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Aylin R.
Social Media Strategist & Project Manager
Mexico5+ years experience$4,200/mo
Compare at US rates $12,600/mo?
Notable Highlight
Generated highly viral beauty content with videos reaching 295M+, 6M+, and 1.4M+ views on TikTok, demonstrating expertise in trend-driven content creation and audience engagement.
Experience Summary
Social media strategist and operations leader with 5+ years managing high-scale digital operations for international brands. Expertise in beauty content creation, TikTok virality, Amazon e-commerce operations, and platform scaling. Bilingual (English/Spanish) with deep US market expertise and proven track record managing cross-functional teams across multiple regions.
Key Achievements
- Generated highly viral beauty content with videos reaching 295M+, 6M+, and 1.4M+ views on TikTok, demonstrating exceptional expertise in trend-driven content creation and audience engagement.
- Led end-to-end social media strategy for U.S. consumer brands, managing TikTok, Instagram, and YouTube campaigns while overseeing Amazon product listings, SEO optimization, and UGC creator management.
- Scaled SUGO Mexico's creator network from 0 to more than 1,000 active agencies, leading cross-functional teams across customer service, influencer marketing, and business development while driving regional growth.
- Directed TikTok content strategies that produced 16+ viral campaigns, significantly increasing brand awareness, user engagement, and platform visibility.
- Managed 150+ agencies across Spanish, English, and European markets at a previous company while developing creator education programs focused on content strategy, activation, and monetization.
- Mentored 50+ content creators at TikTok by analyzing performance metrics and developing tailored content strategies, while implementing AI-assisted workflow improvements to increase operational efficiency.
- Conducted international business development initiatives across Mexico, Colombia, and Peru, strengthening strategic partnerships and implementing localized growth frameworks for regional expansion.
Skills
TikTok strategyInstagram strategyYouTube strategyAmazon Seller CentralUGC creator managementcontent strategyAI workflow optimizationSprout SocialCapCutCanvaAmazon SEOinfluencer marketingagency recruitmentlive event productioncreator coachingvideo production
Work Experience
Social Media Strategist & Project Manager
BTPB · NYC · Aug 2025 - Present
- Lead and execute full funnel social media strategies (TikTok, IG, YouTube) for US toy brands: SuperDough, Taba World, and NanoArt.
- Manage product listings, SEO optimization, and coordinate directly with Amazon clients to drive conversion.
- Source, brief, and manage US-based UGC creators to produce high-performing creative assets.
- Bridge the gap between product development and social trends to ensure brand relevance in the North American market.
Head of Mexico Operations
SLL · Sept 2024 - Aug 2025
- Oversee cross-functional teams (Customer Service, Influencer Marketing, Business Development) to align regional growth with global KPIs.
- Spearheaded the platform's expansion, scaling the network from zero to +1,000 active agencies through optimized recruitment and revenue strategies.
- Conducted international business tours (Colombia, Peru, Mexico) to strengthen partner relations and implement localized growth frameworks.
- Directed TikTok strategies resulting in +16 viral videos, significantly boosting brand awareness.
- Created and executed themed live events (PK Battles) to drive user retention and platform visibility.
Business Developer
LL · ES, EN and EU Market · Feb 2024 - Sept 2024
- Managed +150 agencies across ES, EN, and EU regions, leading activation and recruitment initiatives.
- Developed educational materials for 150+ creators on content strategy and platform monetization.
- Created and executed themed live events (PK Battles, Live Houses) to drive user retention and platform visibility.
Content & Strategy Specialist
TTL · Sept 2022 - Feb 2024
- Led the evaluation of moderation workflows and integrated AI-based tools to increase efficiency and consistency.
- Mentored +50 content creators, analyzing performance data to develop tailored content plans and growth strategies.
Beauty & Skincare Content Creator
TTL · Oct 2023 - Present
- Lead the evaluation of moderation workflows and integrate AI-based tools to increase efficiency and consistency.
- Mentor +50 content creators, analyzing performance data to develop tailored content plans and growth strategies.