Gabriel A.

Gabriel is a Commercial Strategy and Revenue Growth Management leader with over three years of progressive experience at APA, a Colombian consumer goods company. He currently serves as Go-to-Market Head, having previously held the role of Business Intelligence Lead, with expertise centered on commercial strategy, analytics, and cross-functional business impact. He demonstrated strength across revenue growth and commercial decision-making, including pricing strategy, promotional planning, P&L management, channel optimization, distributor performance analysis, sales forecasting, financial modeling, dashboard development, and data-driven decision-making. His work spanned close collaboration with Sales, Marketing, Finance, Logistics, and Supply Chain stakeholders. In a SKU portfolio analysis, G. identified that approximately 40% of 635 SKUs delivered less than 10% of sales while contributing more than 70% of negative bottom-line impact. This analysis led to the deprioritization of roughly 190 underperforming SKUs and contributed to an approximately 3-point improvement in the company's bottom line while simplifying the SNOP process. He also built a distributor P&L dashboard initiative covering 36 distributors. He standardized P&L reporting, centralized sell-in, sell-out, sales, and inventory data, and created a dashboard to support leadership decision-making on distributor profitability and long-term channel partnerships. The solution was initially built using SQL, Python, and HTML and is being migrated into Power BI. G. demonstrated proficiency in translating complex analytical findings into business-facing recommendations. He leverages dashboards, bottom-line framing, and visual tools such as waterfall charts to help non-technical stakeholders understand commercial impact. He also supported go-to-market planning for multiple product innovations. His technical toolkit includes Power BI, SQL, Python, HTML, BigQuery, and AI-enabled workflows (Claude, Gemini, ChatGPT) to accelerate coding, reporting, and operational productivity. Academically, he holds degrees in Economics and Business Administration and is currently pursuing an MBA in Project Management and Digital Transformation.

Reengineered Alpina's distributor business model as a Go-To-Market Analyst, generating USD $340K in savings through discount strategy optimization. As Business Intelligence Coordinator, improved sales quota accuracy from 95% to 98% and identified USD $500K in savings opportunities via automated P&L tracking tools covering USD $14.7M in monthly sales. As Go-To-Market Head, co-led commercial strategies across channels representing over USD $50M in monthly sales, delivering a projected +12% sales growth with only a +5% increase in operational costs.