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H
Hedrian M.
Senior Creative Strategist
Philippines5+ years experienceAvailable in 1 week$7,000/mo
Compare at US rates $21,000/mo?
Notable Highlight
Scaled paid media campaigns managing $1M+ ad spend across e-commerce and DTC brands, translating performance data into creative strategy that drove measurable growth.
Experience Summary
Paid media specialist and creative strategist with 5+ years of hands-on experience in media buying, creative analysis, and testing. Diagnosed performance bottlenecks, built creative testing roadmaps, and translated campaign data into actionable strategy for e-commerce, DTC, and service-based brands.
Key Achievements
- Managed over $1M in Meta advertising spend, leading campaign strategy, execution, optimization, and performance reporting across multiple brands.
- Developed performance-driven creative strategies by analyzing campaign data, customer research, competitor insights, and buyer behavior to improve creative effectiveness and conversion rates.
- Built structured creative testing roadmaps covering hooks, messaging, offers, formats, and creative hypotheses to continuously improve campaign performance.
- Led paid media and growth initiatives across multiple industries including sportswear, aesthetics, beauty, wellness, hospitality, and consumer brands.
- Translated backend and advertising performance data into strategic recommendations for creative direction, budget allocation, customer acquisition, and long-term growth.
- Collaborated with founders, creative teams, media buyers, and content creators to develop high-performing ad creatives and optimize customer journeys.
- Expanded marketing strategies beyond customer acquisition by improving retention, repeat purchases, customer lifetime value (LTV), and overall marketing efficiency.
- Developed end-to-end growth systems integrating paid media, AI automation, creative strategy, and conversion optimization, including documented case studies demonstrating 33x revenue growth in 30 days and 10x ROAS sustained over three months.
Skills
Meta AdsFacebook AdsPaid media strategyCreative strategyCampaign optimizationCustomer acquisitionRetention marketingLead generationGrowth marketingFull-funnel campaignsA/B testingCustomer journey mappingPerformance analysisBudget allocation
Work Experience
Senior Creative Strategist
a previous company · January 2026 - June 2026
- Shape performance-driven creative strategy using customer research, campaign data, messaging, and business goals.
- Partner with media buyers, creators, and team members to turn insights into clear briefs, scripts, and creative direction.
- Maintain a high standard of execution by identifying performance gaps, guiding iterations, and ensuring the work met expectations.
Digital Marketing Manager
SS · January 2025 - December 2025
- Oversee the wider digital marketing function across paid media, content, promotions and customer acquisition.
- Coordinate with the client and the team to align priorities, maintain quality and keep execution moving smoothly.
- Use campaign and backend insights to improve the customer journey and guide stronger marketing decisions.
Growth Marketing Specialist
JC · July 2024 - December 2024
- Drive growth initiatives that connect paid media, promotions, content, customer behavior and business goals.
- Work with the client and creative team to turn campaign insights into stronger offers, messaging and execution.
- Identify high-impact opportunities that support customer acquisition, repeat business and long-term growth.
Head of Paid Ads
AS · January 2024 - June 2024
- Own the paid advertising function covering campaign strategy, execution, optimization and weekly reporting.
- Guide the Marketing Representatives on campaign priorities, testing plans and performance-based decisions.
- Ensure campaigns are delivered to a high standard and remain aligned with the client's goals and expectations.
Paid Media & Growth Strategist
MABS · December 2022 - December 2023
- Manage paid media and growth initiatives across multiple campaigns, services, offers and customer journey stages.
- Coordinate with the client, creators, and team members to keep campaigns and creative deliverables on track.
- Turn campaign and backend data into high-impact decisions for creative direction, budget allocation and performance improvement.
Paid Acquisition & Retention Strategist
TA · June 2022 - November 2022
- Develop customer acquisition strategies across organic marketing, paid media, referrals and offers.
- Collaborate with the client and the internal team to identify gaps in the customer journey and improve how leads move toward purchase.
- Expand the focus beyond acquisition by strengthening retention, repeat purchases and customer lifetime value.
Facebook Ads Specialist
ASB · January 2022 - May 2022
- Manage Meta ad campaigns from planning and setup to optimization and reporting.
- Work closely with the client to turn business goals, offers, and audience insights into clear campaign strategies.
- Maintain consistent communication and campaign oversight to ensure the work meets the client's advertising expectations.