Mel T.

Mel Jose is a creative professional with 10 years of experience specializing in graphic design, creative direction, branding, digital advertising, and multimedia production. He progressed from multimedia and graphic design roles in media and public relations firms to senior creative leadership positions, including Senior Creative Director at CRR, where he led multidisciplinary creative teams and oversaw branding, advertising, and integrated marketing campaigns. Most recently, he served as Art Director for an event organizing company while building freelance experience across digital advertising and creative production. His background spans e-commerce/DTC, hospitality, restaurants, retail, shipping, marketing, and events. He has led creative strategy, managed designers and art directors, developed visual identities, produced digital advertising assets, and executed campaigns across social media, branded content, motion graphics, and video. He also served as Associate Producer and Creative Lead for an animated series inspired by Filipino folklore. He is currently engaged in multiple freelance creative partnerships and seeks a long-term opportunity to contribute his leadership experience and end-to-end creative expertise.

Progressed from Graphic Designer to Senior Creative Director during a five-year tenure at CRR. Led and mentored a multidisciplinary team of 14-15 creatives, including graphic designers, art directors, and creative directors, while overseeing creative quality and campaign execution. Directed branding initiatives and integrated digital marketing campaigns across clients in multiple industries. Served as Associate Producer for Project Mumu, overseeing production coordination while contributing creative and art direction for the animated series. Balanced multiple concurrent freelance engagements, delivering native advertising creatives, creative direction, and lead generation campaigns for several clients. Produced creative assets across digital platforms, event branding, social media, motion graphics, and multimedia campaigns for diverse organizations.

Brings hands-on experience across Creative Direction, Art Direction, Graphic Design, Ads Design, Branding and Event Design. Also works across:

• •Social Media Design
• •Video Editing
• •Motion Graphics
• •Native Ads
• •Digital Advertising
• •Lead Generation Ads
• •Campaign Branding
• •Multimedia Design
• •Animated Series Production
• •Digital Campaigns
• •Skills and Industries (including relevant tools):
• •Creative Direction
• •Art Direction
• •Graphic Design
• •Branding and Visual Identity
• •Advertising Creative
• •Digital Advertising
• •Native Advertising
• •Lead Generation Advertising
• •Campaign Branding
• •Multimedia Design
• •Motion Graphics
• •Video Editing
• •Social Media Design
• •Event Branding and Event Design
• •Animation Production
• •Content Creation
• •Creative Strategy
• •Creative Team Leadership
• •Creative Reviews and Design Mentorship
• •End-to-End Campaign Execution
• •Adobe Illustrator
• •Adobe Photoshop
• •Adobe After Effects
• •Adobe Premiere Pro
• •Adobe Creative Suite
• •Canva
• •ChatGPT
• •Gemini
• •Midjourney
• •Higgsfield AI
• •E-commerce / DTC
• •Marketing and Advertising
• •Hospitality
• •Restaurants / Food and Beverage
• •Retail
• •Shipping and Logistics
• •Events
• •Media and Public Relations
• •Animation and Entertainment