at US rates $18,000/mo?
Notable Highlight
Vanessa L. is a visual designer from Colombia with approximately 5.5 years of experience in digital marketing, UI design, e-commerce, and multi-format creative production across fashion, well-being, insurance, security, and eco-energy brands, including Savage X Fenty. She demonstrates proficiency in Figma, Adobe tools, and AI-assisted asset creation.
Experience Summary
Vanessa L. is a visual designer from Colombia with approximately 5.5 years of digital design experience. She began in digital marketing, working across emails, websites, banners, landing pages, social media, paid ads, content, and photo/video editing. She later expanded into UI design and ad/email creative work for multiple brands through a German agency.
Her background spans fashion, women's well-being, health, insurance, investments, security, and eco/energy-related companies, including e-commerce brands such as a shoe brand and Savage X Fenty. She has the strongest experience in social media assets, paid ads, and banners, and adapts designs across formats and sizes.
She primarily uses Figma and also works with Illustrator, Photoshop, After Effects, and Premiere. She has experience using AI tools for video and static asset creation. While she has designed marketing emails, she has not directly managed sends in platforms like Klaviyo or Mailchimp, instead handing off final designs to others.
- Worked across a broad range of industries including fashion, women's well-being, health, insurance, investments, security, and eco/energy.
- Developed multi-format design capability, creating emails, websites, landing pages, banners, social media assets, ads, content, and photo/video edits.
- Gained AI-assisted creative experience, including generating video and static visual assets.
- Built a strong cross-functional toolset with Figma as a primary platform, plus Adobe creative tools including Illustrator, Photoshop, After Effects, and Premiere.
Key Achievements
- Supported recognized and varied brand work, including Savage X Fenty, a shoe brand, and multiple e-commerce businesses.
Skills
- Digital design across emails, websites, landing pages, banners, social media, and paid ads
- UI design experience
- E-commerce design for fashion, well-being, and other consumer brands
- Content creation including visuals for social and digital campaigns
- Photo and video editing
- AI-assisted asset creation for video and static creative
- Design tools: Figma, Illustrator, Photoshop, After Effects, Premiere
- Collaborative workflow in Figma and comfort learning new tools quickly
- Email design with handoff to deployment teams; no direct ESP execution mentioned
- Project coordination tools experience with Notion
Work Experience
Visual Designer
JPSGH · Remote · Sept 2024 - Present
- Create high-volume ad creative for performance marketing campaigns, producing 80-100 ads per week for international clients.
- Lead brand renewal efforts, shifting visual identity toward a more human-centered, innovative approach to strengthen brand connection with audiences.
- Design supporting video and email creative to extend campaigns across channels.
Graphic Designer
ILP · Freelance · 2023 - 2025
- Design magazine layouts and editorial visual content.
UI Designer
NC · Freelance, Remote · Nov 2023 - Nov 2024
- Design usable, visually engaging interfaces for a fintech/accounting application.
Visual Designer
LPSW · Freelance, Remote · Feb 2024 - Jul 2024
- Produce image design and visual marketing assets for a wellness-focused brand.
Visual Designer
a previous company · Feb 2020 - Nov 2023
- Produce graphic pieces, videos, and photography for clients across fashion, jewelry, industrial, and commerce sectors.
- Create social media posts, ad creative, and stories, alongside landing pages and email campaigns.
- Shoot, film, and edit original photo and video content for brand and product storytelling.
Graphic Designer
a previous company · Dec 2018 - Jun 2019
- Support the design team producing marketing and social media materials, building foundational skills in brand-consistent visual design.