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Syed N.

CRO & Data Analytics Manager

India6+ years experienceAvailable now$6,000/mo

Compare at US rates $18,000/mo?

Portfolio

Notable Highlight

Led end-to-end CRO and experimentation programs for global brands including Adidas, Victoria's Secret, and Citi Bank, generating over $30 million in incremental revenue through data-driven A/B testing, UX optimization, and conversion strategy.

Experience Summary

Mazhar had more than six years of experience specializing in Conversion Rate Optimization (CRO), experimentation, and digital analytics. He led end-to-end optimization programs for global enterprise and e-commerce brands, working with agencies including Brainlabs, PS, eClerx, and a previous company He delivered A/B testing strategies, experimentation roadmaps, UX optimization, and data-driven recommendations for brands such as Adidas, Victoria's Secret, Citi Bank, Reebok, Pfizer, and over 30 additional businesses across e-commerce, fintech, subscription, travel, and retail industries. His expertise spanned the full CRO lifecycle, from stakeholder discovery, hypothesis generation, UX collaboration, QA, implementation, statistical analysis, and post-test reporting. He led teams of 10-15 CRO specialists while collaborating with designers, developers, and product stakeholders to improve customer journeys and business performance.

Key Achievements

Mazhar helped organizations generate over $30-35 million in incremental revenue through A/B testing and conversion optimization initiatives. He led hundreds of experiments across multiple international brands while improving customer experience and conversion metrics. At a previous company, he exceeded annual business targets ahead of schedule by leveraging analytics and experimentation to accelerate conversion growth. When a key developer departed, he independently owned front-end implementation using HTML, CSS, JavaScript, and Adobe Target, successfully delivering more than 24 experimentation projects over two years. His ability to quickly master new technologies while maintaining delivery quality demonstrated both technical capability and leadership.

Skills

Brings hands-on experience across CRO strategy, experimentation, A/B and multivariate testing, statistical analysis, customer journey optimization and UX-focused experimentation. Also works across:

  • Optimizely
  • VWO
  • Adobe Target
  • Convert
  • Monetate
  • GA4
  • Adobe Analytics
  • Hotjar
  • Microsoft Clarity
  • Power BI
  • Looker Studio
  • SQL
  • GTM
  • Adobe Launch

Brings hands-on experience across Shopify analytics and experimentation, funnel optimization, subscription growth, retention strategies, LTV and CAC analysis and managing experimentation pipelines. Also works with presenting executive insights.

Work Experience

Manager, Data Analytics & CRO

BDI · April 2026 - June 2026

  • Lead end-to-end Conversion Rate Optimization (CRO) initiatives as a CRO Lead, owning experimentation strategy (A/B Testing), roadmap planning, stakeholder management (client communication), data analytics (GA, Adobe Analytics, Excel), data extraction (SQL), and delivery across multiple client accounts.
  • Design, execute, and optimize A/B testing and Multivariate Testing (MVT) programs using Optimizely, ensuring statistically significant, data-driven decision making and continuous conversion improvement.
  • Perform advanced data analysis using Google Analytics (GA4 & Analytics 360), Advanced Excel, and Adobe Analytics, identifying user behavior patterns, drop-off points, and optimization opportunities to develop actionable hypotheses.
  • Synthesize data from multiple sources (web analytics, behavioral tools, and testing platforms including GA, Adobe Analytics, Excel, and SQL) to conduct root cause analysis and formulate high-impact test strategies.
  • Own end-to-end A/B test lifecycle: experiment ideation, test design, sample size estimation, KPI definition, QA validation, launch coordination, and post-test reporting using statistical methods (t-tests, Bayesian inference, confidence intervals) to ensure scientifically valid experiment results.
  • Collaborate cross-functionally with UX/UI designers and development teams to translate hypotheses into wireframes, prototypes, and fully implemented experiments, ensuring smooth QA and deployment.
  • Manage client communications through regular stakeholder calls, delivering insights, performance reports, KPI tracking, and strategic recommendations to drive business outcomes.
  • Manage JIRA board on a day-to-day level, acting as a scrum lead to monitor tasks across projects, ensuring smooth development and QA processes.
  • Conduct experiment analysis using statistical methods, interpreting results from Optimizely, GA4, and Adobe Analytics to measure performance against primary and secondary KPIs.

Senior Data Analytics L1

PS · Sept 2025 - Mar 2026

  • Design and maintain Adobe Analytics dashboards to track user behavior, drop-offs, acquisition funnels, and micro-conversions for key business journeys, performing deep-dive analysis into A/B test performance, evaluating metrics such as engagement, conversion uplift, time on task, funnel progression, and error rates.
  • Translate complex Adobe Analytics data into clear, actionable recommendations for product owners, UX teams, and senior stakeholders.
  • Write user stories and success scenarios for developers, defining goals, success metrics, and trigger conditions.
  • Build segment-level behavioral analyses, uncovering friction points and identifying high-value user groups to optimize targeting and personalization efforts along with data extracted from database (SQL).
  • Lead the CRO strategy, collaborating with product, UX, and engineering teams to identify optimization opportunities across critical user journeys.
  • Work on Adobe Report Builder (ARB) to automate week-on-week and month-on-month analytics reports. Extract data from database using SQL optimized queries to segment and filter specific grouped data.
  • Work closely with development team to implement Adobe Analytics and Adobe Target using Adobe Launch on client server, setting up BRD, FRD, data layer documentation, setting up data elements and rules.
  • QA implemented rules and elements, checking Analytics calls and Target calls for smooth A/B test setups.
  • Use Advanced Excel to optimize, automate, and formulate reports for stakeholders. Lead stakeholder calls, presenting findings and insights on weekly and monthly basis to improve business on revenue goals and customer experience goals, diving deeper into keyword performance and segment performance, leveraging AI to enhance output and efficiency.
  • Own end-to-end A/B test lifecycle: experiment ideation, test design, sample size estimation, KPI definition, QA validation, launch coordination, and post-test reporting using statistical methods (t-tests, Bayesian inference, confidence intervals) to ensure scientifically valid experiment results.

Senior Product Analyst

PI · May 2025 - Aug 2025

  • Collaborate closely with the product team to stabilize product growth through active involvement in API releases and ownership of new feature rollouts.
  • Conduct in-depth analysis using Quantum Metric to identify user behavior issues, bugs, and conversion drop-offs; communicate findings to developers with detailed API endpoints and recommended fixes.
  • Act as a Business Analyst (BA) by bridging the gap between clients and the development team, drafting user stories, defining acceptance criteria, and managing functional documentation.
  • Analyze brand conversion performance across Google Analytics and Adobe Analytics, uncovering actionable insights to inform CRO strategies and product improvements.
  • Develop interactive, data-driven dashboards and visual reports (Looker Studio, Power BI) for stakeholders and business leaders, supporting strategic decision making and performance tracking.

Adobe Analytics Consultant & Conversion Optimizer

a previous company · Oct 2023 - Apr 2025

  • Lead the CRO team for a multinational Japanese client operating in 14 countries, managing CRO activities and TAM work to ensure alignment with business objectives.
  • Direct the management of regular business requirements and change requests, ensuring timely delivery and maintaining high-quality standards.
  • Facilitate smooth communication and workflow between the development team and clients, acting as a liaison to streamline processes. Lead stakeholder calls, presenting optimized data via ARB, formulating and articulating Excel data extracted via Adobe Analytics suite.
  • Oversee business requirement tasks, including section additions, alterations, and change requests on the website, while leading both the BA and CRO teams.
  • Successfully implement Adobe platform services on the client server (Adobe Analytics and Adobe Target), ensuring seamless client-side server integration. Help team implement tag management on GTM and Adobe Launch, setting up tags, triggers, variables, and data layer.
  • Build segment-level behavioral analyses on Adobe Analytics, uncovering friction points and identifying high-value user groups to optimize targeting using A/B testing tools and personalization efforts along with data extracted from database (SQL).
  • Enhance conversion rates through detailed analysis of customer behavior data and trend identification. Present findings on Looker Studio and Power BI on client calls and stakeholder calls to improve business goals.
  • Create interactive dashboards for business owners on Power BI, presenting findings and recommending areas to focus in order to increase business.
  • Ensure data accuracy by conducting regular audits and maintaining up-to-date customer information within the CRM system.
  • Achieve year-end targets for 2024 in 2023 by leveraging strong data analysis to significantly boost conversion rates.
  • Demonstrate hands-on experience with Adobe Experience Platform tools, including Adobe Analytics, Adobe Target, and Adobe Launch, and experience with Google Analytics GA4.

Lead Conversion Specialist

OPX · Jan 2023 - Oct 2023

  • Direct CRO initiatives, managing comprehensive conversion optimization processes for multiple clients across various industries.
  • Oversee 4+ clients in sectors including electronics, children's e-commerce, food & beverages, sustainable clothing, and retail e-commerce.
  • Conduct detailed website reviews and data analysis using Google Analytics and Adobe Analytics to identify opportunities for conversion optimization post-onboarding. Present insights on Looker Studio and Power BI along with data extracted from database (SQL), presenting findings and KPIs via Power BI and Looker Studio on weekly and monthly stakeholder and client calls.
  • Employ tools such as Crazy Egg, Hotjar, heuristic analysis, and qualitative/quantitative data analysis to extract actionable insights.
  • Work closely with development team to implement Adobe Analytics and Adobe Target using Adobe Launch on client server, setting up BRD, FRD, data layer documentation, setting up data elements and rules.
  • QA implemented rules and elements, checking Analytics calls and Target calls for smooth A/B test setups.
  • Formulate initial test ideations, develop design mockups in Figma, and secure client approvals before commencing development.
  • Guide developers and QA teams, establishing primary, secondary, and micro goals to monitor diverse testing parameters.
  • Manage task boards in ClickUp, preparing test briefs and objectives, while ensuring seamless communication with business and client stakeholders.
  • Implement A/B and multivariate testing, tailoring targeting strategies to test scope and landing pages using Convert, Optimizely, Adobe Target, and VWO.
  • Help team set up tag management on client's website, implementing on GTM and Adobe Launch. Set up tags, data layer, variables, and triggers. Debug tags implemented through network call/Omnibug.
  • Assess tests using Bayesian statistical methods and data points from Google Analytics, Convert, and VWO, focusing on goal attainment and user behaviors.
  • Innovate test ideations for new optimization clients, strengthening client acquisition and overall strategic initiatives.

Senior Analyst

ECS · Dec 2021 - Jan 2023

  • Provide CRO and Analytics consulting, delivering expert analytics consultancy to clients across the EU and US, enhancing e-commerce website performance.
  • Demonstrate strong analytical skills in evaluating CRO processes using Adobe Analytics and optimizing workflows through JIRA/Kanban methodologies.
  • Develop and execute CRO strategies for Adidas Global, Reebok, and Citi Bank, conducting A/B test frameworks to drive site traffic and increase business revenue.
  • Conduct hypothesis testing, create comprehensive analytical dashboards, and perform runtime calculations to determine test duration timelines.
  • Manage A/B and multivariate testing, implementing segment-based and behavioral targeting to refine user experiences.
  • Leverage business intelligence tools and statistical techniques to perform detailed analyses and generate actionable insights and recommend ideas based on findings through Power BI, Looker Studio, GA4, Adobe Analytics, and SQL.
  • Identify and map customer segments to existing metrics, significantly improving effectiveness and precision.
  • Work closely with development team to implement Adobe Analytics and Adobe Target using Adobe Launch on client server, setting up BRD, FRD, data layer documentation, setting up data elements and rules.
  • QA implemented rules and elements, checking Analytics calls and Target calls for smooth A/B test setups.
  • Engage with business stakeholders to discuss processes and outcomes, driving informed decisions and process improvements based on senior management feedback.
  • Address client and stakeholder issues, efficiently managing requests and implementing necessary process changes.

Data Analyst

TC · June 2021 - Dec 2021

  • Specialize in Business Analytics within the Retail sector.
  • Develop comprehensive reports with actionable insights, regularly presenting findings to CBOs, CMOs, Senior Managers, and Merchandisers.
  • Analyze various products, channels, categories, and campaigns to optimize performance.
  • Utilize Adobe Analytics to track retail KPIs, including traffic and conversion variables, and create detailed dashboards and visualizations for senior management.
  • Conduct CHL analysis, manage inventory, implement price actions, ensure visibility, and perform regular category analysis, presenting data insights through Excel and PowerPoint to senior stakeholders.
  • Handle MIS/Reporting responsibilities, extracting data from SAP for management reports, financial analysis, and logistics/inventory management.
  • Contribute to the data gathering team, extracting and analyzing data from SAP, and preparing sales reports and dashboard decks for daily and weekly reviews.

Data Analyst

a previous company · April 2020 - June 2021

  • Gain exposure in Business Intelligence and Analytics within the Retail sector, focusing on consumer products (CP).
  • Design and implement systems for business users and executives to analyze business functions and performance.
  • Conduct analysis of various reporting modules and develop logic for KPIs, dashboards, visuals, and database queries.
  • Serve as part of the operations team, translating business requirements from stakeholders into actionable processes for the Development team.
  • Learn and train in data science, including data manipulation, statistical analysis, and predictive modeling, to enhance business insights.
  • Develop and conduct training programs on SQL data querying, data visualization techniques, and advanced data analytics for team members.
  • Utilize tools such as Quick sight, Tableau, Power BI, or Qlik for creating interactive visualizations and reports that facilitate decision-making.
  • Collaborate with cross-functional teams to integrate advanced analytics solutions into business operations, optimizing performance and efficiency.

Sourced by John Patrick Besoyo