Justine C.
Creative Lead
Compare at US rates $15,000/mo?
AI Experience
Notable Highlight
A Creative Lead, Art Director, and E-commerce Designer with over 10 years of experience delivering high-performing creative solutions across e-commerce, digital marketing, branding, and marketplace platforms. She built her career creating conversion-focused visual assets for Amazon, Walmart, Target, Lazada, Shopee, and other online retail channels, with expertise in Amazon product listings, Premium and Standard A+ Content, storefronts, landing pages, email marketing, social media creatives, and brand identity development. Her experience spanned local and US-based brands across fashion, cosmetics, food & beverage, and consumer products, giving her strong understanding of omnichannel e-commerce design and marketplace optimization. Works hands-on with ChatGPT, Gemini and Claude - the AI Experience section above has the examples.
Experience Summary
Justine J. is a Creative Lead, Art Director, and E-commerce Designer with over 10 years of experience delivering high-performing creative solutions across e-commerce, digital marketing, branding, and marketplace platforms. She built her career creating conversion-focused visual assets for Amazon, Walmart, Target, Lazada, Shopee, and other online retail channels, with expertise in Amazon product listings, Premium and Standard A+ Content, storefronts, landing pages, email marketing, social media creatives, and brand identity development. Her experience spans local and US-based brands across fashion, cosmetics, food & beverage, and consumer products, providing deep understanding of omnichannel e-commerce design and marketplace optimization. As Creative Lead at a previous company, Justine led a multidisciplinary creative team of 10-16 professionals, including graphic designers, senior designers, and copywriters. She oversaw creative direction, quality assurance, asset production, workflow optimization, and team development while collaborating with merchants, brand managers, and strategists to deliver high-quality creative campaigns aligned with business objectives. She established creative SOPs, mentored designers, improved production workflows, and maintained high creative standards across multiple brands simultaneously.
Key Achievements
Progressed into a Creative Lead role overseeing a multidisciplinary team of 10-16 designers and copywriters. Led end-to-end creative asset development while maintaining quality assurance standards across multiple brands and campaigns. Established and improved creative workflows and standard operating procedures to increase team efficiency and maintain consistency. Mentored designers and provided creative direction to ensure high-quality deliverables across multiple concurrent projects. Collaborated with merchants, brand managers, and strategists to develop creative assets aligned with business and marketing objectives. Produced high-performing Amazon marketplace assets, including product listings, storefronts, and Premium A+ Content for multiple brands. Delivered creative solutions across major e-commerce platforms including Amazon, Walmart, Target, Lazada, and Shopee. Built a diverse portfolio supporting brands across the fashion, cosmetics, food and beverage, and consumer goods industries.
Skills
Brings hands-on experience across Adobe Photoshop, Adobe Illustrator, Adobe Premiere Pro, Adobe Creative Suite, Figma and Canva. Also works across:
- ChatGPT
- Gemini
- ClickUp
- Trello
- Discord
- PowerBI
- Creative Direction
- Art Direction
- Team Leadership
- Creative Strategy
- Project Management
- Amazon A+ Content (Regular and Premium)
- Amazon Product Listings / Infographics
- Amazon Storefronts
- Amazon Brand Story
- Landing Page Design
- Email Marketing
- Email Template Design
- Social Media Design
- Branding
- Photo Retouching and Manipulation
- Catalogue Design
- Packaging Design
- Visual Merchandising
- Influencer Coordination
- Photoshoot Management
- Online Retail Platform Design (Lazada, Shopee, Zalora, BeautyMnl)
- Creative Direction and Art Direction
- Team Leadership and Creative Team Management
- Mentoring and Coaching Designers
- Creative Quality Assurance (QA)
- Creative Workflow Optimization
- SOP Development and Process Improvement
- Branding and Brand Identity Design
- Visual Storytelling
- Typography and Layout Design
- E-commerce Design
- Amazon Product Listing Images
- Amazon A+ Content (Standard and Premium)
- Amazon Storefront Design
- Landing Page Design
- Email Marketing Design
- Social Media Creative Design
- Digital Advertising Creative
- Product Image Enhancement
- Marketplace Creative Optimization
- Photoshoot Management
- Influencer Collaboration and Coordination
- Cross-functional Collaboration with Merchants
- Brand Managers
- Strategists
- Adobe Photoshop
- Adobe Illustrator
- Adobe InDesign
- Adobe Lightroom
- Figma
- Canva
- ChatGPT
- Claude
- Gemini
- Amazon Seller Central
- Amazon Marketplace
- Walmart Marketplace
- Target Marketplace
- Lazada
- Shopee
- Zalora
- BeautyMNL
- E-commerce
- Retail
- Consumer Goods
- Fashion
- Cosmetics and Beauty
- Food and Beverage
- Branding and Digital Marketing
Work Experience
Creative Lead
a previous company · Nebraska · Aug 2023 - Present
- Guide and set the creative tone and align with the brand while nurturing the team and ensuring everyone is on point.
- Collaborate with brand managers and/or clients to pitch ideas and address their feedback while ensuring every project stays on track.
- Ensure quality work is provided by all designers and keep up with the latest trends and tools.
Senior Graphic Designer
FAA · Miami, Florida · Sep 2023 - Jun 2026
- Design visually appealing and effective email templates for monthly campaigns, specialized in creating templates that align with brand identity and messaging goals.
- Ensure cohesive and consistent design themes throughout monthly email campaigns.
- Coordinate with marketing teams to incorporate campaign-specific graphics and elements while maintaining brand consistency in visuals, color schemes, and typography.
- Manage multiple projects simultaneously, adhering to deadlines and project timelines.
- Collaborate with team members to streamline the design workflow for efficient project delivery.
Graphic Designer | Social Media
SBI · Ugong, Pasig · Jul 2023 - Jun 2025
- Create visually appealing and on-brand graphics for various digital platforms, including social media, websites, and promotional materials. Develop engaging visuals, illustrations, and multimedia content to support marketing campaigns.
- Formulate and execute social media strategies aligned with the brand's goals and target audience. Plan and schedule social media content calendars to maintain a consistent and cohesive online presence.
Senior Graphic Designer
SI · Toronto, Canada · Jun 2021 - Jul 2023
- Collaborate with the creative team to develop and execute creative concepts and create high-quality visual assets for clients for Amazon (Listing Images, Premium A+ Content, and Design Briefs) while utilizing Photoshop to create and modify visual assets.
- Maintain brand consistency and adhere to guidelines provided by Amazon and multiple clients by conducting market research to help form creative direction.
- Collaborate with different teams for multiple project alignments while reviewing and providing feedback on the team's creative work and meeting deadlines.
- Adapt designs based on feedback and continuously improve design skills through creative learning.
- Participate in team meetings and creative reviews.
Senior Graphic Designer
ROC · Ugong, Pasig · Mar 2023 - Jan 2018
- Design weekly to monthly promotional collaterals for social media.
- Create promotional posters for printing and wall murals in clothing boutiques and edit photos from campaign photoshoots.
- Produce creative artworks for online retail platforms including Lazada, Shopee, Zalora, and BeautyMnl.
- Manage in-house photoshoots and coordinate with models and stylists.
- Coordinate with influencers and brand suppliers.
- Design packaging materials.
- Plan and execute visual merchandise for boutiques.
- Design layouts for quarterly catalogs (Myrunway Catalogue, Mistine Thailand, and Mistine Philippines Cosmetics) and product photo retouch, enhancement, and editorial layouts.
- Create layouts for banners and online stores (Lazada, Shopee, Zalora, BeautyMnl), manage product shoots, and design promotional layouts for social media.
- Design PR packages to be distributed to influencers and coordinate with influencers and suppliers for photoshoots.
- Create layouts for social media, online retail stores, and event collaterals for multiple product lines (Fineti, Musli, Lightwater, VitaminBoost, Natrue, SkinnyMamas, and Sunmart.ph).